Produce More Sales from your Email Promotions Five Ways - Part 1

Do sales come from your ezine regularly? How many well-written articles do you submit per week to opt-in online ezines? How often do you send thank you's and follow up messages to your different email groups?

If you answered not many, then you need to re-evaluate. The answer to online success is the same as traditional success--promotion, promotion, promotion.

Use these easy ways to boost online credibility and sales:

1. Market and Make your Ezine a Sales Tool

Ezines are one road to sales if you have targeted subscribers who stay with you at least eight months. After four-seven issues, their trust builds and they eventually will buy from you. At the end of your feature article in your signature file include a link straight to your product or service sales letter related to your piece. Entice your ezine readers to go to your site often and stay a while to see new information, so they will eventually become faithful customers.

Many professionals complain that many subscribe to their ezine, but not many buy. Ask yourself why?

Is your ezine list of subscribers a targeted, preferred audience?

Many business people collect email addresses, but fail to categorize them so they can target a particular message and offer.

Be sure to give your targeted audience what they want. If you don't know who they are, write a short survey of less than five questions to potential readers. Ask them, "What do you want?" Include the answers in your ezine and send a thank you to those who participate.

As a book coach and Internet marketing coach, my ezine may not appeal to free-lance writers looking for work. While my ezine reports news on traditional publishing route, it focuses on self-publishing and eBooks by non-fiction writers.It shows authors how to sell online, much cheaper, easier and make more profit than traditional marketing.

What do you put in your subject line when you send your ezine out?

Did you know that less than 50% open your ezine? Give subscribers a reason to open your ezine. Put the title of your feature article in the subject line followed by a dash and your ezine title. If too long to fit on the line, just include the part that will be recognized followed by ellipses.

How are you building your ezine subscriber list? What do you offer people who subscribe?

This sign on most Web sites turns people off: "Subscribe to Our Ezine."

What's the motivation? None. To increase your targeted subscribers include a free eReport or ebook with every subscription. Get a strong testimonial like Dan Poynter's for The Book Coach Says... ezine: "Filled with useful tips and resources--definitely worth your time." Place it on your home page. Give visitors a reason to buy.

Another way to build ezine subscribers is to submit articles online to opt-in ezines. When you get published your article will be seen by at least 15,000 ezine subscribers looking for information. You can send to 15 or more of these each time.

Many Webmasters and other business people who subscribe will see your professional article and want to post it on their Web sites or in their own ezine. Why? Because they need fresh content for their site and ezine. They want and need your information. While the list changes you might try article_announce-subscribe@yahoogroups.com< /A>. What great publicity for you! It's so powerful, my site got to #1 in Google and 35 other search engines in just eight months after submitting 30 plus how-to articles.

You can also submit to Web sites directly such as Marketing-Seek.com. When people see your articles, they will see the link to your Web site and visit, even buy. This viral marketing spreads the word fast and wide. It listed your coach's URL on 4500 other web sites.

Submitting these how-to articles increases new subscribers from 10-25 each time you send. You can see why I'm sure to submit at least one article each week.

2. Submit Articles to Ezines and Web sites

After seeing different articles by you, your audience from the opt-in ezines and other Web sites will take advantage of your benefit-driven signature file, take you up on your free offer, visit your site, subscribe to your ezine, and eventually buy. Each time you submit an article, like me, you can boost new sales $50 to $100 a day.

Read articles on "How to Write a Publishable Article," "How to Write an Article Fast," "How to Submit Articles to Ezines and Web sites." Remember, the trick to promoting yourself and your products is giving away free information. It's like tasting chocolate cookie samples at Mrs. Fields. Visitors will be more likely to buy after they experience a piece of you.

Keep your articles categorized too. At first, I submitted random articles. Then I realized 20 years of coaching experience could be put into six categories:

- Writing/Publishing
- eBooks
- Online Promotion
- Web Marketing/Promotion,
- Offline/Traditional Marketing
- Under 500 words

Like me, you can offer these categories and a new tip category by auto responder to specific audiences who want specific kinds of information. They appreciate the categories and the easy way to receive promotional articles. To receive over 100 articles on these categories go the web site link at the end of this article.

