What is the biggest problem most marketers have? Who knows. We don't, and they certainly don't either. That is exactly the problem. Most marketers don't know whether or not their campaigns are working because they don't know how to track the results.
I can't count the number of people I know who create a marketing campaign and spend hundreds or thousands of dollars implementing it, then don't even bother to track the results. How will you ever know if, when, and why your marketing is successful, or unsuccessful, if you don't see hard data on your results?
With online marketing, it's easy to find out where and when your marketing dollars are being wasted. Using online tracking you can:
Online tracking can tell you all this and more. Whatever online marketing you use, from banners to pop-unders, ebooks to articles, make sure you know what works and what doesn't. Use online tracking and save yourself money, time and energy.
About The Author
Karen Fegarty karen@ezTrackZ.com is the CEO of MailWorkZ/ezTrackZ, an e-marketing technology company focused on developing and marketing leading email marketing and tracking tools. TRACK YOUR RESULTS in a variety situations with ezTrackZ. Don't waste money on ineffective marketing. Visit http://www.eztrackz.com. Reach Karen at karen@mailworkz.com or 902.835.5009.
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