Trade Show Promotions That Are Memorable

If you have been to expos and trade shows as an attendee like me you would be familiar with the exciting prospect of carrying home a heavy plastic bag of trade show promotions, the end result though is usually the trade show promotions end up down the back of the couch, on the floor or in the bottom dusty drawer of your desk, hopefully reading this article on tradeshow promotions, your gift to clients and prospects will not share the same fate.

Your tradeshow promotions will need to be carefully chosen to both compete with your competitors and retain the attention of the reciever after the event. Remember you will have competitors whose tradeshow promotional items will outshine and outprice yours, but yours must last longer and be utilitarian.

Every unimaginative booth holder, and statistically this is about 70% of them offer the most unexciting trade show promotions to prospects, usually a pen or a keyring with thier imprinted contact details on it.

It needn't cost you more to be creative with your choice of tradeshow promotions, if most of your competitors are giving pens then you should make your tradeshow promotional items a pen holder with imprinted contact details on it, your prospect will load his pens in it at his work desk or home study desk and your giveaway will be imprinted on his mind nearly every day.

Think outside the square, your trade show promotional products should be a surprise to the customer, a pleasant surprise is memorable, another pen goes straight in the bag with the other nine, your trade show promotional products should be hidden from sight, so as the giving of it should be an event and the prospect should have no forewarning of it and spoil the surprise of it's novelty.

Rob Lear from http://www.exhibittradeshowboothdisplay.com is an online business owner and seo expert.

---

Costly Web Copy Pitfalls

One secret to a site that sells: Look at your... Read More

Joint Venture Marketing: What and Why

What is a Joint Venture? A joint venture is an... Read More

The Importance of a Marketing Plan

There aren't many things in life that you would get... Read More

3 High-Impact Fixes For Your Marketing Woes

How many times has your competitor gotten one over on... Read More

CRM System: Give Meaning to Your Data

A customer relationship system (CRM) system uses technologically-driven strategies to... Read More

How Nearly Going Broke Taught Me The Value Of Niche Marketing

If you want to learn how effective Niche Marketing can... Read More

Low-Cost Marketing With Postcards

Here's a simple way you can generate lots of sales... Read More

4 Steps to Successful Offline Drawings

There are many different ways to market offline, each important... Read More

Improving Lead Generating and Conversation Rates: Think Like a Farmer

John's a freelance photographer in Ohio who called to tell... Read More

Marketing is More Than a Token Process

"Necessity is the mother of invention!" The first time I... Read More

Clever Headlines Usually Flop! Are You Being Too Clever For Your Own Good?

Copywriters that try to be clever, humorous, abstract, or use... Read More

Tie-In With Others To Maximize Your Business Leverage

One of the most rewarding, inexpensive, under-used, and effective methods... Read More

The Money Making Secret of The Toll Booth Position

I'm a marketing consultant and at one of my client-companies,... Read More

Beyond the Booth

With the advent of spring, trade shows begin to blossom.... Read More

Marketing Hesitation Costs Dearly

Timing is everything. Hate to be late? The early bird... Read More

People Pleasing Postcards

Why are more businesses turning to full-color postcards as a... Read More

3 Simple Selling Tactics

The following 3 simple selling tactics produce sales by responding... Read More

Everybody Loves Raymond....You Should Too!

Popular TV Series Provides a Powerful Marketing LessonSmall Business owners... Read More

Effective List Management Can Save You Big

Let's talk about how to keep your postage costs down.So... Read More

Slogans: Creating and Using Them In Life, Career and Business

Information is coming at us from all directions nowadays. This... Read More

Joint Venture: 50 Power Secrets Of Joint Venture Marketing, Exposed

What is a Joint Venture?A joint venture is an agreement... Read More

A Pass / Fail Test for Any New Market

If you are considering entering a new target market, with... Read More

20 Power Marketing Tips

Use these powerful yet simple tips from the national best-seller,... Read More

Michael Jackson, Classic Marketing Blunders And Your Wallet!

You couldn't help but be captivated by the unbelievably cute... Read More

20 Tricks to Help Get That Envelope Opened

When your envelopes aren't opened, you can't make money! Beforeyou... Read More

CD ROM Business Cards - Offline Marketing For Online Promotion

It's a great concept, - and it has a 'cool... Read More

Using Alternative Media to Generate More Customers

Last week I received a very nice thank you gift... Read More

How to Measure the Benefit Your Product or Service Offers

Measuring the benefit of your product or service means putting... Read More

Ten Deadly Proposal Preparation Pitfalls

Let's face it, the name "proposal" is a great misnomer,... Read More

10 steps to promote your business

1) Word of mouth is the most cost-effective, powerful form... Read More

Make More Sells With Colors

How Colors Effect Our Emotions?One of the most interesting things... Read More

Strategic Marketing and Tactical Marketing Know The Differences And Profit

Most people mistakenly assume that when you talk about marketing,... Read More

How Can I Break Into Cliques?

Have you ever gone to a networking function and seen... Read More