Offering free and exclusive content to ezine publishers and webmasters is one of the best ways you can increase exposure for your products and services. There are several effective methods you can use to employ this marketing tactic and subsequently boost your sales.
I personally suggest exploring the following two methods to increase your exposure:
1. Create exclusive content for websites and ezines. If you have worked to build a website or to promote a product, take your experience and package it into a coherent article that explains specific problems you have encountered and how you overcame them. If you can, design it as a pdf file; make it look professional.
Include a five-line personal bio at the bottom of your article with the URL to your website or product. If you put time into your article and give good advice, people will want to follow the link in your resource box back to your website.
Once you have finished creating your product, search google for webmasters of high-traffic member sites and ezine publishers. Compile a list of prospective distributers who might accept your article--and then email them individually with an offer to "create exclusive content" for their newsletters. You can include the first article as a sample of your writing.
Wait for replies and do not make too many offers. Remember: you will have to create exclusive articles for each ezine publisher and webmaster that you mutually contract with.
Look for bigger, opt-in mailing list ezines and good-quality small ezines. Also try to get some advertisement for your business out of the deal, other than your resource box. Some publishers will agree to run free ads in exchange for free exclusive content. Some webmasters might include your banner or classified ad for free.
If you follow these directions carefully and create meaningful content that you would be proud to see your name on, you will undoubtedly see a boost in sales when your articles are distributed.
You will also enjoy minor celebrity status--lending more credibility to your products when your articles are regularly featured to the same group of people.
2. The second method I suggest is similiar to the first, but differs slightly in content and distribution.
Instead of creating a general-purpose article, you will create a "special report." This special report will be tailored to either a) better explain an already popular product on the market that you have used personally; or b) give specific insight into something you have gleaned from your experience as a webmaster or product promoter.
Special reports range in size, but they are usually between 2000 and 8000 words. Take some time to write a guide that would help you if you didn't already have the insight that you do.
When you're finished, add your resource box to the bottom of the special report. Clean up the grammar and structure. Turn it into a product that you would be proud to see your name on. If you can, turn it into a pdf file.
I would suggest uploading the report to your website and placing a link to download it on a page that has a banner for your product or a prominent link back to your main page.
Now, begin marketing your free special report. You can spread the word through a number of free resources.
I would personally suggest posting links to it from internet forums that are related to your field; offering it to webmasters for free; submitting it to ezine publishers; and giving away it to any free resource directories you can find.
You can also include free redistribution rights for anyone else who wants to give away or sell your article if you want to make your campaign viral.
If your finished product is exceptional or provides useful information about a recent popular release, you should be able to spread it around easily.
Special reports and articles are currently two of the most effective ways to get free traffic, so take advantage of this free information. If you follow these tips, create a quality product, and market it carefully, you cannot lose.
You may use this article for reprint if it remains unaltered and includes the author information and resource box.
Isaiah Hull publishes Work At Home Right Now, a fresh and informative newsletter about making money on the internet and using proven methods to increase your site's traffic and profitability. If you're looking for time-saving and money-saving tools, as well as honest business advice, come by and subscribe at http://www.workathomerightnow.net
|
|
|
|
|
|
|
|
|
|
|


If your company doesn't have a direct marketing program in... Read More
In the following 'special report,' I will reveal some very... Read More
When you hear the word "marketing" what comes to mind?... Read More
The best joint ventures are with people in your own... Read More
Dear Friend:Don't do it.Don't start your fundraising letters with "Dear... Read More
Most professional copywriters would say that headlines account for 80%... Read More
If yours is a small business and you have big... Read More
1. Print your best small ad on a postcard and... Read More
Revolutionary ideas have always been the mark of mankind. It's... Read More
None of us have enough time in the day to... Read More
So, you have a business card? And you have given... Read More
Here are some marketing mistakes that take a heavy toll... Read More
Make Marketing a Must, Not a MaybeWhen business is booming,... Read More
Here is a powerful tip on how to substantially increase... Read More
I attended a "Sales Focus" seminar a few years back... Read More
When you send a direct mail piece using the Addressed... Read More
Most businesses realize that they are simply a click away... Read More
If anyone was to ask me what my greatest strength... Read More
Business card size works well for invitations to special events.What... Read More
The Driver of All Marketing EffortsYou need to determine what... Read More
Do you own a business and need ideas on how... Read More
Expanding your subscriber list, whether it be for your ezine,... Read More
35 Ideas to Spark Your Creativity:There are 3 ways to... Read More
A marketer whose advice I generally respect recently published an... Read More
What's the fastest, simplest and cheapest way to promote just... Read More
Each of these 11 marketing tips is based on a... Read More
Popular TV Series Provides a Powerful Marketing LessonSmall Business owners... Read More
I think selling and marketing today often feels a bit... Read More
"I know I need to market my business in order... Read More
No doubt you started this year with some big ideas... Read More
Triple your response from expos by avoiding the top ten... Read More
Have you looked for marketing advice on the internet recently?... Read More
"If My Work is Good Enough, I Shouldn't Have to... Read More


Too often we small business owners get caught up in... Read More
I spend a lot of my time reading books and... Read More
Have you noticed it? More and more marketing campaigns are... Read More
Marketing Ideas Without Action Get You NowhereYou want to grow... Read More
There's a saying that half of all marketing efforts are... Read More
Just because you have to stretch your marketing dollars doesn't... Read More
As a life-long dancer, I know a bit about the... Read More
Today I want to share a question from a reader... Read More
Your Web site should be the cornerstone of your client... Read More
If anyone was to ask me what my greatest strength... Read More
How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing... Read More
With the continued proliferation of the Internet, the meaning of... Read More
Marketing is a vital aspect of a business' operations. It... Read More
Strategy #1: Change Your Mindset That's right, change your mindset!... Read More
As a massage therapist, your income is usually limited by... Read More
If you are operating a business from your home and... Read More
Everything you do - or don't do sends a message... Read More
If you're looking to drive more targeted traffic to your... Read More
Telemarketers... ooohhh... I'll bet we've all got a nice story... Read More
Give away your knowledge, and you'll make money. How does... Read More
If your company doesn't have a direct marketing program in... Read More
There are many different ways to increase your traffic on... Read More
Regardless how small or large your budget is, there are... Read More
Do you offer superior service, consistently close loans on time... Read More
With the arrival of Spring, I decided to get outside... Read More
Online Communities are all over the Internet and attract lots... Read More
A powerful consumer market with annual spending power exceeding $350... Read More
Loyalty marketing has been around for as long as retailing... Read More
Sales are down, and I need more customers now! Sound... Read More
This tip is so simple, that many people we've talked... Read More
Many people think marketing is some type of mystery that... Read More
It is very important to regularly monitor your advertising activities... Read More
Have you ever noticed how many times it's the simplest... Read More
Marketing |