6 Article Marketing Smarts: How To Get More Reprints And Exposure

Article marketing is the latest buzzword for marketers looking to promote their sites and products online. But how do you measure the success of your article marketing campaign?

It probably depends on what you expect your article to achieve for you - better branding, more sales, or more publicity.

One way to measure article performance is to check how many times your article has been picked up and reproduced on various sites.

To do that, just copy and paste the article title in quotes into a search engine like Google, and you'll see how many sites it's been reprinted on.

My article "How To Get To The Top Of The Marketing Food Chain" shows 1061 links in Google.
http://ebizwhiz-publishing.com/articles/priyashah16.htm

That means Google has indexed 1061 sites on which this article appears.
http://www.google.com/search?hl=en&q=%22How+To+Get+To+The+Top+Of+The+Marketing+Food+Chain%22&btnG=Go ogle+Search

This gives me about 1061 quality links to each of the sites I included in my resource box.

As you can see, this makes article marketing a very powerful way of building quality links.

So how do you ensure that your article gets picked up and reprinted by as many publishers as possible?

1. Pick A Topic That's Hot Or Always Fresh

For instance, my article on Neuromarketing got picked up pretty quickly because it was a hot topic.
http://marketingslave.com/2005/06/01/neuromarketing-smart-marketing-or-jedi-mind-control-trick/

The problem with hot topics is that they also tend to cool off quickly. So while they may get a lot of reprints over a short time, they may get very few reprints once the craze is over.

There are some articles that are slow starters but eternally fresh, like the one I wrote here.

To Be A Champion, Become A Child
http://www.growmymind.com/positive-attitudes/be-a-champion.htm (591 links in Google)

These are the ones that will give you reprints over a longer period of time. I think in the long run, these are more valuable.

2. Target A Large Audience

Another way to get a lot of coverage is write an article for a large target audience or one that is very active online - like bloggers.

This article gave me 164 links back, mostly from other blogs, even some for which I had to use a translation service :-)
http://www.blog-maniac.com/blog-burnout.htm

This shows 248 links back
http://www.blog-maniac.com/questions-business-blog.htm
316 links for this one
http://www.blog-maniac.com/spam-blogging.htm

But again, it's the quality of links back that matters - not the quantity.

Another large target audience is the health market. I get a lot of links back from my health articles.

3. Craft A Catchy, Relevant Title

A catchy title ensures that your article gets the attention of publishers - the first step to getting your article published.

Follow the basic rules of copywriting to make your article interesting and readable.

Publishers are more likely to pick up an article if its title includes the keywords that they (and you) want to target.

Use your main keywords in your title, preferable in the first half (like I did in the title of this article), to ensure better rankings for those who reprint it.

4. Offer Publishers A Monetary Incentive

Give people an incentive to publish your article. I have an affiliate program and I allow publishers to use their affiliate link for my ezine in the resource box.

Allow publishers to earn by publishing your article and they will gladly reprint it.

5. Write An Article Series

Break up a long article or report into a series of articles like I did with my "Marketing With Blogs" series here.

Marketing With Blogs - Part 1, 2, 3 and 4
http://www.blog-maniac.com/marketing-with-blogs1.htm
http://www.blog-maniac.com/marketing-with-blogs2.htm
http://www.blog-maniac.com/marketing-with-blogs3.htm
http://www.blog-maniac.com/marketing-with-blogs4.htm

These gave me 5270 links back in all. As you can see, a series of articles can be a very powerful link-building technique.

6. Distribute Your Article Widely

Ensure that your article is distributed to the best and most appropriate article directories and announcement lists online.

Feel free to browse through my own collection of article directories and announcement lists
http://www.articlewritingtips.com/submit-articles.htm

________________________________________ _______
Priya Shah writes the Marketing Slave blog. Visit Article Writing Tips for more article marketing tips and tools. This article may be reprinted as long as the resource box is left intact and all links are hyperlinked.
_______________________________________________

---

Who is Your Perfect Client

When I started my coaching practice I believed that I... Read More

Profitable Marketing Programs (Part 1)

Deciding whether a particular marketing program is profitable to your... Read More

The Right Logo

The Logo: a little historyLogotype, commonly know as a logo,... Read More

Your Headlines Are Key To Your Success Or Failure. Do You Know What To Write?

Most professional copywriters would say that headlines account for 80%... Read More

Direct Mail Postcard Rules

It's a fact that your customers are your best leads.... Read More

10 Steps to a Great Newsletter

A newsletter can be a wonderful, economical way to communicate... Read More

The Great Direct Marketing Conundrum

Many a home business owner has spent sleepless nights thinking... Read More

Marketing Discipline and the Joy of Success

Discipline Is Important.I recently read an article about why discipline... Read More

Top 5 Kick Butt Marketing Requirements

Cinch your success with 8-second leaders! Step into the saddle... Read More

The M-Word (Marketing) Phase 2

Last month we looked at what you need to do... Read More

Maximize Your Lead Generation Efforts by Recycling Your Leads

The basic lead generation process is pretty much the same... Read More

Five Tips to Make Your Marketing More Creative

Same old same old just doesn't sell anymore. To... Read More

The Beginners Mail Order Business Guide

No claim is made that the steps outlined would be... Read More

Increase New Customer Traffic to Your Business

One person tells another, who tells another, who tells another... Read More

How to Get a 100% Return on Your Marketing Investment Guaranteed!

One of the most effective ways to market your products/services... Read More

Dont Use Yourself as Your Pricing Yardstick

"I wouldn't pay more than what I charge now."If you... Read More

Competitive Research and Google

It all started out with an email message: "I am... Read More

The Power Of A Story

If you want your marketing to be effective, you absolutely... Read More

Eight No Cost Ways to Market Your Business

Are you trying to promote your business with a tiny... Read More

Hold Onto What Youve Got

You probably spend a great deal of your time looking... Read More

Knock, knock. Whos There? Your Target Market, Are You Listening?

Have you ever had a conversation with a person who... Read More

Put Your Marketing To The So What? Test

Want to get Better at your Marketing today?For many service... Read More

6 Things I Know About Postcards That You Don?t

In my plethora of experience tucked away between these ears,... Read More

Beware: Marketing Sinkholes Ahead!

Life provides your business with enough opportunities for failure. Don't... Read More

Niche with Passion and Reap Your Financial Rewards

One of the keys to creating a successful business is... Read More

Out of Sight, But Not Out of Mind

What's black and white and read all over? A newsletter... Read More

Ten Reasons Why Most Yellow Page Ads Fail -And Yours Does Not Have to

Grant Directory users are ready to buy Yellow Pages have... Read More

3 High-Impact Fixes For Your Marketing Woes

How many times has your competitor gotten one over on... Read More

Clever Headlines Usually Flop! Are You Being Too Clever For Your Own Good?

Copywriters that try to be clever, humorous, abstract, or use... Read More

Where to Find Cheap Brochure Printing

Whether it is for is a real estate listing, a... Read More

Design, Design, Design

You need only one card, but make it noticeable. Make... Read More

Secret Marketing Plan

Many people have asked me what was the secret to... Read More

The YOU Factor

I don't mean you, I mean the YOU that is... Read More