The Most Important Marketing Principles of All Time

As you have probably experienced there is a lot of hype in the business and marketing world. New concepts, revolutionary methods and the like land in our in boxes every day. But I'm going to confirm something you probably already know - the fundamentals of marketing haven't changed for decades. Here's my summary of the marketing principles that have stood the test of time.

1. Know your customer. Know their wants and desires.

2. Offer the customer more benefits from your product or service than they would get by keeping their wallet closed, or shopping with the competition.

3. Have a unique selling proposition for your business. For example Federal Express Couriers 'Absolutely, positively overnight'.

4. Always have your marketing communicate WIIFM (What's in your product/service for me the customer).

5. Give your customers both emotional and rational reasons to buy from you.

6. Thank your customers for their business.

7. The customer is always right. In their mind they are. You better deal with this effectively because it will gain or lose business for you.

8. Loyal customers are a businesses greatest asset.

9. Customers are looking to reduce risk when they buy. The least risky option is generally the one they will take, even if this means no purchase at all.

10. The latest, hottest thing in marketing is unlikely to be all it's cracked up to be!!

So there's my 10, what do you think?

Online Marketing Services

Get a customized and guaranteed online marketing strategy for your business. Your first consultation is 100% free but I can only do a few of these each month so claim yours now!

---

Top 3 Reasons Why Your Headlines Fail

Many professional copywriters estimate that the headline contributes to 80%... Read More

Why Your Business Need a Website

Web Presence gives your business a distince edge over your... Read More

Effective Marketing

For any business to be successful whether on or offline... Read More

The Anatomy of Hype

On a copywriting board I frequent, someone expressed bafflement that... Read More

How to Create a Countdown Marketing Calendar

Just like there are reverse dictionaries, there is a reason... Read More

Marketing is More Important Than Expertise

Being a master of your craft, skill, or talent doesn't... Read More

More Marketing Dope

Direct marketing can make you very successful, but you've got... Read More

How to Avoid Giving Away Free Consulting

After spending 30 minutes in a coffee shop with a... Read More

Budget Your Branding

It is very important to regularly monitor your advertising activities... Read More

Notable News - Its Not About You!

You enjoy what you do. In fact, you love your... Read More

The Power of a Survey

How many times have you been asked to participate in... Read More

How To Create A Complete Referral Marketing System

These steps are taken from the Referral Flood Marketing Program.... Read More

Small Business Marketing Tip - Focus on a Niche or Target Market

I think selling and marketing today often feels a bit... Read More

Creating Your Own Lead Capture Pages

Having a downline can be golden. A downline is a... Read More

The Value of a Good Sales Letter!

Regardless of how many forms of promotional material you create,... Read More

Getting Ideas for Your Postcards

If you're going to do postcard marketing on an ongoing... Read More

Marketing Strategies to Put Yourself Out of Business

Want to learn how to lose a billion dollars?Just follow... Read More

25 Ways To Make Your Next Direct Mail Campaign Work

This list contains 25 powerful strategies to improve your direct... Read More

Direct Mail Personalization

A colleague who does work for a nonprofit organization contacted... Read More

Specialized Mailing Lists Make All the Difference

If there is one thing I can't say enough it... Read More

Whats Your Marketing Weak Link?

Your marketing weak link could be undermining the rest of... Read More

Beware: Marketing Sinkholes Ahead!

Life provides your business with enough opportunities for failure. Don't... Read More

Top Ten Blunders Exhibitors Make in Expos/Tradeshows

Triple your response from expos by avoiding the top ten... Read More

11 Powerful Marketing Tips

Each of these 11 marketing tips is based on a... Read More

Real Estate Investing - Writing Killer Postcards to Attract Motivated Sellers!

So many of you have been telling us that you're... Read More

CRM System: Give Meaning to Your Data

A customer relationship system (CRM) system uses technologically-driven strategies to... Read More

Perceived Value Is In The Eye Of The Beholder

Q: My partner and I are having a hard time... Read More

Freebie Seekers? Turn Them Into Clients and Referrers - or Turn them Far, Far Away

Many service business owners these days are "giving away" their... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make... Read More

Marketing 101: The Power of Marketing

When you hear the word "marketing" what comes to mind?... Read More

Natural Marketing for Full Business Success

Is your mind muddy on marketing? Do you wake up... Read More

Is Your Marketing Working...

That is the question, you should be asking yourself. Many... Read More

Referrals - How to Get Them

Referrals are an extension of Networking. If people like you... Read More