Do this One Thing and Beat 85% of Your Competition!

Maybe you don't want to work that hard, or maybe you have been burned by consultants so you are not inclined to listen to one. Or maybe you already have a measure of success and don't think you need to do anything more. No matter what positon you are in, if you Do This One Thing you will beat 85% of your competition every day of the year. If you are in the 15% category already, please email me with a sentence or two confirming how well this works for you.

What we are about to discuss applies to every business large or small and in every industry. Next, this is easy to do, but it does require some work. and a minor level of technical skill. However, I assure you if I can learn this, you can to. Finally, when you do this consistently, you will make more money than you ever imagined. This action is at the core of what makes people happy.

OK, here it is: every business has customers. if you are a professional service business, your customers may be called clients or patients. At the transaction level they are customers. They buy something from you. Some people cross the path of your business and don't buy. Others you call on and some buy and some don't. With each action there is a contact and when you have contact you have an opportunity to make a record of that customer or prospect's contact information. That record can be as simple as a first name and email address. It may be comprehensive including complete contact information, biographical sketch, business history and so on.

The one thing you must do if you are in business is obtain the contact information of people doing business with you and people who visit with you but have not yet purchased. You must then use this information and let them know you are thankful and you are sincerely interested in continuing the business relationship. Yes, this applies to every business.

One of the questions I consistently receive is the concern of contacting customers using email. Think of it this way, for most people they are going to a business to buy something they want. They will welcome properly positioned messages from you. When you communicate with them regularly with messages containing valuable information and offers, they will continue to support your business and tell all their friends about you.

In assisting clients with implementing a customer development plan I have confirmed the importance of a couple very important points: First you must have a clear privacy policy, next you must use a registration process that confirms their interest in receiving information from you (opt-in) and finally they must be able to easily unsubscribe from your mailing list at anytime. I do not recommend telemarketing to your customers. However, an email alerting them to be listening for an important voice mail broadcast can work and should be tested. Email should not be relied upon exclusively. It should be part of a comprehensive marketing strategy.

I offer all potential clients a complimentary call for up to one hour and most prospective clients walk away with five or more ideas they can use right now to grow their business profits. I highly recommend you take advantage of this offer before time constraints make it impossible to continue. The number is 727-587-7871 or email me by visiting my web site www.StevePohlit.com and clicking on the contact link.

Be well and prosper,

Steve Pohlit

www.stevepohlit.com

P.S. There are some very effective techniques for drawing people who are not your customers and who are not looking for your business into your business. Look for an article on this topic soon. If you can't wait. Call me 727-587-7871.

For a FREE 6 week mini course where you will receive 10 easy to implement action steps guaranteed to increase business revenue in profits by at least 30% in the next 90 days, please visit http://www.StevePohlit.com

Steve Pohlit, CPA,MBA. has served as the CFO of several major companies and has purchased as well as started his own successful companies. He is now a leading business consultant focused on helping companies improve their business performance. "I enjoy working with a variety of companies and helping businesses move toward their full potential. Your business can make 30-50% more money in the next 90 days. Contact me by visiting http://www.stevepohlit.com

---

Getting Into Marketing Momentum ... The Accelerated Way

GETTING INTO MARKETING MOMENTUM: The 5 Power Principles for Getting... Read More

Devious and Deceptive Packaging

Have you read anything in the news lately about childhood... Read More

Word of Mouth Marketing

'Word of Mouth' is still one of the most effectivemarketing... Read More

The Value of a Customer

The Driver of All Marketing EffortsYou need to determine what... Read More

Making Networking Work

Several years ago, "networking" was the hot buzzword. Everyone was... Read More

The M-Word (Marketing) Phase 2

Last month we looked at what you need to do... Read More

The 10 Cornerstone Principles of Marketing

There are four parts to a marketing system and they... Read More

Tips For Developing An Effective Questionnaire

Developing the questionnaire is undoubtedly the most important part of... Read More

The 4 P s of Marketing: Effective Marketing Programs Depend On Them

There is no shortage of marketing programs, many with great... Read More

The Art Of Writing Classified Ads

The writing of good classified ads truly is an art... Read More

Most Wanted Response... How To Make It Work

"When I walked into the grocery store last Saturday, I... Read More

5 Tips on Establishing Yourself As An Expert In Your Community

Wondering how to get new patients into your practice? Wondering... Read More

Qualify Prospects Using Direct Mail Marketing

When a prospect responds to your lead generation sales letter,... Read More

Marketing From Both Sides Of The Ball

In the world of business, marketing is often conveyed as... Read More

Bedroom Marketing

Hopefully we are all adults here, so let's talk about... Read More

Marketing With Brochures

With the explosion of the internet and online businesses many... Read More

Do this One Thing and Beat 85% of Your Competition!

Maybe you don't want to work that hard, or maybe... Read More

How to Set Up & Organize Your Customer Mailing List For Optimum Results

Your list of customers who have previously bought from you... Read More

Use The Neglected Weapons In Your Marketing Arsenal

Business marketers have a lot of weapons in their arsenals... Read More

Marketing Miracles - Do They Just Happen?

A simple answer to that is: Yes, Marketing Miracles happen!... Read More

The Anatomy of Hype

On a copywriting board I frequent, someone expressed bafflement that... Read More

Online Communities - A Marketers Wildest Dream and Worst Nightmare!

Online Communities are all over the Internet and attract lots... Read More

The Power of because...

"Do it!", "Do it now!", or "Do it because..."Which of... Read More

Off The Shelf Software for Making Business Lists

Available to all small businesses are business lists, which come... Read More

The 7 Commandments of Marketing

Marketing is the key to success with any business, online... Read More

Direct Marketing: Overlooked, Underappreciated, and Unstoppable

Every business needs customers, but more importantly every business needs... Read More

The Power of a Survey

How many times have you been asked to participate in... Read More

The Name Game

Pop quiz! If you have to say goodbye to your... Read More

Is Most Marketing by Small Businesses KILLING THEM?

I just collected my mail. As usual, more than 80%... Read More

Principles of Marketing 101

Marketing results should be measured in only one way ?... Read More

Burnout

Today I want to share a question from a reader... Read More

Supply And Demand And Marketing

According to Dough McCormick, Chariman and CEO of iVillage, Inc,... Read More

Marketing For Profit - 6 Critical Traits

Develop These Six Critical Marketing Traits...And Success Will Surely Follow.If... Read More