Logo Facts

What makes one logo better than another?

Simplicity.

A good logo works in the simplest form. It is a memorable representation of your brand and inspires confidence in your customers. It should be fresh and original -- without visual cliches or amateur effects. A logo is well-designed when it looks as good on a business card as it does on a web page or a billboard. To be functional, a good logo must reduce well to simple black & white or grayscale for use on faxes or in newspaper ads. The best logos are elegantly simple.

Why do you need a logo?

In a way, a logo is a visual shortcut to who you are. Your logo will establish your corporate identity and credibility. It builds loyalty among your clients and employees. You invest in your brand image every time your logo is displayed on a Web page, on a sign, or in an advertisement.

A professionally designed logo enables you to be immediately recognizable and must be unique, memorable and simple. Such a logo will become one of your most valuable corporate assets over time.

How does your current logo stack up?

Run down our logo quick test: ? Does the logo have immediate impact? ? Is it good to look at? ? Is it distinctive? ? Does it create or evoke a positive image? ? Does it accurately represent the organization or business? ? Is it straightforward? ? Is it comprehensible? ? Is it memorable? ? Is it flexible? ? Does it copy well? ? Will it hold up to both large and small scale use? ? Will it wear well over time? ? Will you be proud to use it?

Vukan Karadzic is the main designer at E Logo Design ( http://www.elogodesign.com )

---

Every Days a Holiday!

You probably know that February 2nd is Groundhog Day. But... Read More

Insiders Secret to Selling Mailing Lists

If you've got a mailing list of at least a... Read More

4 Sales Strategies with Your Trade Show Exhibition Booth

Trade show booths can act as an excellent source for... Read More

CRM Star Wars: When Marketing is from Venus and IT is from Mars

Inherent tensions exist between marketing and IT. This is often... Read More

Marketing From Both Sides Of The Ball

In the world of business, marketing is often conveyed as... Read More

Boost Your Business With Testimonials

When used correctly, testimonials can boost your response dramatically. They... Read More

Turning The Casual Scanner Into A Buyer

The world is full... Read More

Direct Mail Sales Letter Mistakes to Avoid

Some companies that use direct mail to sell their products... Read More

What Does Your Business Card Say About You? - Making A Great First Impression!

Interesting article in USA Today that I read this week... Read More

Promotional Magnets: Promotion that Sticks

Some people are happy with just a business card. For... Read More

2 Step Marketing

Do it Right.I receive postcards all the time. The other... Read More

The Mighty Marketing Brochure

"Brochure" is French, and it comes from brocher, meaning to... Read More

The Name Game

Pop quiz! If you have to say goodbye to your... Read More

Marketing Hat for Graphic Designers or Wannabe?s

Many people think that the quality of any graphic design... Read More

Create A Business Card That Sells and is Effective

Why does your business need a business card?Business card is... Read More

The Advantage to Buying Promotional Products Online

Buying your promotional products and corporate apparel online provides five... Read More

Turbocharge New Sales with a Marketing Database

What is the most valuable asset your company owns? Inventory?... Read More

Where Are Your Leads Coming From?

Most B2B marketers spend a great deal of time analyzing... Read More

Ditch Coupons Before Customers Ditch You

Everyone wants to feel like they're getting a good deal.... Read More

How to Market and Protect Your New Ideas

The intellectual property transfer market is now estimated to be... Read More

Do this One Thing and Beat 85% of Your Competition!

Maybe you don't want to work that hard, or maybe... Read More

Easy Marketing Methods with Letters, Post Cards, Referrals and Testimonials

Easy Direct Marketing Methods for Insurance AgenciesThis Month: Strategies for... Read More

Thinking About More Business

What does an old Russian joke have... Read More

Making Your Mark With The Millennials

Generation Y--The second-largest crop of young people in America's history,... Read More

Direct Mail Still Works!

Direct Mail CampaignsDespite the proliferation of communication facilitators--mobile phones, faxes,... Read More

What Does Marketing Mean?

You can have the best little business ever with wonderful... Read More

The 5 Musts of Marketing

For most of the small business owners I work with,... Read More

Promotional Marketing Products ? Selecting the Perfect Item

People are known to shop on impulse- buying an item... Read More

How to Use Direct Response Post Card Decks as a Valuable Market Research Tool

Market research specialists have discovered a new tool which enables... Read More

The Real Path To Big Bucks On The Internet!

"Instead Of Wasting Time Trying To Hit The Lottery Of... Read More

Grab Your Audience by Focusing on Benefits

Have you ever chosen to pay attention to someone just... Read More

Direct Marketing: Overlooked, Underappreciated, and Unstoppable

Every business needs customers, but more importantly every business needs... Read More

Direct Mail Personalization

A colleague who does work for a nonprofit organization contacted... Read More