Name the Top Cable Network
When Cable began as Community Antenna Television in 1948, all it did was collect over the air TV signals and send them down a cable.
When Cable networks began, so did Cable advertising. The fledgling new networks sold (or gave away) ads in their programs. Memories are etched in our brain; The Amazing Slicer-Dicer, and "so you don't forget, call before midnight tonight". Eventually local cable systems were given permission to sell ads and cover up selected Ginsu Knife ads on the networks.
Local Cable sales have never been great because the audience is so fragmented they can't sell it for even half what the local TV station can get for crummy time slots.
However, Cable is growing in strength and numbers. Now the broadcast industry is talking seriously about the numbers and amounts of national ad sales for Cable. Viewership for the big national over the air networks continues to shrink as Cable continues to grow. It's not an even contest, yet.
A recent look at the numbers show, are you ready for this? Nickelodeon is the number one Cable network (this is for the total day, not prime time. If you buy Cable ads your commercials will be scattered all day). Other movers on the chart, TNT (Turner Network Television), Cartoon Network (A Turner property) Disney, Lifetime, USA, TBS and Fox News.
Most of the Cable networks in the top 20 allow the local systems to insert commercials, some as cheap as 5 bucks each.
The ratings people now count Cable just like TV. As a comparison, consider a recent 60 Minutes broadcast (CBS - over the air) had a rating of 7.0, while Fox News average rating of 0.6 on any given night (that's point 6). A rating reflects the percentage of TV households viewing a program.
For more about Advertising, get my article "CXab;le Ads 5 Bucks!" send blank eMail to MailTo:CableAdsYP@BigIdeasGroup.com
Local Cable is still a good buy if you can keep it cheap and select the networks. The Cable Guy won't like it, but it can be done.
©2005 BIG Mike McDaniel All Rights Reserved Mike@BIGIdeasGroup.com BIG Mike is a Professional Speaker and Small Business Consultant with over 30 years experience, http://BIGIdeasGroup.com
Subscribe to "BIG Mike's BIG Ideas" Newsletter MailTo:subscribe-956603364@ezinedirector.net
|
|
|
|
|
|
|
Why Market Research Will Help Your Business
Do Crucial Market Research For Free, On Your OwnIs market... Read More
Easy Marketing Methods with Letters, Post Cards, Referrals and Testimonials
Easy Direct Marketing Methods for Insurance AgenciesThis Month: Strategies for... Read More
Grab Your Audience by Focusing on Benefits
Have you ever chosen to pay attention to someone just... Read More
Key Marketing Strategy - You Need To Stay Visible!
If you want to get consistent results from your marketing,... Read More
Resistances To Marketing a Practice-Part 1
If you are a therapist, counselor, or an alternative or... Read More
8 Ways to Fill a Workshop in a Bum Economy
Yes, you can fill a workshop when spending is down... Read More
Using Demographic Data For Your Direct Mail Marketing Campaign
Targeting high potential markets with a direct mail marketing campaign... Read More
Is Most Marketing by Small Businesses KILLING THEM?
I just collected my mail. As usual, more than 80%... Read More
Simplicity In Marketing
In a world that is spinning out of control; with... Read More
Resume Writing Service Marketing
Marketing A Resume BusinessWhen starting a resume business, your marketing... Read More
Budgeting for a Postcard Mailing
If you've never done a postcard mailing, you're probably wondering,... Read More
Meaning and Marketing - The Hurricane
I step outside my back door and look at some... Read More
Off the Shelf Small Business Mapping Software
All small businesses can benefit from inexpensive off the shelf... Read More
Supply And Demand And Marketing
According to Dough McCormick, Chariman and CEO of iVillage, Inc,... Read More
The Marshall Plan -- Or, Customer Aftercare: How To Spend Less & Sell More
My wife likes to shop at the local Safeway. Is... Read More
Starting Small Business Promotional Campaigns
So you're starting a small business. You figured out what... Read More
Why Target the Matures
The "Matures" are the generations that came along between 1909... Read More
Marketing Copy - Brand Identity Guru
Tips on writing great copy for your marketing efforts.It's just... Read More
Creating Customer Value
The purpose of business is to create and retain a... Read More
Marketing For Profit - 6 Critical Traits
Develop These Six Critical Marketing Traits...And Success Will Surely Follow.If... Read More
Meaning and Marketing - The Trigger
In previous articles under "Meaning and Marketing", we have learned... Read More
How to Turn More Referrals Into Paying Clients
60% of all small business owners, sales and solo-professionals claim... Read More
Business Marketing Strategies
For many small business managers, finding the time and commitment... Read More
Notable News - Its Not About You!
