Building Skills in Information Marketing will Boost Your Business

Yesterday I was sitting on a train going into London when I thought I'd take a look around the carriage just to see what everyone was doing. I wanted to make a mental note because my five year old son always asks me 'what happened at your work today Daddy?' So I put my newspaper down and took a look around me.

The chap beside me was reading a book about selling, the woman on the other side of the aisle was using her computer and the two men opposite me were discussing a presentation they had seen. Then it struck me - everyone around me was an 'information consumer'. Everything they were doing involved the consumption of information that somebody else had provided.

Now that shouldn't have surprised me too much. After all, that's what I do - I sell information to people. But it was the train journey that reminded me how much information people are buying. They are getting it from books, online, in meetings, via reports - all sorts of ways. We live in an information society nowadays.

That means there is an opportunity for you. Whatever business you are in, you deal with information - and people will pay you for what you know and what you have experienced.

Just six months ago my main business was speaking at seminars, conferences and running workshops. Now I've changed the way I earn my money by selling the information I used to give at talks and meetings directly to people who would otherwise be in my audience. And I am doing that online. People can download my talks, or they can buy 'ebooks' I have written about the subjects I specialise in (business psychology, if you must know). And it's working.

In the past year, the Internet has gone from being just a source of referrals to my business, to being the prime source of my business. Last year about 2% of my income came from the Internet; now it's 95%. And the switch has been because I deliver information online.

Many businesses, however, do not take advantage of the huge consumer thirst for information. Instead, they just provide brochures and catalogues online. But what Internet users want is the information and the knowledge that exists within businesses.

So, to enhance your business and to ensure that your company succeeds online, make sure you provide information and knowledge-based products, such as ebooks and audio files. That way you'll be tapping into the consumer demand for information. You will be able to make money out of selling the information you normally keep only for your customers. With the Internet you can now sell that information to anyone.

Graham Jones is the lead speaker at Information Marketing 2005 - http://www.informationmarketing2005.co.uk

---

Test Marketing--How to Increase Your Direct Mail Marketing Response by Using the Internet to Test

I've discovered a really fantastic way to discover what works... Read More

Putting Your Website to Work

Websites have replaced the brochure as the "must have" marketing... Read More

Unique Gift Items ? 3 Creative Ideas

With promotional items there are standards: t-shirts, mugs, note cubes,... Read More

A Questionnaire for Businesses

As best you can, answer the following twenty-five questions. There's... Read More

Business Marketing Strategy

The term business marketing strategy might sound like it is... Read More

Gift Cards - Is It Time to Use Them for My Business?

You're probably thinking, here we go again somebody is trying... Read More

Bedroom Marketing

Hopefully we are all adults here, so let's talk about... Read More

Meaning and Marketing - The Hurricane

I step outside my back door and look at some... Read More

How to Use Marketing Judo to Beat Big Competitors

If yours is a small business and you have big... Read More

Cause-Related Marketing

Altruism. Corporate responsibility. Philanthropy. These are often used to describe... Read More

Consumer Thinking And Search Marketing

12/20/04According to a recent article by ComScore Networks, about three-quarters... Read More

Get Personal: Letters vs. Direct Mail

One of the reasons direct mail works is the personal... Read More

The YOU Factor

I don't mean you, I mean the YOU that is... Read More

The Secret to 100% Success With Your Marketing

There's a secret to marketing, which is so simple, yet... Read More

The 5 Musts of Marketing

For most of the small business owners I work with,... Read More

Two Methods of Marketing Using Joint Ventures

Whether you're a contractor a local merchant with 150 employees,... Read More

Write Effective Fundraising Letters By Being Conversational (Includes Examples & Samples)

I am doing what you do, sitting at my computer,... Read More

Marketing For Just Cause

Cause marketing is a relationship between a for-profit and a... Read More

5 Steps to Success: A Surefire Way to Achieve Your Goals

No doubt you started this year with some big ideas... Read More

Online Advertising Versus Traditional Media Advertising

Before I compare today's online advertising with traditional media advertising... Read More

Competitive Research and Google

It all started out with an email message: "I am... Read More

5 Tips to Heat Up Your On-Line Marketing Using Off-Line Tactics

The internet of course brings a huge arena of marketing... Read More

People Do Business with People They Like

People do business... Read More

4 Steps To Increase Your Job Sign Marketing

It's no secret that using a job site sign can... Read More

Database Marketing: Secrets To Skyrocket Your Online Profits Using Database Marketing

What is database marketing?Database Marketing is the gathering and storing... Read More

Promotional Mugs: Become a Part of the Legendary Coffee Experience

When you want someone to like you, associate yourself with... Read More

An Easy Start to Mail Order

Listing names of Big Mail Requestors, and sending out packages... Read More

Lead Generation: What Is It worth?

Our business environment has changed dramatically. Companies must now be... Read More

The 7 Commandments of Marketing

Marketing is the key to success with any business, online... Read More

Your Company Need More Marketing? Or Just Better Marketing?

Many sales problems can be solved by improved marketing. Selling... Read More

Uncover Your Hidden Markets

Want a simple, low-cost way to boost your sales? Just... Read More

Step by Step Guide to an SMS Campaign

SMS is good for:? Short lead times and immediacy ?... Read More

The Newest Marketing Course

Certainly the newest earth quaking event in Internet Marketing insider... Read More