Overcoming Resistances To Marketing a Practice-Part 2

In Part 1 of this article, "Resistances to Marketing a Practice" the seven most common resistances helping and healing professionals (counsellors, therapists, naturopaths, homeopathetic doctors, massage therapists, body workers, etc.) have to marketing a practice were identified. This article identifies 10 strategies for overcoming these fears and resistances so that you will have a successful private practice.

  • Identify all resistances.
    • Awareness is the first step. Write down all your concerns about marketing your practice and then develop a strategy to tackle each one.

  • Be persistent. Make a commitment to succeed at your marketing your practice and hold that vision in your mind. Revisit this vision often. Believe in what you are doing and act as if you can do it, even when you feel it's impossible.

  • Have a clear marketing plan. Set clear goals for your private practice and review them regularly. You must develop a "consciousness of success."

  • Be clear on both the short and long term benefits of having a successful private practice. Write down all the personal and professional benefits you will experience by succeeding.

  • Expect the unexpected. Know that you will never have total control over the outcome of the marketing that you do. Not everything will bring you success in your private practice and you will make mistakes. In addition, be prepared to be rejected more often that you want or would have expected.

  • Detach from outcomes. This can be challenging. You need to have a clear plan, believe in it, and do everything in your power to bring it into reality. However, at the same time, it's important to detach from your plan as things will not always turn out the way you expected.

  • Acquire knowledge about marketing your practice. Learn as much as you can about marketing. Take classes, read, and learn from mentors and guides. The more knowledge you have, the more confident and successful you will be.

  • Market your practice while honoring who you are. Find a way to market your practice that honors your integrity and allows you to enjoy yourself. At the same time, don't be afraid to stretch yourself beyond your comfort zone.

  • Surround yourself with successful people who believe in you. Avoid naysayers who will only bring your energy down.

  • Seek ongoing guidance and support. Whatever you can do alone, you can do a lot better with the help of other people. Find people who have succeeded at building a private practice including colleagues, coaches, mentors and guides. Learn how they became successful.

    • Overcoming your resistances to marketing a practice is a process that takes patience and time. Like any other behavior you try to get rid of, just when you think it has disappeared, it rears its ugly head again. When your resistances do re-occur, pay attention to them make sure you address them. Don't let your resistances ruin your chances of having a successful private practice. Learn from them and use them to energize and motivate you.

    Bio of Author

    Juliet assists helping and healing professionals (coaches, therapists, counselors, massage therapists, chiropractors, etc.) who are struggling to market their practices. She helps her clients overcome resistances to marketing, learn and implement no or low-cost marketing strategies, create compelling promotional materials, and write effective website copy.

    Sign up for Juliet's free ezine, "Enlightened Marketing" at: http://www.julietaustin.com

    Visit her Marketing a Practice blog and her Website Design and Promotion blog for socially responsible businesses that she co-authors with Web Designer, Nathaniel Richman, of nrichmedia (nrichmedia.com).

    The author grants reprint permisson as long as the article and by-line remain intact.

    In The News:

    pen paper and inkwell


    cat break through


    Build Lifelong Networks With Your Own Barter Group

    I don't know if you have ever seriously considered bartering.... Read More

    Three Alternative Methods On Getting Quality Testimonials with Bonus

    Here are three alternatives to increase your testimonial numbers or... Read More

    Create A Business Card That Sells and is Effective

    Why does your business need a business card?Business card is... Read More

    Copy SoapNet and Make Money

    Whether you want to admit it or not, soap operas... Read More

    8 Secrets to Marketing Success

    The profits of a business are totally dependent on marketing.... Read More

    Demographics For the Masses

    Information is the lifeblood of the economy. That's especially true... Read More

    Turbo-Charge Your Viral Marketing- Five Easy Ways

    The world of marketing has changed. With increasingly better educated... Read More

    Why Doubling Your Fees Can Increase Business: How Pricing Affects Buyers Decision Making Process

    Want to know the simple way to get all the... Read More

    How Would You Handle This?

    We have been talking about choosing groups to participate in... Read More

    Web Site Marketing: 10 Little Known Upsell Strategies That Will Magnify Your Profits

    What is Upselling?It means pre-selling any additional features of your... Read More

    Matrix Web Sites - Scam or NOT?

    While I am not talking about the movie "Matrix", you... Read More

    Finding Your Niche: What Do You Want To Be Known For?

    In my experience, there are two kinds of small business... Read More

    The Real Path To Big Bucks On The Internet!

    "Instead Of Wasting Time Trying To Hit The Lottery Of... Read More

    The Words That Sell

    What You Say, Who You Say It To, How you... Read More

    Produce More Sales from your Email Promotions Five Ways - Part 1

    Do sales come from your ezine regularly? How many well-written... Read More

    Marketing Operations Elevates Public Relations and Communications Professionals

    Is your marketing department taking advantage of MOM and MRM?... Read More

    Marketing Planning Made Simple - Another Small Business Power Tool

    Marketing planning must be really difficult and complex, otherwise why... Read More

    How to Save Thousands on Your Marketing

    Marketing can be expensive. It doesn't have to be, but... Read More

    Why Cutting Prices Is Like Cutting Your Own Throat

    Why cutting your prices is like cutting your own... Read More

    Mortgage Marketing - How to Find Your Niche

    Ann Landers, Dr. Phil and Roger Ebert take pleasure in... Read More

    Target Your Market

    Your market is not everybody, as so many small businesses... Read More

    Why Your Sales Copy Should Be Written As If It Will Never Be Read At All!

    What is enthusiasm?Well, consulting good ol' Mr. Webster, you could... Read More

    Becoming The Obvious Choice In A Sea Of Competition

    Differentiation, niche marketing, and positioning. These and other related business... Read More

    10 Tips For Packaging That Sells Products To Boomers

    Boomers are a prime and growing target audience. Does your... Read More

    A Creative RIOT

    Relevant, original and impactful: that's what my friend Creative Director... Read More

    Beyond Fear And Greed: Emotions That Sell

    Fear and Greed. The stock-in-trade of sales. Appeal to them,... Read More

    Choosing Networking Functions

    Time is a concern for all of us. We only... Read More

    Baby Boomers - Marketing to the Me Generation

    Unless you've been in a dimly lit cavern for the... Read More

    How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 5

    How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing... Read More

    Direct Mail Still Works!

    Direct Mail CampaignsDespite the proliferation of communication facilitators--mobile phones, faxes,... Read More

    Sell More Online By Offering a Big Fat BONUS!

    I don't know about you, but I secretly love watching... Read More

    Focusing Your Marketing Efforts

    One of my favorite quotes is often used to describe... Read More

    Corporate Branding and Trade Shows - 8 Tips for Marketing Managers

    Trade shows are part of the marketing mix and the... Read More