Offering free and exclusive content to ezine publishers and webmasters is one of the best ways you can increase exposure for your products and services. There are several effective methods you can use to employ this marketing tactic and subsequently boost your sales.
I personally suggest exploring the following two methods to increase your exposure:
1. Create exclusive content for websites and ezines. If you have worked to build a website or to promote a product, take your experience and package it into a coherent article that explains specific problems you have encountered and how you overcame them. If you can, design it as a pdf file; make it look professional.
Include a five-line personal bio at the bottom of your article with the URL to your website or product. If you put time into your article and give good advice, people will want to follow the link in your resource box back to your website.
Once you have finished creating your product, search google for webmasters of high-traffic member sites and ezine publishers. Compile a list of prospective distributers who might accept your article--and then email them individually with an offer to "create exclusive content" for their newsletters. You can include the first article as a sample of your writing.
Wait for replies and do not make too many offers. Remember: you will have to create exclusive articles for each ezine publisher and webmaster that you mutually contract with.
Look for bigger, opt-in mailing list ezines and good-quality small ezines. Also try to get some advertisement for your business out of the deal, other than your resource box. Some publishers will agree to run free ads in exchange for free exclusive content. Some webmasters might include your banner or classified ad for free.
If you follow these directions carefully and create meaningful content that you would be proud to see your name on, you will undoubtedly see a boost in sales when your articles are distributed.
You will also enjoy minor celebrity status--lending more credibility to your products when your articles are regularly featured to the same group of people.
2. The second method I suggest is similiar to the first, but differs slightly in content and distribution.
Instead of creating a general-purpose article, you will create a "special report." This special report will be tailored to either a) better explain an already popular product on the market that you have used personally; or b) give specific insight into something you have gleaned from your experience as a webmaster or product promoter.
Special reports range in size, but they are usually between 2000 and 8000 words. Take some time to write a guide that would help you if you didn't already have the insight that you do.
When you're finished, add your resource box to the bottom of the special report. Clean up the grammar and structure. Turn it into a product that you would be proud to see your name on. If you can, turn it into a pdf file.
I would suggest uploading the report to your website and placing a link to download it on a page that has a banner for your product or a prominent link back to your main page.
Now, begin marketing your free special report. You can spread the word through a number of free resources.
I would personally suggest posting links to it from internet forums that are related to your field; offering it to webmasters for free; submitting it to ezine publishers; and giving away it to any free resource directories you can find.
You can also include free redistribution rights for anyone else who wants to give away or sell your article if you want to make your campaign viral.
If your finished product is exceptional or provides useful information about a recent popular release, you should be able to spread it around easily.
Special reports and articles are currently two of the most effective ways to get free traffic, so take advantage of this free information. If you follow these tips, create a quality product, and market it carefully, you cannot lose.
You may use this article for reprint if it remains unaltered and includes the author information and resource box.
Isaiah Hull publishes Work At Home Right Now, a fresh and informative newsletter about making money on the internet and using proven methods to increase your site's traffic and profitability. If you're looking for time-saving and money-saving tools, as well as honest business advice, come by and subscribe at http://www.workathomerightnow.net
![]() |
|
![]() |
|
![]() |
|
![]() |
When it comes time to print your brand identity materials,... Read More
Loyalty marketing has been around for as long as retailing... Read More
Wondering how to get new patients into your practice? Wondering... Read More
Creating Your Unique Selling Proposition"Don't tell them what you do.... Read More
If you have your own small business, it's important to... Read More
When it comes to your marketing message, the little things... Read More
Many service business owners these days are "giving away" their... Read More
One of the hardest jobs in fundraising is crafting original... Read More
Everyone wants to feel like they're getting a good deal.... Read More
Do sales come from your ezine regularly? How many well-written... Read More
Let's face it, the name "proposal" is a great misnomer,... Read More
Which product feature of yours is every buyer keen to... Read More
If a nonexistent man can change the world and millions... Read More
Face it, writing any article can be a tedious and... Read More
You probably know that February 2nd is Groundhog Day. But... Read More
More And MoreIt was notable that when I started my... Read More
Great graphic design looks effortless, but it requires lots of... Read More
Triple your response from expos by avoiding the top ten... Read More
Joint venture marketing is a lucrative way of leveraging the... Read More
Many service professionals tell me that they are uncomfortable with... Read More
There are many Web sites I visit every day and... Read More
To capture a larger market share and be viable, sustainable... Read More
We live in a world of noise ? not just... Read More
We wait with baited breath for the anticipated launch of... Read More
"Necessity is the mother of invention!" The first time I... Read More
Timing is everything. Hate to be late? The early bird... Read More
Lots of people get confounded when attempting to exchange links,... Read More
NB: You can read part one here: ... Read More
Unlike any other marketing vehicle, newsletters give you the opportunity... Read More
With promotional items there are standards: t-shirts, mugs, note cubes,... Read More
Is your mind muddy on marketing? Do you wake up... Read More
Direct marketing is built on four things. The other way... Read More
In my view, nearly all government statistics about reasons for... Read More
With the advent of spring, trade shows begin to blossom.... Read More
Is your mind muddy on marketing? Do you wake up... Read More
At first glance, nothing seems more chaotic than a trade... Read More
When Advertising, it's not always better to be the lone... Read More
You know those bad habits we get. Like raiding the... Read More
Each of the following Ten Marketing Tips is based on... Read More
When it comes to your marketing message, the little things... Read More
Are you willing to spend $1.25 to raise $1? To... Read More
How to sell more and sell quickly online for your... Read More
Copywriters that try to be clever, humorous, abstract, or use... Read More
The United States Post Office in the past had some... Read More
Do you have all the business you could possibly want... Read More
With promotional items there are standards: t-shirts, mugs, note cubes,... Read More
1) They don't fully understand it.Perception: Marketing is advertising. Reality:... Read More
Skilful business writing involves getting your message across simply and... Read More
More and more people are realizing that the Internet offers... Read More
Business startup and failure rates are scary...In The USA...- Every... Read More
In today's competitive world of business, it takes moxie and... Read More
A brochure can be a great promotional tool, whether it... Read More
12/20/04According to a recent article by ComScore Networks, about three-quarters... Read More
Why give freebies?We have all seen freebies at trade shows... Read More
As a life-long dancer, I know a bit about the... Read More
Recently I wrote an article on the benefits of joining... Read More
Regardless how small or large your budget is, there are... Read More
Timing is everything. Hate to be late? The early bird... Read More
In previous articles under "Meaning and Marketing", we have learned... Read More
Advertising is the lifeblood of any business. If you do... Read More
Clichés. We've all heard them...and hear some of them so... Read More
There's just no time to waste in a cyber day;... Read More
The customer is king/queen. We have all heard this mantra.... Read More
Having people go to your website is not always easy:... Read More
Postcards can drive a huge amount of traffic to your... Read More
It was probably first discovered out there in the caves... Read More
Marketing |