I step outside my back door and look at some large limbs lying on the ground. They are all dead. We've had the remnants of Hurricane Frances and Ivan come through here the past ten days. We've had lots of rain with manageable winds. Even so, the storms have done their work and alot more than I have the time to see or know about at the present moment.
The hurricane - one of nature's ways of culling the trees. I remember visiting the Florida Everglades in the early 1980's and hearing from a Park Ranger who was our tour guide on a boat. He pointed out the most common trees along the water bank, a tangled mass - millions of them. "Left to their own devices, they can be their own worst enemy," he said; "so right now we're praying for a hurricane."
Meaning and Marketing - do you have or own a context of Meaning in which to do your work? Of course, you do. Why do you do your work and what are you after? Are you after "Success"? If so, what is "Success" and how do you define that?
You probably already know the answers to all these questions because they are part of your Meaning.
Please know this - whatever your Meaning IS, I honor it. No matter what it is or how it is, it's yours and it comes right out of you. You probably worked hard for it and suffered for it. You and your personality and particular gifts are a match. Otherwise, you wouldn't have it, you wouldn't own it.
Whatever your Meaning IS, if you are happy with it, hold on to it because IT IS probably irreplaceable, like you are irreplaceable. If it works for you and you like it, are satisfied with it, and it motivates you everyday, then - - hey! - nothing wrong with that and everything right with it. Congratulations!
However, if you don't know your Meaning, are not sure, or are dissatisfied with, restless and hungry with the Meaning you have and that is yours, then please read on. You might be surprised and you might have some fun, some real fun!
Or, if you're just curious and need a hurricane in your life to shake you up a bit, to loosen you up, so that you can grow and expand, and can continue to do what you are already doing so well, only better, then hang on!
Because a hurricane is coming, a really big one, a really really BIG ONE. Batten down the hatches, panel your windows with double strength plywood. Bar your doors with steel and hope for the best because YOU ARE going to need it.
Meaning has to do with something spiritual or psychic or intuitive. It can often be inexpressible, but you know it's there. It's your religion even if you have no religion. Whatever binds you and holds you together into one piece, and that drives you to be who YOU ARE - that is your religion. That is your Meaning.
And as you market your product or program to the world, you say - "Better watch out because here I come! And I am powerful! I am dy-no-mite."
If you don't say this, then you ought to.
So Mr. & Mrs. Meaning, how much power do you have behind the Meaning that is You and Yours? A lot? A little bit? How much? Do you know?
Of course you know! You have as much power as you WANT or are willing to grab. And you grab as much as you need to get the job done and no more because you have to save yourself for the next task, the next job. You have to pace yourself carefully and conserve your energy because you don't live for one day, or one week, or one month only in your business. You have to think about the future in your business - the long range future - and plan for it.
Okay, ladies and gentlemen, I am handing out helmets now. They are made of a special metal, an alloy of titanium and steel and are covered with 1/3" layer of rubber and plastic. The helmets are painted and tatooed anyway you WANT them TO BE and they are beautifully waxed. Are you ready?
The Helmets are your IMAGINATIONS. Do you have them on? You do have an Imagination, don't you? If not, just pretend you do. That will work just as well.
Are you having fun? Not sure? Why aren't you sure?
Suddenly you find yourself in Patricia Smith's third grade classroom at Old Richmond School in Felix County, NC. It's 1953. A pupil is gazing out the window toward Pilot Knob about 20 miles away and S/HE IS wondering if recess time will ever get here. So is the pepple on the window sill.
But we need not be bored because we know what's coming, don't we?
Other Articles in this series: The Eye of the Storm, The WILL, the Links, the Trigger
About the Author:
Paul Snell lives with his wife, Jean, and younger Son, Steven, and their dog Blackie, in Lexington, NC. He is a former Presbyterian USA minister and has been in Network Marketing full time since 2002. Paul, at the age of 61, has recently been diagnosed as Bi-Polor with A.D.D as a minor component. He, with the encouragement of his great Mentors at the PowerShift Loop, is an Advocate for the treatment of mental illnesses - all kinds including Substance Abuse. Go, Larry King live!