You enjoy what you do. In fact, you love your... Read More
Sleigh Bells Ring...And Cash Registers, Too
During the holidays, folks everywhere shop many long hours to... Read More
Network Marketing Is Definitely A Relationship Business
Heavily branded websites like amazon.com are household names and carry... Read More
Shine a Spotlight on Your Professional Service Firm
As a life-long dancer, I know a bit about the... Read More
Chamber Of Commerce Meetings
If you run a small business you should be a... Read More
Why Your Sales Copy Should Be Written As If It Will Never Be Read At All!
What is enthusiasm?Well, consulting good ol' Mr. Webster, you could... Read More
Large One?
Here's a proven, and truly easy way to start increasing... Read More
Marketing Mimics Life
Clichés. We've all heard them...and hear some of them so... Read More
Ten Effective Ways to Capture Market
1.Evaluation of Existing Products / Therapies2.Assessment of New Products3.Market assessment... Read More
Why Great Companies Survey: Martian Logic!
If an alien civilization from Mars was planning a friendly... Read More
Getting New Clients - When Only a Few is More Than Enough
Many of the business owners I speak with are looking... Read More
Trade Show Videos Need to be Planned
A few months ago, we attended the recent Austech 2005... Read More
Supply And Demand And Marketing
According to Dough McCormick, Chariman and CEO of iVillage, Inc,... Read More
Large One?
Here's a proven, and truly easy way to start increasing... Read More
Limited Time Only (Shh! Its A Secret)
Under normal circumstances, you'd shout it from the rooftops. After... Read More
The Top 10 Ways to Market your Business or Professional Practice Without Networking
While focused, strategic networking is usually the most efficient way... Read More
Budget Marketing: Managing Your Marketing Money Wisely!
There's a saying that half of all marketing efforts are... Read More
Direct Mail Offers: Eight Steps to Making them Effective
Every direct mail package you drop in the mail should... Read More
Its Not All about the Cleavage! Or is It?
Times are a changin'! More women today work outside the... Read More
To Be Successful Sell to Wants not Needs
My mother used to tell me, tongue in cheek, that... Read More
Get FREE Web Tips From Your Competition
I knew this one would get your attention. How can... Read More
Your 30 Second Commercial
This tip is so simple, that many people we've talked... Read More
Six Essential Principles for Marketing to Women Business Owners
Marketing to women entrepreneurs is not difficult. You just have... Read More
The Top 10 Marketing Tools to Grow Your Business in 2004
Looking to grow your business? Make sure you have these... Read More
Five Cheap Tricks for Promoting Your Business
If you're like me, you're always looking for ways to... Read More
What Can Star Wars Teach You About Creating a Buzz for Your Business?
Many people think marketing is some type of mystery that... Read More
What You Need in Your Marketing Calendar
Marketing calendars are used by many businesses to help keep... Read More
Make Your Marketing Solve a Problem
You may be engaged in a marketing activities that are... Read More
Have You Tried Cause Marketing?
To help promote your small business or professional practice, consider... Read More
Sowing and Growing Your Network
The N-word! We all know the value of networking and... Read More
Why Great Companies Survey: Martian Logic!
If an alien civilization from Mars was planning a friendly... Read More
Where to Find New Customers Using B2B Direct Mail
The challenge in business-to-business direct mail is knowing where to... Read More
The Importance of Business Marketing
Business marketing is one of the most important parts that... Read More
Key Marketing Questions - Planning Your Marketing Campaign
So you started a business. How's it going? Did you... Read More
Loan Officer Marketing ? How Branding Shapes Your Prospects Perceptions
Social scientists have proven that people experience what they come... Read More
Five Most Common Mistaken Beliefs About Joint Venture Marketing
Apart from being the fastest, easiest, and most profitable strategy... Read More
Why Trying to Get the Appointment Can be a Recipe for Dis-Appoinment
Why Trying to "Get the Appointment" Can be a Recipe... Read More
Do I Need an RSS Feed?
RSS has been around for more than 10 years but... Read More
A Forgotten Marketing Tool ? The Postcard
The postcard can be a very powerful marketing tool. Many... Read More
Survival Strategies
1. Do the moneymaking things first.For an entrepreneur, generating income... Read More
Secret of Strategy - Part 2
How to Create Strategies That Work In Today's Markets. Of... Read More
Pre-Cleaning and Updating Addresses in Your Database
When you send a direct mail piece using the Addressed... Read More
Trigger Button Marketing
Sometimes, experiencing bleak sales is a matter of failing to... Read More
Marketing |