Behold the Power of the Tip

You are an expert. You have lots of content - even more than you deliver from the presentation platform or in your consulting engagements. But how do you package that content for the web, without giving away the store?

One of the most effective methods for delivering your content is in small chunks. In a speech you do this with quotes, tips to remember, and short items. In print you write a how-to article with the 5 tips. Or you create a booklet of tips.

Online you do the same thing. You create a series of tips. Tips can be delivered online in a variety of ways. The most obvious is a tip of the week or tip of the day. With this technique you merely change the web page as often as you've promised a new tip. But this can be very time-consuming, especially if you decide that a daily tip is appropriate for your audience.

How do you decide how often to change the tip? Determine how often you want your online visitor to visit your website and publicize new tips for that time frame. So if you want them to come back daily for a new tip, then plan to change it daily.

A trend to watch...increasingly experts are relying on their email newsletters to deliver tips to their audience, rather than trying to encourage people to visit their site regularly. Unless you change a lot of content regularly, there really is no reason for them to visit. You're better off delivering your content *to* the audience rather than waiting for the audience to come to you!

If you want them to visit daily you need to invest in an automatic method for updating your tips. Generally this will be a cgi (common gateway interface - it's a "techie" term you don't need to remember) or a web application that will automatically post a new tip daily. You'll need a technical person to do this one for you, so plan to pay for that expertise to set this up. Once it's set up, you can easily enter the tips and keep them updated.

As an alternative to a daily tip, you could provide a tip that changes each time someone visits the page. This may be more effective if you want to keep someone on your site. And it shows them a lot of content in a short period of time. Again, you'll use a cgi for this. Generally you can use the same one as you did for a daily tip - just set it to change each time the web page is loaded.

Yet another alternative is an animated gif. This is a series of graphics with tips on them. They are put into a simple animation program so that they change from one graphic to the next, as someone is on your page. If you have a graphics animation program, you can do this yourself.

Tips are the most versatile and useful piece of information you can create. Get into the habit of recoding tips each time you think of one and each time you share one with a friend or client. Keep those tips handy!

Dr. Jeanette Cates is an Internet strategist who works with experts who are ready to turn their knowledge and their websites into Gold. Her reputation as a speaker and trainer has earned her the title of The Technology Tamer. Jeanette shares her news and views in OnlineSuccessNews.com

---

Attracting Clients With Ease

Whether you are already running your own business, or still... Read More

Are Your Marketing Efforts Working...Or Could They Use A Little Help?

Marketing is a broad business subject that encompasses a range... Read More

How Gratitude Works

Want to know what the highest-impact, lowest-cost tool is in... Read More

Marry Your Marketing Plan

Make a vow to keep up your marketing schedule in... Read More

Lack Of Business Isnt Always The Problem

When you're just starting out in business, it's a safe... Read More

You Cannot - Not Market

Everything you do - or don't do sends a message... Read More

Whats Your Selling Sentence?

What's your Selling Sentence? If you have a business, you... Read More

The Power of Thank You

Sometimes we loose site of the small things in life... Read More

Meaning and Marketing -- The Links

You know who you are and what you want and... Read More

Small Business Marketing Tip - Focus on a Niche or Target Market

I think selling and marketing today often feels a bit... Read More

Focus...a Marketing Strategy

The secret to increasing sales doesn't lie in choosing just... Read More

Create a Blueprint for Your Success

Having a strong foundation enables you to build a thriving,... Read More

Marketing Hat for Graphic Designers or Wannabe?s

Many people think that the quality of any graphic design... Read More

Service Marketing - A Relationship Building Approach

Can we imagine a place in the world today without... Read More

When You Need More Than Magic To Keep Your Marketing Going

It is easy to focus on what remains outstanding and... Read More

Trade Show Events ? Do?s and Don?ts

You can love it or you can hate it but... Read More

Why Most Marketing Videos Dont Work

Every now and then I will meet someone who has... Read More

Practice Marketing: How to Answer What Do You Do? to Increase Prospects, Publicity and Profits

"What do you do?""I'm a CPA. What do you do?""I'm... Read More

Ten Deadly Proposal Preparation Pitfalls

Let's face it, the name "proposal" is a great misnomer,... Read More

Find the Goldmine Within Your Business

Doing a current customer breakdown can help you find the... Read More

Online Magazine Subscription Services Make Shopping Online Fun For Magazines

If recreating the old experience of subscribing to magazines by... Read More

Business Cards and Business Etiquette

One of the very basic conditions of being a successful... Read More

Making the Intangible Real

How do you make the intangible real? How do you... Read More

Tradeshow Booth Cures - Living Color

Feng Shui is the Ancient Chinese practice of configuring home... Read More

How to Turn Your Promotional Products Expense Into a Profit Center

If you use promotional products you probably already know the... Read More

Connecting With Your Clients

Many service professionals tell me that they are uncomfortable with... Read More

One-Two-Three Punch Marketing

Printed material is just as important today as it was... Read More

Using Demographic Data For Your Direct Mail Marketing Campaign

Targeting high potential markets with a direct mail marketing campaign... Read More

How Your List Affects Postage Costs

HOW YOUR LIST AFFECTS POSTAGE COSTS AND WHAT YOU CAN... Read More

Practical Advice to Generate Successful Campaigns Using Merged Lists

You could end up with poor results when designing a... Read More

Three Alternative Methods On Getting Quality Testimonials with Bonus

Here are three alternatives to increase your testimonial numbers or... Read More

Peek a Boo - We See You -- 7 Trade Show Tips for Marketing Managers

Peek a Boo - We See YouDoes your company have... Read More

Wise Man Marketing

It's a sunny morning and you're sitting in your office.... Read More