You can contact him at psnell100@excite.com or visit his website: http://www.BestBizOpps.info
Opportunity Assistance Business Resource Center At first you must think... Read More
What is the most valuable asset your company owns? Inventory?... Read More
Are You Riding The Marketing Roller Coaster?If you're like many... Read More
One of the biggest mistakes we could make as business... Read More
Article marketing is the latest buzzword for marketers... Read More
I had a telemarketer call me recently. Here's a rough... Read More
And not only your logo, but also your website, your... Read More
Your local Chamber of Commerce.Now before you stop reading, I... Read More
Take a moment to reflect on the current reality of... Read More
If you pick up a copy of the November 2003... Read More
"Necessity is the mother of invention!" The first time I... Read More
Ever try to be something for everyone and find no... Read More
Guerrilla Marketing is using time, energy and imagination to market... Read More
Recently I was talking with a very bright traditional marketer... Read More
What Is A Joint Venture?A joint venture is an agreement... Read More
Timing is everything. Hate to be late? The early bird... Read More
Whether you market online or offline, you already know the... Read More
Have you ever chosen to pay attention to someone just... Read More
One of the easiest, if not the easiest, ways of... Read More
Yesterday I was sitting on a train going into London... Read More
The trade show floor is full of different types of... Read More
If you're a business owner, you probably spend quite a... Read More
Owning a small business isn't easy, especially if you are... Read More
Research shows that the gay and lesbian market is worth... Read More
The Marketing Plan section of the business plan demonstrates how... Read More
A successful marketing plan doesn't have to include an athletic... Read More
Do you own a business and need ideas on how... Read More
Why does your business need to be in the Search... Read More
Lost & Found for the 21st CenturyHere in the 21st... Read More
Most small business owners want to generate huge profits, with... Read More
Benefits, that's what!Whether you're selling in print or in person,... Read More
People attend trade shows because they are in a specific... Read More
Used the right way and with the right audience, postcards... Read More
The customer is king/queen. We have all heard this mantra.... Read More
Trade show booths can act as an excellent source for... Read More
Popular TV Series Provides a Powerful Marketing LessonSmall Business owners... Read More
How do you personally define success? High income? Substantial net... Read More
Every business person who has any kind of product or... Read More
Clichés. We've all heard them...and hear some of them so... Read More
No, that's not a typo in the title. Resolutions are... Read More
I nearly panicked recently! Well, maybe a slight exaggeration but... Read More
Do you own a business and need ideas on how... Read More
You've heard variations of that saying your entire life. Consider:... Read More
Being in a quandary prevents you from moving forward in... Read More
Which sale is the most important one you will ever... Read More
Some of the ways in which to get your "name... Read More
In direct mail lore, there's a rule stating that you... Read More
Your Web site should be the cornerstone of your client... Read More
..products or services now. They may not revisit your web... Read More
Deciding whether a particular marketing program is profitable to your... Read More
The purpose of business is to create and retain a... Read More
Secret #4 - Get very comfortable asking for paymentOne of... Read More
What is the biggest problem most marketers have? Who knows.... Read More
If you want your business to grow and attract new... Read More
Marketing is a vital aspect of a business' operations. It... Read More
What's a small business owner to do if they have... Read More
Article marketing is the latest buzzword for marketers... Read More
Staying ahead of the marketing curve seems to be a... Read More
You can use great design and copy to get a... Read More
Postcards may be one of the best kept secrets of... Read More
KNOW YOUR AUDIENCEThe Oscars will be handed out soon, and... Read More
Oh come on! FREE is free. Zero, zip, nada, zilch.... Read More
People are known to shop on impulse- buying an item... Read More
If you are operating a business from your home and... Read More
Strategy #1: Change Your Mindset That's right, change your mindset!... Read More
For years now we have been inundated with offers of... Read More
Marketing |