Mobile businesses are quite unique in the way they must promote to stay in the customers mind; it takes creativity, savvy planning and a lot of listening to your customers. After years running a franchise system in 23 states with mobile detailing units everywhere. We learned quickly that professional auto detailing is more than just showing up on time, maintaining your customer base and looking sharp. Mobile detailers know you need to create promotions which are exciting. Here are a few ideas for you:
Referral Bonuses
This program worked very well for the Alpha-Beta supermarket chain and phone giant MCI. Alpha-Beta simply went on TV and asked people to 'tell a friend,' and turned this into a well-known slogan that everyone relates to their stores. MCI went a little further by offering people bonuses for referring their friends to MCI. Everyone has heard about "the friends and family program." Referral bonuses in the form of discounts, free washes, and customer awards work very well for us also.
Free Washes For Receptionists
Offer the receptionist of a large building a free car wash in exchange for telling others about your services and informing them of your scheduled stop at their building. Sometimes one free wash is enough to have them telling everyone about your great service. Sometimes they'll expect it each time you are working at their building. Either way, if their position as the communications link of a large company or building helps get the word out about your services, this referral bonus can pay off. If you don't get many customers after a while, offer the receptionist a discount price for her car wash. After all if she brings you one executive who up-sells himself to a full $200.00 detail, that car wash was well worth it.
Customer Awards
If a customer refers a lot of clients to your business, you might give them a certificate that entitles them to a free wash, or a certificate they can pass on to a friend, such as a "Customer of the Month" certificate.
Asking For Referrals
You should always ask for referrals, as asking for a referral is the easiest way to get them. It is also a great way to build your business. Why wait? Many times, your good customers will be glad to give a referral they may not have thought to give had you not asked.
Thanking Customers
Always thank customers for a referral. Tell them they're one of your best customers and thank them very much for their help. This involves them in the growth of your business and will motivate them to continue referring people your way.
Make sure that you always have some type of exciting promotion to pitch, something worth talking about and your customers will love it. Everyone wants to save money, everyone wants a bargain, everyone loves the word FREE, after all isn't that your favorite price? Well it is theirs too. Think about it.
"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs
Are you market products and services using PPCs? PPC Advertising... Read More
Special event and a special recipe- hand it out on... Read More
Does it make sense to clap for your customers? It... Read More
Do you ask prospective clients to go too far?Must your... Read More
Whether you go to a Chamber of Commerce event, a... Read More
Sometimes, experiencing bleak sales is a matter of failing to... Read More
Everything you will ever need to know about internet marketing... Read More
People are known to shop on impulse- buying an item... Read More
Wouldn't it be great to have a year where your... Read More
My childhood was my foundation for how I write and... Read More
Entrepreneurs pay a lot of attention to the mechanics of... Read More
That is the question, you should be asking yourself. Many... Read More
Over the past 30 years, I've read so much on... Read More
Grant Directory users are ready to buy Yellow Pages have... Read More
The N-word! We all know the value of networking and... Read More
We could learn a thing or two from pro sports.Baseball... Read More
Dant dant da da dant dant da da. Dant dant... Read More
Benefits, that's what!Whether you're selling in print or in person,... Read More
Wouldn't you love a simple formula for easily growing your... Read More
Everything you do - or don't do sends a message... Read More
I'm a board member of a local nonprofit and we... Read More
What is database marketing?Database Marketing is the gathering and storing... Read More
What's a small business owner to do if they have... Read More
Use these powerful yet simple tips from the national best-seller,... Read More
Turn a coupon into a business card (or vice versa).Coupons... Read More
Building a coaching or consulting practice can be rewarding and... Read More
I met Sue at a recent networking event. She is... Read More
How many times have you heard the same sound bites... Read More
Research shows that the gay and lesbian market is worth... Read More
In just one month three California vineyards have introduced new... Read More
Whether you're creating a sales letter, a brochure, a newsletter,... Read More
Dear Friend:Don't do it.Don't start your fundraising letters with "Dear... Read More
Direct marketing is built on four things. The other way... Read More
In the last issue we looked at 5 reasons why... Read More
I had a telemarketer call me recently. Here's a rough... Read More
As the owner of a creative services boutique - I... Read More
For those new to marketing planning, the thought of completing... Read More
There isn't a day that goes by that I don't... Read More
"We don't have any competition. We're a truly a one-of-a-kind... Read More
Every business person who has any kind of product or... Read More
This is a pretty tough global economy and it is... Read More
"There are those who get things done and those who... Read More
If you're going to do postcard marketing on an ongoing... Read More
When you want to win and woo new clients with... Read More
Marketing is the key to success with any business, online... Read More
If you take a look at the features that different... Read More
You are an expert. You have lots of content -... Read More
In today's highly competitive business environment it is critical to... Read More
No, customers aren't bloodsuckers (well, maybe a few are!) and... Read More
Small & Mid Sized Business owners, have you revisited your... Read More
A brand is the essence of who you are. The... Read More
Savvy event producers follow the Golden Rule: know thy audience.... Read More
You enjoy what you do. In fact, you love your... Read More
We all know the value of writing articles for promoting... Read More
Measuring the benefit of your product or service means putting... Read More
1. Print your best small ad on a postcard and... Read More
We're back to the subject of ethics, more specifically, business... Read More
Same old same old just doesn't sell anymore. To... Read More
There are several color formats and systems available for mixing... Read More
Your list of customers who have previously bought from you... Read More
I enjoy cleavage as much or even more than the... Read More
Rest assured that no matter how smart you are, you... Read More
So... you spend time and effort putting together a survey,... Read More
I don't mean you, I mean the YOU that is... Read More
When you hear the word "marketing" what comes to mind?... Read More
SMS is good for:? Short lead times and immediacy ?... Read More
Marketing |