Knowing When To Charge More and To Charge Less

More And More

It was notable that when I started my business twenty years ago, I came up with a certain "minimum" profit I wanted to make. Within a very short time I didn't feel that profit was enough and I gingerly started to charge more. Then more. I kept stretching and kept raising my profit requirement.

NOW THIS IS THE MOST INTERESTING PART: The more I raised my prices, the more I attracted higher paying clients. Each step forward helped me release the fear that I couldn't get more (or that maybe I wasn't worth more).

The caliber of client I attracted was directly related to the amount of profit I required for myself. The more I claimed for myself, the more the Universe brought to me the clients who had the ability to pay and to accommodate my higher prosperity consciousness.

Over time I completely eliminated the type of events that required much more work for much less money. I realize now that I was creating that "vacuum" for new, higher paying clients to arrive. And they kept arriving. And new circumstances opened up to attract them.

The Universe will find a way to bring us the rewards that we claim for ourselves. But we must claim it - boldly - and know we deserve it. My students are now finding that when they release the fear and doubt, the Universe will rush to support them.

We must make a decision. We are operating from integrity, we have a viable and valuable product or service to offer, there are plenty of clients or customers who will benefit from what we have to offer, and we deserve to be rewarded appropriately.

When Less Is More

Okay, let's say you have reached a point where you know that you deserve to be rewarded fairly for your efforts and you charge accordingly. But there are certain times, if you let your intuition guide you, when you may feel prompted to give your services for much less than your usual value. At those times you are "tuned in" and you may not know why you feel it is the right decision, but you just know and feel that it is. You don't think twice about it. These are times when you are being guided by an unseen hand - your higher self is directing you because there is more to the story than meets the eye.

Here is an example:

A client, Michelin North America, was referred to me a few years back, for a relatively small event. They were showcasing their new "designer" tires to a few local auto industry types at our automotive museum. They had invited only a few special guests, had already booked the museum so there was no profit for me there, and in short, there was a rather meager budget. And, the corporation is located in South Carolina (I'm in Los Angeles), didn't participate in conventions here, so there didn't seem to be much prospect for future business.

But everything in me said "Do it!" I did the small event and gave it my best, the client thanks me and that was that.

A couple of months later I heard from the client again...they were planning to fly 250 of their best dealers out to Los Angeles to celebrate New Year's Eve in grand style at the auto museum and attend the Rose Parade in which Michelin had a float. Long story short...

That New Year's Eve event's budget was over $100,000...in the last couple of years I have done two other events here for Michelin, including a huge media event that showcased 90 environmental cars for which Mr. Michelin himself flew in from France. And that event took place in October right after 9/11!!

When we boldly claim our good, all of the forces of the Universe will come into play to fulfill our expectations, sometimes in the disguise of "little packages". Listen to that inner voice?it will tell you when the little packages contain diamonds.

© Copyright 2004 Marilyn Jenett

Marilyn Jenett, an accomplished business owner in the corporate arena (http://www.MarilynJenettLocations.com) founded the Feel Free to Prosper program to mentor and teach others to become aligned with Universal laws and accept their right to prosper. Her students, from around the globe and from all walks of life, are enjoying remarkable success using her lessons and participating in her telephone group sessions. For more information, check out her website at http://www.FeelFreetoProsper.com

You have permission to publish this article electronically or in print as long as the bylines, URL and copyright are included. Please print the article in its entirety, unchanged and send a copy of the publication to marilyn@feelfreetoprosper.com.

In The News:


pen paper and inkwell


cat break through


Marketing as a Spiritual Practice II: Unearthing Your Potential

Marketing as we know it is over. Done. Finito.People the... Read More

Dont Use Yourself as Your Pricing Yardstick

"I wouldn't pay more than what I charge now."If you... Read More

Five Cheap Tricks for Promoting Your Business

If you're like me, you're always looking for ways to... Read More

Two Steps to Improving Your Marketing Success

Since the human brain seems to be able to focus... Read More

Secrets of Trade Show Success

The ropers at Annie Oakley's Real Western Dudette Ranch were... Read More

How to Handle Jargon at Your Web Site - and Why

If you sell a technical product or service, you probably... Read More

How Can I Get Name Recognition?

Some of the ways in which to get your "name... Read More

Universal Principals That Guide Business Growth

Universal principals are those "self-evident" truths that have guided brilliant... Read More

Deciphering Marketing Lingo: Whats the Difference between a USP, Single Message and a Tagline?

Maybe you've heard these different marketing terms, maybe you haven't.... Read More

Strategic Internet Marketing

I met Sue at a recent networking event. She is... Read More

15 Ways to Promote eLearning Programs

Pre-note: In this article, teleclass is an example used to... Read More

Helping Your Prospects Overcome ?Buying Fears? By Using Testimonials

You DO use direct marketing for your small business? right?... Read More

2 Great, Free Techniques to Get Customers to Come to You, Not the Other Way Around

Here is a powerful tip on how to substantially increase... Read More

Marketing Tips 101 - Where Can I Get Clients From?

The following tips have come from a wide variety of... Read More

Creating a Marketing Plan for Your Website

Have you created a marketing plan for your Website? If... Read More

Eight Steps To A Great Marketing Plan

Step 1: Where Am I Now? Before you decide where... Read More

These Four Things Will Make Your Direct Marketing Successful

Direct marketing is built on four things. The other way... Read More

Get Personal: Letters vs. Direct Mail

One of the reasons direct mail works is the personal... Read More

Lead Generation: What Is It worth?

Our business environment has changed dramatically. Companies must now be... Read More

Brainstorming Techniques as New Product Development Strategies

When developing new products and strategies, coming up with unique... Read More

2 Little Words That Work Marketing Magic

In his classic best-seller, "How To Win Friends And Influence... Read More

Why You Buy, Part Two

More of the findings of the recent studies in behavioral... Read More

How to Save Thousands on Your Marketing

Marketing can be expensive. It doesn't have to be, but... Read More

A Perfect Partnership for Business

Too often we small business owners get caught up in... Read More

When Designing Postcards, Aim for Refrigerator Door Mindshare

If you want to design effective marketing postcards, then aim... Read More

Increase Your Profits Through Customer Loyalty

The job of convincing your existing customers to spend higher... Read More

Top 10 Tips To Market & Build Your Professional Practice

In building and running a professional practice (or any small... Read More

Great Marketing is Like Making a Great Movie

KNOW YOUR AUDIENCEThe Oscars will be handed out soon, and... Read More

Do You Get Attention With Your 30-Second Introduction?

I went to a networking event the other day where... Read More

Secret of Strategy - Part 2

How to Create Strategies That Work In Today's Markets. Of... Read More

How You Can Make Money From Competitors Easy

Are you market products and services using PPCs? PPC Advertising... Read More

The Building Blocks to Effective Marketing

The Building Blocks to Successful MarketingIt's More than Sales and... Read More

Wealth Knowledge & Power ? Lost Secrets From Ancient Masters

Behold! He with the light cometh!He shall light thy darkest... Read More