Promotional Products

As a promotions director for a lot of super markets, one of my key responsibilities was finding promotional products for the events we make. I worked with distributors to order, design and customize these items to promote the super markets image to the general public.

When it comes to finding Promotional Products for your business, you want to find items that feature your company name prominently. If you're promoting a "toys event", you don't want to give people watches, or mugs.

Promotional Products Made Simple

Promotional products marketing fits easily into any advertising budget. Promotional products complement and actually increase the effectiveness of other advertising media. They can be directed to selected audiences, which dramatically increases their effectiveness. And they remain in use for long periods of time to repeat the advertising message each time the product is used, without extra cost per exposure. People like to receive them. And since the items are useful and appealing, they are effective as incentives and motivators. Because there are so many products available, there is a lot of flexibility in planning a successful promotion.

The Power of Promotional Items and Gifts

In 1993, a Baylor University study2 found that salespeople who handed out promo items received 22% more referrals than those who did not give out free gifts. In addition, when compared to coupons (discount offers), promotional goods produce more sales, according to a 1993 Southern Methodist University study3. Within the food delivery industry, the study found that "customers who received promotional products reordered up to 18% sooner than those who received coupons and up to 13% sooner than those who received no promotions." A similar 1994 SMU study4 of dry cleaning customers discovered that "new customers that received promotional products spent 27% more than those who received coupons."

Finally, promotional items are a great way to thank your employees and partzners for a job well done.

I'm promotions director for a lot of super markets.

---

Financial Services Marketing Insights: A Marketing Compass

What we now call "marketing" began long before the name... Read More

Avoid These 5 Web Site Blunders!

The Web is intended to help people find information quickly... Read More

The Seven Vital Steps You Must Know To Ensure Direct Mail Success

1. Your Most Valuable AssetA mailing list of valued customers... Read More

Misrepresentation - Through Silence!

We're back to the subject of ethics, more specifically, business... Read More

Networking: The Cost of a Connection

"Networking is a waste of time," said JoAnne, owner of... Read More

Most Wanted Response... How To Make It Work

"When I walked into the grocery store last Saturday, I... Read More

An Internet Marketing Strategy that Works

You can't put up a beautiful (or any) web site... Read More

Testing Your Way To Prosperity

I have always enjoyed talking to a Realtor friend of... Read More

Marketing Without Ego

Our ego can get in the way of marketing our... Read More

Fertilizer For Your Grassroots Marketing

Looking for a great way to drive traffic to your... Read More

The Marketing Funnel: Simple, Effective Marketing Strategy

No matter if you're publishing your first book or producing... Read More

Free or Not Free ? That is the Question

You may be in business for yourself or as a... Read More

Niche Marketing: The Affiliate Angle

If you're just dipping your toes into the waters of... Read More

How to Profit from Your Expertise (Part 1 of 2)

Are you looking for a natural way to market your... Read More

Collecting Customer Data The Easy Way

Market research is a critical component of any marketing strategy.... Read More

Reach Thousands of Your Prospects, Absolutely Free

I'm big on getting maximum marketing exposure at the lowest... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing... Read More

Know Thy Competition

BREAK FROM HO-HUM MARKETING ? IT'S TOO BORING! Once you... Read More

Discount Promotional Items ? How to Save Money

It takes money to make money is an adage we... Read More

Make Out Marketing

What is the single biggest fear of teenagers, business owners... Read More

Niches - The Path to More Profits

Hey, as business owners we CAN'T be all things for... Read More

A Guide to Brochure Printing

Brochure printing can be easy if you first identify your... Read More

Overcoming Resistances To Marketing a Practice-Part 2

In Part 1 of this article, "Resistances to Marketing a... Read More

Small Business Pricing: Setting A Price For Your Product / Service

The importance of pricing can not be underestimated as incorrect... Read More

Adapting Blog Technologies To Corporate E-Newsletters

Every January, trade publications put out a list... Read More

Every Days a Holiday!

You probably know that February 2nd is Groundhog Day. But... Read More

Make Your E-Mail Signature File WORK for You!

You're probably familiar with e-mail signature (or "sig") files -... Read More

Dramatically Improve Your Marketing Results With These 6 Simple Steps

What if there were things you could start doing now... Read More

Are You Playing Checkers or Chess?

When you think about how to attract more clients for... Read More

Joint Venture Marketing: What and Why

What is a Joint Venture? A joint venture is an... Read More

How To Get Your Prospect To Take Action

There's really only one thing that separates Image advertising from... Read More

Self Promotion Brings Business Success

Your business success depends on your ability to promote your... Read More

Time for A Marketing Tune-up

If you have been in business any length of time,... Read More