What makes one logo better than another?
Simplicity.
A good logo works in the simplest form. It is a memorable representation of your brand and inspires confidence in your customers. It should be fresh and original -- without visual cliches or amateur effects. A logo is well-designed when it looks as good on a business card as it does on a web page or a billboard. To be functional, a good logo must reduce well to simple black & white or grayscale for use on faxes or in newspaper ads. The best logos are elegantly simple.
Why do you need a logo?
In a way, a logo is a visual shortcut to who you are. Your logo will establish your corporate identity and credibility. It builds loyalty among your clients and employees. You invest in your brand image every time your logo is displayed on a Web page, on a sign, or in an advertisement.
A professionally designed logo enables you to be immediately recognizable and must be unique, memorable and simple. Such a logo will become one of your most valuable corporate assets over time.
How does your current logo stack up?
Run down our logo quick test: ? Does the logo have immediate impact? ? Is it good to look at? ? Is it distinctive? ? Does it create or evoke a positive image? ? Does it accurately represent the organization or business? ? Is it straightforward? ? Is it comprehensible? ? Is it memorable? ? Is it flexible? ? Does it copy well? ? Will it hold up to both large and small scale use? ? Will it wear well over time? ? Will you be proud to use it?
Vukan Karadzic is the main designer at E Logo Design ( http://www.elogodesign.com )
|
|
|
|
|
|
|
|
|
|
|


The best way for someone to hang on to a... Read More
Each of these 11 marketing tips is based on a... Read More
Direct mail is a cost-effective way to make sales and... Read More
excite v. 1 a: to call to activity b: to... Read More
1. Create a free ebook directory on a specific topic... Read More
In today' s marketplace, the pressure for immediate bottom-line results... Read More
Do you feel uncomfortable when you're in the trade show... Read More
A specific group of people you will focus on selling... Read More
Last month we looked at what you need to do... Read More
The most important, yet overlooked aspect of marketing is an... Read More
Loyalty marketing has been around for as long as retailing... Read More
Fear and Greed. The stock-in-trade of sales. Appeal to them,... Read More
Can you remember the last dozen advertising messages beamed at... Read More
An important part of planning your business is to know... Read More
Almost every small business marketer knows that they should gather... Read More
I'm a marketing consultant and at one of my client-companies,... Read More
One of the most powerful, yet over looked weapons in... Read More
Not all benefits are created equal. Knowing which ones to... Read More
How would you use business cards for gift certificates?I asked... Read More
Easy Direct Marketing Methods for Insurance AgenciesThis Month: Strategies for... Read More
New Year's is a good time for strategic planning or... Read More
You enjoy what you do. In fact, you love your... Read More
Your business depends on the success of your marketing efforts.... Read More
With the increase in number of tradeshows being held across... Read More
What's in a name?Think of your business name as an... Read More
"Cross promoting with other businesses can give you a significant... Read More
1) They don't fully understand it.Perception: Marketing is advertising. Reality:... Read More
How smart is your marketing? Do you follow the crowd... Read More
In your marketing efforts, be they on or offline, it's... Read More
Remember the baseball cards kids traded while... Read More
One of the most essential things to successful networking is... Read More
Having difficulty knowing what to offer people online? Worried that... Read More
This tip is so simple, that many people we've talked... Read More


If you've never done a postcard mailing, you're probably wondering,... Read More
Clichés. We've all heard them...and hear some of them so... Read More
Unless you've been living under an Internet rock, you've probably... Read More
The trade show floor is full of different types of... Read More
I just spent a week at the beach with my... Read More
Your market is not everybody, as so many small businesses... Read More
How to Create Strategies That Work In Today's Markets. Of... Read More
New Year's is a good time for strategic planning or... Read More
When people think about promoting their business, the first thought... Read More
As we study the demographic regional variations for small service... Read More
Exhibiting overseas is one of the fastest and most cost... Read More
Do you know your audiences? I mean really know... Read More
Dumb Excuse #1"I'm not sure I want to invest any... Read More
Q: My partner and I are having a hard time... Read More
Having people go to your website is not always easy:... Read More
Before we begin, I want you to think about how... Read More
In business we have a number of ways or tools... Read More
As a business owner or marketer, if you don't reverse... Read More
Marketing is actually very simple. It involves telling people what... Read More
Business startup and failure rates are scary...In The USA...- Every... Read More
Apart from being the fastest, easiest, and most profitable strategy... Read More
1) Know the company and their culture. Are they trendy... Read More
In today's competitive world of business, it takes moxie and... Read More
Your local Chamber of Commerce.Now before you stop reading, I... Read More
How To Save Yourself From The Pits of Marketing Cyber... Read More
Hopefully we are all adults here, so let's talk about... Read More
1. Print your best small ad on a postcard and... Read More
Being inconsistent when it comes to marketing your business can... Read More
As the owner of a creative services boutique - I... Read More
Most B2B marketers spend a great deal of time analyzing... Read More
Almost everyone who dreams of starting their own business is... Read More
Postcards can drive a huge amount of traffic to your... Read More
When you place brochures from every mortgage company side by... Read More
Marketing |