15 Commandments Of Creating A Wealth Pulling Niche

Niches are like bathrooms; you never notice them until you need one."
- Primm (From NicheBrain.com)

Fact: The person who finds or creates a special niche gets the cream of our society's financial rewards. Whether you're Bill Gates or Joe Average.

The niche, and the person who creates them, is the main factor that separates one product from 12 others.

To out-niche your competitors you must focus on these "15 commandments" of niche creation at all times. Observe the ones you can apply to your business, product, or service - and watch your profits soar.

15 Principles of Creating A Niche (In alphabetical order)

1. The Principle of "Adaptation" - The easiest way to create a new idea is to do what others in another business or industry are doing. Next, see if you can adapt it to your own business, product, or service.

2. The Principle of "Addition" - Can you add something extra to your product or service that your competition doesn't have or isn't doing?

3. The Principle of "Combination" - "What positive elements can you combine from another product or service to make yours better?" A candy bar did it with simple peanut butter and chocolate, and made a successful new product. So can you!

4. The Principle of "Customization" - Can you find little ways to personalize a part of your product or service for your customers? People love the personal touch - that means so much. Can you make your product or service more personal and less cookie-cutter?

5. The Principle of "Easier" - Can you find more ways to make your product or service easier to buy, use, own, recommend to others, or attract repeat customers?

6. The Principle of "Elimination" - What negative or inconvenience can you eliminate for your customer with your product or service? Today people not only pay extra for more, they'll pay extra for less. Less irritations, less waiting, less inconveniences, less risk, less pain, etc.

7. The Principle of "Enlargement" - Do people like your service or product? Then it's a sure-fire bet there is a segment of your market that would like even more of it. Can you super-size something?

8. The Principle of "Entertainment" - From cradle to grave, we all have this inner urge to be entertained, amused, or fascinated - especially before we spend our money. A relaxed customer spends more. Find little ways to amuse your customers before, while, and after they buy your product or service.

9. The Principle of "Longevity" - It's making some feature of your product or service last longer. It can also include making a positive experience or feeling last longer.

10. The Principle of "Portability" - People hate to be tied down. Can people use your product or service in more than one place? Or can you find a way to take your product or service to your customer instead of them having to come to you?

11. The Principle of "Reduction" - If you sell a product or service, is there any way to reduce a certain feature to make it more convenient? More portable? Easier to store or carry? Or easier to use? Can you reduce it and make it more affordable?

12. The Principle of "Reversal" - Look at what features or services your competition is offering or not offering and reverse them. If they close on weekends, can you be open? If they cater to seniors, target more young people. Or if they cater to high-end customers, target more low-end volume customers, etc.

13. The Principle of "Safety" - Show others how your product or service can add safety or reduce risk. People hate to experience loss, feel insecure, or waste money. Try to think of little ways you can help people avoid the above with your product or service.

14. The Principle of "Speed" - Today more than ever people hate to wait. You should always be thinking, "What could I do faster than my competitors - without losing quality?" Can you fill your orders faster? Can you give faster service? Can your product get faster results? Can you resolve customer issues faster? Can you ship your orders faster? Think speed!

15. The Principle of "Yucky" - A billionaire once said the secret to success is to be willing to do what most people don't like to do. So find out what people don't like to do, find irritating or disgusting, and charge them to do it. If you have a business, find out what your competition doesn't like to do for their customers and you start doing it. You could literally steal customers from your competition overnight.

Try it.

By following the above suggestions, you'll be able to create powerful money-making niches. And leave your competition in the dust.

About The Author

Roy Primm (The NicheMan) has written hundreds of articles on how to create a money-making niche. Get the edge on your competition this year by reading his free report "14 Ways To Create a Niche and Grow Rich" at NicheBrain.com

---

Case Study: How to Get a Big Boost in Response by Taking Your Marketing to the Extreme

Want a big boost in response and quick sales from... Read More

The Value of a Good Sales Letter!

Regardless of how many forms of promotional material you create,... Read More

Advertising Campaigns That Get Results

"Advertising doesn't work." I hear it from my clients all... Read More

The Greatest Business Tips are FREE

The best way for someone to hang on to a... Read More

Marketing Ideas Without Action Will Get You Nowhere!

Marketing Ideas Without Action Get You NowhereYou want to grow... Read More

The Real Path To Big Bucks On The Internet!

"Instead Of Wasting Time Trying To Hit The Lottery Of... Read More

How To Start A Mail Order Business

The Mail Order business is not a business of itself,... Read More

Explode Your Sales With Free & Exclusive Content

Offering free and exclusive content to ezine publishers and webmasters... Read More

How to Tie a Tie and How To Kiss - What Do They Have In Common?

How to Tie a Tie and How To Kiss -... Read More

Terrific Titles, Happenin Headlines

You've probably heard the slogan, "You never get a second... Read More

The M-Word

It was a real eye-opener to hear the perceptions people... Read More

Forget Conventional Marketing - Embrace the Web!

Tactical marketing processes are once again undergoing fundamental shifts from... Read More

Five Deadly Small Business Marketing Mistakes

Here are some marketing mistakes that take a heavy toll... Read More

A Look at Brochure Printing Services

A brochure can be a wonderful promotional tool for a... Read More

Take My Commitment (to Your Biz) Quiz!

Starting and managing a successful small business takes time, energy,... Read More

Forward Thinkers Stay Ahead of the Curve

What is it like from a marketing perspective to be... Read More

10 Steps To Getting Paid For Your Marketing Materials

How many times have you heard the same sound bites... Read More

Happy Hunting!

Before you ever get on the telephone, send a marketing... Read More

The Name Game

Pop quiz! If you have to say goodbye to your... Read More

Do You Know Where Your Email Address is Today?

Having people go to your website is not always easy:... Read More

2 Great, Free Techniques to Get Customers to Come to You, Not the Other Way Around

Here is a powerful tip on how to substantially increase... Read More

Keeping Your Mailing List Clean and Efficient

Your mailing list retains its value best if... Read More

Produce More Sales from your Email Promotions - Part 2

Do sales come from your ezine regularly? How many well-written... Read More

Mortgage Originator Marketing ? Differentiate or Die

One of the best ways to attract more clients is... Read More

Where Should I Network?

Building business relationships through networking is a great way to... Read More

Do You Know Where Your Marketing Dollars Are Going?

We all know the importance of marketing to increase sales... Read More

Marketing Your Franchise Online

Do you want to successfully market your business franchise online?... Read More

Marketing Strategy 101: 10 Marketing Strategies I Learnt From My Oral Surgeon

This is how the conversation went on my follow-up visit... Read More

Should You Clap For Your Customers?

Does it make sense to clap for your customers? It... Read More

6 Article Marketing Smarts: How To Get More Reprints And Exposure

Article marketing is the latest buzzword for marketers... Read More

Marketing Quandaries

Being in a quandary prevents you from moving forward in... Read More

Marketing Tips: Free First

When people think about promoting their business, the first thought... Read More

How Do You Know Your Clients Cant Pay More?

"My clients can't afford higher rates."When more than 330 business... Read More