AIDA From A Different View - I Call It the 5 Ws

My childhood was my foundation for how I write and how I think. I caught on at an early age that writing is an art and it has a very distinct way of reaching out to people depending on how you apply it. I used my own method of writing and applied it to the criteria my teachers needed. You see, the criteria is always changing from teacher to teacher or professor to professor but the method that is applied can be easily molded into place to make it fit perfectly.

When I started learning about online business 4 years ago it was all on my own. I had to learn fast, just like when I was a child. My writing had to change from a teacher's point of view to a buyer's point of view - I had to think business. It was originally designed for my story writing or essay writing but I've altered it for the business writing.

Did it work? Absolutely! One month before I even launched my first business I wrote a 8-9 page sales letter. I thought I was going to be good enough to pick up 100-200 people, but I was shocked to had gather over 2,000 people!

Secret: No one has ever told you this but the biggest reason why some gurus are so successful is because they PRELAUNCH their business. This means they give a select few to participate early in the program because this allows them to gather testimonials and results they need to prove their business. Pre-launching is your most important step in starting a successful business.

Without further ado, let me explain how all customers, including myself, use the 5 W'S on a daily basis while surfing the Internet or seeking new products/services to use.

It works like this, you subconsciously ask:

1) Who are you? - You don't always have to introduce yourself from the beginning, but just be sure to explain who you are and share your experience (or expertise) to build rapport. Everyone is interested to know who is writing this letter to them and be able to justify why they should even consider reading it.

2) When were you established? - This is the trust factor. All buyers want to know how long you have been around. Are you a fly-by-night scam or someone who has been around the block. Build their confidence by letting them know how long you have been in business.

3) What are you selling? - This is a very obvious question but I have been to business web sites and not have a clue to what they are selling. It was more oblivious rather than obvious. In order for your clients to make a move on purchasing your product they have to know what it is first.

4) Where is your evidence? - People want to know that your product/service works. They want to see evidence, they want proof. Prove it by testimonials or images of received checks or other payments received. Keep in mind that the buyer-seller relationship is based on trust. If the seller does not trust the buyer, the product/service is not sold; if the buyer does not trust the seller, the product/service is not purchased.

5) Why should I buy from you? - Think about this, why would you buy anything from anyone? Because it "benefits" you in one way or another. Buyers need to know the benefits of purchasing your product/service. Arouse their emotion and explain to them what they would gain or what problems would be resolved if they purchased from you.

6) So what do I do? - This is another obvious question but if many marketers have made the mistake of not making the "buy now" obvious enough. Tell them what to do, where to go and how they will receive their product/service.

By applying the 5 W'S you will be better equipped in your sales letters because you will have answered every important question a customer needs to know prior to purchasing your product/service.

The marketing masters may not be aware of this but if you go to any of their web sites and use the 5 W'S you will find all of your questions answered. Can this work for you? Of course!

------------

Quick Notes:

1) Building rapport and trust is important in all businesses.
2) Answer all your customers' questions and they will have no reason to not buy from you.
3) Features don't sell, benefits do!

Van Lam is a business opportunity reviewer who speaks his mind and shares his thoughts. He has written a new ebook called, "The Hidden Secrets Revealed." Visit his web site to read the reviews and register at his Private Forum for plenty of free products to download and to chat with other network marketers and online opportunity enthusiasts. http://www.networkersdebut.com

---

Dont Advertise Your Business - Market It!

Too many business owners believe that marketing their business means... Read More

Testimonials - FREE Quality Advertising FOR YOU!

Every business person who has any kind of product or... Read More

Top 5 Kick Butt Marketing Requirements

Cinch your success with 8-second leaders! Step into the saddle... Read More

A Complaint? It?s a Compliment! - 7 Tips for Dealing with Complaints at Trade Shows

A Complaint? It's a Compliment!What made you mad last week?In... Read More

3 High-Impact Fixes For Your Marketing Woes

How many times has your competitor gotten one over on... Read More

Marketing Person You Think You Arent

Have you thought about starting your own business? Have you... Read More

Promotional Products

As a promotions director for a lot of super markets,... Read More

Is It Time To Revisit Your Marketing Strategy?

Small & Mid Sized Business owners, have you revisited your... Read More

B2B Marketing - Why it Should be Subtle

Subtle adj. Showing or making, or capable of showing or... Read More

What You MUST Understand About Your Web Numbers

Two years ago, when I first started selling online, I... Read More

Why Do They Buy?

A recent issue of Entrepreneur magazine included a marketing story... Read More

Whats Your Selling Sentence?

What's your Selling Sentence? If you have a business, you... Read More

Ten Easy Marketing Tasks You Can Do NOW

Who says scientists can't market? Here are 10 easy marketing... Read More

The Benefits of a Marketing Plan

What is a Marketing Plan? Marketing is to do with... Read More

Do this One Thing and Beat 85% of Your Competition!

Maybe you don't want to work that hard, or maybe... Read More

Small Business Marketing Tip ? Putting the Customer First.

I am a great believer in the keeping to the... Read More

5 Tips to Help You Identify WHO To Market To

If you have your own small business, it's important to... Read More

Keep Costs Down and Keep the Marketing Strategy Simple

One of the biggest mistakes we could make as business... Read More

Principles of Marketing 101

Marketing results should be measured in only one way ?... Read More

Standards for Dry Washing and Pressure Washing in Mobile Car Care

The industry standard for mobile washing is completing the car... Read More

How To Choose a Qualitative Research Market

Qualitative research, whether individual interviews, in-homes, focus groups, ethnographies and... Read More

51 Ways to Say Thank-you in a Fundraising Letter for a Non-for-Profit (Includes Examples & Samples)

One of the hardest jobs in fundraising is crafting original... Read More

Corporate Gift Tips To Wow Clients & Associates

1) Know the company and their culture. Are they trendy... Read More

Seven Secrets For Building Customer Loyalty In Your Restaurant

Imagine how much your sales and profits would increase if... Read More

Your Elevator Speech ? Have You Updated Yours Recently?

Do you have an elevator speech? Does it get people's... Read More

Trade Show Exhibit Booth ? 7 Tips to Improve Yours

Once you have decided to participate in a trade show,... Read More

Simple Marketing Strategies Versus an SEO Line of Attack!

Each and every day those of us on the Internet... Read More

The Seven Deadly Sins of Ineffective Nametags

Your nametag can be your best friend. It can be... Read More

How Well Do You Know Your Prospects? Find Out With This 10-Point Quiz

It's crucial to know your prospects if you want to... Read More

Write It and They Will Come ? 5 Ways that Written Information Products Can Help You Build Your Busin

Whether it's a downloadable report available from your website, a... Read More

Stop Your Marketing Leaks

Thirty percent of all the drinkable water that runs between... Read More

Grow Your Business By Getting Your Customers Buying From You More Often - 35 Ideas

35 Ideas to Spark Your Creativity:There are 3 ways to... Read More

Twelve Places to Buy a Mailing List

©2004 Jeffrey DobkinThere are two types of lists, determined by... Read More