Natural Marketing for Full Business Success

Is your mind muddy on marketing? Do you wake up each day and say, "I get to share myself and my great message with others" or do you say, " I have to market, or I will fail."

Natural marketing refers to the action you take to get the word out about your service and product that rings true to your heart. It feels effortless without struggle, where ideas pop out, you lose track of time engaging in them, and you can't act on them fast enough! Natural marketing feels authentic and inspired.

Unnatural marketing feels like your actions go against what feels true for you. It isn't what you like to do normally; it isn't what you can do easily. Using this tactic, you may feel bored, fearful, or ambivalent. You go through the motions, but a part of you resists. When resistances and doubts pop up you can be sure they affect every marketing decision that can lead to small gains or a large success. They also do not attract willing customers.

Examples of Natural Marketing and How to Expand Them

1. You like to share ideas, so networking with others in business groups suits you. You gather business cards with names and numbers.

To expand this marketing, start to collect email addresses. Put them into email files in your computer by group or need. Your list could include your ezine subscribers, people who are interested in your service or book such as professional speakers, coaches or business people. You can create a file of email addresses from your teleclasses or seminars if you give them.

2. You like to speak in front of an audience and offer yourself to groups for an hour talk. Since you are talking about what you have to benefit others, you naturally attract these audiences to your service or product.

To expand this marketing, offer a free teleclass on a skill you can deliver that your audience needs. To make sure you attract them, first make a list of 5-10 benefits of each service and product. Benefits are the words and phrases of how your audience will look like, feel, and other desired outcomes that your service or product gives them.

Use these words to stimulate emotions that help your audience decide where and what to spend money on. It's easy to market to each of these groups because you can practice this free ecommerce way free, and spend hardly any time implementing it. Apply those same benefits to a sales letter to either send by email or include on your web site with a link to your order page. It's unlikely you'll sell much without a sales letter for each product, class, or service you offer.

3. You like to write. You may already have a book. You took time to write it and you can market it the same way--write an article. You have already contacted print magazines and even gotten published. Just remember the article is your sales force because it points to the benefits of your information, so don't be married to the idea you must be paid for it. Articles are FREE advertising, and are seven times as powerful as ads because each time you submit an article you join the many marketing masters using viral promotion.

To expand this marketing and reach 1000 to 500,000 people daily, revise your print articles for the Internet. Make them 400-800 words with a shorter introduction and conclusion, make them in tip or how-to format, and make them unique and useful. Contact a book or writing coach to help you write only publishable articles and show you the way to present them.

Remember you are already successful. You have had many past wins. Success is part of your life. Think about one or two past successes. What led to them? What natural inclinations led to them? Maybe it was a particular creative idea you had, you read a book that triggered you to act, or you took a teleclass or seminar that gave you a how to move on. Maybe you hired a coach or got inspiration from a trusted friend or mentor. Or, persistence led you there.

Beware of just going through the motions with your business. When you do you leak vitality and don't allow room for your new ideas to come. These and other struggles keep you from accomplishing your heart's desire. Adjust and fine-tune your approach. Yet, stay in the natural flow and trust the best will come to you because you are using your natural abilities.

Of course you may worry about a learning curve, but if you open your mind to experiencing a much expanded success through the Internet, you'll scratch your head and wonder, "Why didn't I do this sooner?"

What I want for you is to not only make 1/2 your monthly income selling yourself and products online, but to make a positive difference to your audience. Share your gifts--that's what natural marketing is.

Judy Cullins ©2004 All Rights Reserved.

Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including "Write your eBook Fast," "How to Market your Business on the Internet," and "Create your Web Site With Marketing Pizzazz," she offers free help through her 2 monthly ezines, "The Book Coach Says..." and "Business Tip of the Month" at http://www.bookcoaching.com/opt-in.shtml and over 155 free articles. Email her at mailto:Judy@bookcoaching.com.

---

Mobile Auto Detailers and Newspaper Companies as Clientele

If you are a mobile auto detailer or mobile car... Read More

Direct Mail - Dont Assume, Just Test and Track

Where to Start:Most novice marketers have definite fixed ideas about... Read More

Write It and They Will Come ? 5 Ways that Written Information Products Can Help You Build Your Busin

Whether it's a downloadable report available from your website, a... Read More

Corporate Branding and Trade Shows - 8 Tips for Marketing Managers

Trade shows are part of the marketing mix and the... Read More

How to Get the Right Clients and Avoid the Wrong Ones

If you are like most service professionals and small business... Read More

Turning The Casual Scanner Into A Buyer

The world is full... Read More

Effective Marketing

For any business to be successful whether on or offline... Read More

People Arent Interested in You or Your Company

Does your Web site talk about your company? Yes, I... Read More

How to Save Thousands on Your Marketing

Marketing can be expensive. It doesn't have to be, but... Read More

Behold the Power of the Tip

You are an expert. You have lots of content -... Read More

Small Business Marketing; Abstract Philosophical Discussion

Our bodies work like our small businesses. They work best... Read More

You Must Get Going If You Want To Get Growing

For many of service-based businesses out there, it's not that... Read More

Get FREE Web Tips From Your Competition

I knew this one would get your attention. How can... Read More

Principles of Marketing 101

Marketing results should be measured in only one way ?... Read More

The Magic of Using Booklets for Tradeshow Giveaways

Candy, squeeze balls, pens, and key chains -- these provide... Read More

3 Quick Robotic Online and Offline Marketing Strategies to Help You Work Less and Make More Money

What is Marketing? There are many text book answers to... Read More

Write Effective Fundraising Letters By Being Conversational (Includes Examples & Samples)

I am doing what you do, sitting at my computer,... Read More

Too Much To Do: Four Keys to Effective Delegating

Never tell people how to do things. Tell them what... Read More

Good Marketing Pays for Itself

Most companies ask themselves this question: "How much will this... Read More

7 Marketing Lessons I Learned From the Muscleheads at Golds Gym

Can I share a secret with you?I love working out.... Read More

Value Proposition is the Key to Success

Value proposition is treated as the standards or service that... Read More

Want To Be A Stronger Marketer? Work Your Marketing Muscles!

You want to be more flexible? You have to stretch... Read More

7 Ways to Evaluate Your Marketing Plan

Business owners often find it difficult to know whether their... Read More

5 Tips to Help You Identify WHO To Market To

If you have your own small business, it's important to... Read More

How To Make More Money

The biggest crime in small businesses today goes unnoticed by... Read More

2 Step Marketing

Do it Right.I receive postcards all the time. The other... Read More

Have You Sold Your Internal Customers?

You can make the sale. You know your core message.... Read More

An Example of Understanding Consumer Thinking

A church in my community provided me with one of... Read More

The Lone Wolf is Blind

When Advertising, it's not always better to be the lone... Read More

Is It Time To Kill Your Marketing Program?

Ouch . . . sounds pretty drastic I know, but... Read More

Celebrity Product Placement: A Primer

With more and more companies wanting to integrate their products... Read More

The Marketing Plan and the Four P?s

The Marketing Plan section of the business plan demonstrates how... Read More

Online Communities - A Marketers Wildest Dream and Worst Nightmare!

Online Communities are all over the Internet and attract lots... Read More