Gain the exposure you need to succeed with these ten tips:
1. Present yourself as a specialist and/or an authority in your field. Identify where you excel and use your skills, core competencies, knowledge and experience to become a valuable resource.
2. Be clear on the services you provide, the target markets you serve and the kind of results you can deliver. Create an effective oral introductory message and printed business card that clearly provides this information.
3. Demonstrate confidence. You can say whatever you want, but if your interpersonal skills, communication abilities, and overall body language doesn't project a confident image ? you won't be taken seriously.
4. Genuinely care about others and focus on their problems, not your needs. No one cares about how much you know until they know how much you care.
5. Create Constructive Partnerships and Alliances. Nothing can get you in the door faster then a referral. Build relationships where reciprocal opportunities can be promoted and supported.
6. Be helpful and "go the extra mile" ? While you're building your reputation and expanding your referral base, nothing will get you farther faster then offering a helping hand that over-delivers on expectations.
7. Be a resource to others ? Let people know they can use you as a source for related information and services.
8. It's not what you say ? it's what you do. Someone once said, "I can't hear what you're saying. Your actions are talking too loud!"
9. Be memorable ?What's unique about you? Capitalize on your strengths, keep in touch, and build relationships.
10. Learn to ask for what you need with positive expectancy. Want referrals? Need insights? Looking for introductions? If you don't ask, you won't get. Put it out there in a confident, positive, caring, direct way and you shall receive.
Jeannette Kraar the Breakthrough Career Coach is a highly- acclaimed Trainer, Speaker and Consultant. Jeannette is the author of BREAKTHROUGH, The Hate My Job, Need A Life, Can't Get No Satisfaction SOLUTION. Learn more about the book at http://www.breakthroughcareersolutions.com. You are also welcome to email Jeannette at pmi@manageyoursuccess.com or visit her on-line at http://www.manageyoursuccess.com
With promotional items there are standards: t-shirts, mugs, note cubes,... Read More
"Get your positioning and your programs implemented properly, and the... Read More
Unless you've been in a dimly lit cavern for the... Read More
One of the things that makes the Internet fun is... Read More
As you have probably experienced there is a lot of... Read More
With the increased challenges that all companies are faced with,... Read More
Pop quiz! If you have to say goodbye to your... Read More
Are postcards better for building awareness or for selling?In my... Read More
A well-designed chart can be one of the most persuasive... Read More
Every day I talk with professional service providers who do... Read More
A brochure can be a great promotional tool, whether it... Read More
Want a simple, low-cost way to boost your sales? Just... Read More
A consultant new in the city asked me how I... Read More
None of us have enough time in the day to... Read More
I am a great believer in the keeping to the... Read More
One of the most effective ways to market your products/services... Read More
Customizing booklets can be done by industry or by company."110... Read More
It is well known that Thomas Edison was an inventor,... Read More
So many of you have been telling us that you're... Read More
The idea that good design can improve how people perceive... Read More
When it comes time to print your brand identity materials,... Read More
Why would you use an email or online survey when... Read More
The small business marketing strategy you can't afford to miss... Read More
Everything you will ever need to know about internet marketing... Read More
A funnel is a good way to think of the... Read More
What's in a name?Think of your business name as an... Read More
You've probably heard the slogan, "You never get a second... Read More
Customer endorsements are an inexpensive and easy sales tool, particularly... Read More
Have you ever chosen to pay attention to someone just... Read More
Parents are always looking for free and easy ways to... Read More
Bridging the Chasm from Lead to Loyal Customer: A Step... Read More
Perhaps, with apologies to Dale Carnegie, we should call this... Read More
If you want to uncover a little secret about how... Read More
A great way to gain more local sales is to... Read More
Marketing is both an art and a science. Anyone who... Read More
Today's business environment has changed dramatically over the past 10... Read More
How many times have you heard the same sound bites... Read More
Two years ago I started my small Virtual Assistant business... Read More
Is your mind muddy on marketing? Do you wake up... Read More
How do you personally define success? High income? Substantial net... Read More
It used to be you that if you had a... Read More
First, some background on today's topic. I've had a terrible... Read More
Everything you've ever learned about marketing and advertising is WRONG.... Read More
If your members, parents or donors wear clothes, watch t.v.... Read More
Listing names of Big Mail Requestors, and sending out packages... Read More
THE EXILER (your search for true brand attributes ends here!)With... Read More
The trick to a good promotion is to attach your... Read More
It's 1954. Yes, Mrs. Patricia Smith has been a good... Read More
Traditional marketing and advertising assumes that all of your customers... Read More
Do you have Communication breakdown?How are you communicating with your... Read More
You've had one thousand of the finest, most eye-catching business... Read More
I opened the registered letter and was shocked. My best... Read More
Simply put the marketing people and the sales people depend... Read More
Can we actually learn a marketing lesson from reality TV?... Read More
If you're reading this article, chances are that you, like... Read More
And not only your logo, but also your website, your... Read More
Some people use the words "client" and "customer" interchangeably or... Read More
Does your Web site talk about your company? Yes, I... Read More
Market research is a critical component of any marketing strategy.... Read More
Measuring the benefit of your product or service means putting... Read More
How to sell more and sell quickly online for your... Read More
Pricing is one of the four major components of marketing.... Read More
Heavily branded websites like amazon.com are household names and carry... Read More
"How to Earn the Right..."Marketing your professional services is a... Read More
A brochure can be a wonderful promotional tool for a... Read More
If yours is a small business and you have big... Read More
Marketing |