For the largest profits and connecting with people so they will want your product or service the two best ways to promote online are:

- Write a sales-oriented ezine and send regularly
- Send weekly how-to articles to your opt-in ezines and their publishers

Together they work beautifully to make you well known on the net.

Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com

---

Tracking Your Way to the Top!

I often wonder how people without a plan know where... Read More

Starting Small Business Promotional Campaigns

So you're starting a small business. You figured out what... Read More

Networking Magic

YES-- it is true that Networking is an art that... Read More

How to Set Up & Organize Your Customer Mailing List For Optimum Results

Your list of customers who have previously bought from you... Read More

Loyalty Cards Systems ? Beware, Some Should Be Avoided

Recently, I discussed a loyalty card system with a vendor... Read More

Newsletters are Marketing Machines!

Is your business publishing a print or e-newsletter? An informative... Read More

Top 5 Design Tips to Create Eye-Catching Marketing Materials

Great graphic design looks effortless, but it requires lots of... Read More

Why Direct Mail Advertising Works And How To Lower Your Costs

I met a lady who said she received a notice... Read More

Small Business Pricing: Setting A Price For Your Product / Service

The importance of pricing can not be underestimated as incorrect... Read More

Two of the Biggest Hurdles

As I was preparing for a presentation recently, I was... Read More

Wise Man Marketing

It's a sunny morning and you're sitting in your office.... Read More

10 Essential Criteria For Choosing Your Target Market

A specific group of people you will focus on selling... Read More

Networking Events ? Lose the Fear and Gain the Benefits

"Kevin, are you saying I need to go to Networking... Read More

Forward Thinkers Stay Ahead of the Curve

What is it like from a marketing perspective to be... Read More

How to Run a Successful News Release Program

Marketing public relations gives you cost effective ways to reach... Read More

Two kinds of Advertising for a Marketing Strategy

Advertising is the lifeblood of any business. If you do... Read More

Wealth Knowledge & Power ? Lost Secrets From Ancient Masters

Behold! He with the light cometh!He shall light thy darkest... Read More

Ready, Aim, Fire...Oops...Wheres The Target?

Everywhere you go on the Internet you find the words,... Read More

Ten Deadly Proposal Preparation Pitfalls

Let's face it, the name "proposal" is a great misnomer,... Read More

Specialized Mailing Lists Make All the Difference

If there is one thing I can't say enough it... Read More

Trade Show Display Booth ? A Marvelous Contact System

Trade show booths are one of the best direct contact... Read More

Why Surveying Matters

What is the single most important thing you can do... Read More

Three Alternative Methods On Getting Quality Testimonials with Bonus

Here are three alternatives to increase your testimonial numbers or... Read More

Mail Can Make You Money

Are you still waiting for business to turn around before... Read More

Unleash the Power of Post Cards

Direct mail marketing is essential for a business to survive.Choosing... Read More

How To Recognize Your Niche Marketing Agenda

Starting a business, whether it's retail products or services, must... Read More

Determining Marketing Effectiveness Even If You Didnt Track

What if you've done a variety of marketing activities over... Read More

Business to Business Direct Mail Offers that Say Free

In direct mail, the offer is the incentive or reward... Read More

Has the Internet Killed Off the Direct Mail Baron?

Over the past 30 years, direct mail has been responsible... Read More

How to Use Your Newsletter to Research Your Market

A few decades ago, in the early days of automatic... Read More

An Example of Understanding Consumer Thinking

A church in my community provided me with one of... Read More

After The Mailing Is Done, What Happens Next?

If you're doing any sort of marketing effort, whether it's... Read More

Discount Promotional Items ? How to Save Money

It takes money to make money is an adage we... Read More