This tip is so simple, that many people we've talked with never bother using it, but it is highly effective. Prepare a 30 second verbal commercial about what your business offers. This should be 50 words or less, and practice saying it until it becomes second nature. End it with phrases such as "I'd love to have you as a client" or "I'd like to do business with you".
For example, my 30 second commercial goes like this: "Hi, my name is Sue DeFiore and I'm a lease purchase consultant. I can help sellers move their property in 30 days or less, and help buyers get into a home today that they can buy tomorrow. I'd love to help you with your real estate problem."
Although this appears to be a very simplistic approach, your commercial gives the individual you're talking with a sense of the confidence you feel about providing your service to him or her.
Copyright DeFiore Enterprises 2000
Interested in having your own successful, home based creative real estate investing business? Chuck and Sue have been helping folks start successful home based businesses for over 19 years, and we can help you too! To see how, visit http://www.homebusinesssolutions.com for the latest FREE tips and tricks, educational products and coaching in creative real estate investing and home based businesses. No time to visit the site? Subscribe to our "how to" Home Business Solutions Digest, it's like having your own personal coach: mailto:subscribeHBS@homebusinesssolutions.com A>
|
|
|
|
|
|
|
|
|
|
|


Are your products or services geared towards only one target... Read More
Direct Marketing works!Why? It works because it's personal. It carries... Read More
Businesses and other organizations use focus groups to research consumer... Read More
Business owners often find it difficult to know whether their... Read More
Trade show booths can act as an excellent source for... Read More
When your prospects see your marketing materials, your brochure, your... Read More
Many people have asked me what was the secret to... Read More
More and more companies seem to be looking for new... Read More
This past weekend I received a disturbing message from a... Read More
Starting a business, whether it's retail products or services, must... Read More
If you're reading this article, chances are that you, like... Read More
How many Hispanic people live in the US currently. Well... Read More
Being inconsistent when it comes to marketing your business can... Read More
If you really want to pull more profits from your... Read More
The Driver of All Marketing EffortsYou need to determine what... Read More
The difference between a successful business and one that just... Read More
Although they are inexpensive and product fast results, online surveys... Read More
The famous P.T Barnum once said, "Without promotion, something terrible... Read More
What is the single biggest fear of teenagers, business owners... Read More
1) Know the company and their culture. Are they trendy... Read More
Alright you've got yourself a nice website with a great... Read More
Marketing planning must be really difficult and complex, otherwise why... Read More
RSS has been around for more than 10 years but... Read More
Before you create your postcard, do a little planning. Ask... Read More
What's a small business owner to do if they have... Read More
The good news is that there are thousands of people... Read More
One of the keys to creating a successful business is... Read More
Thank-you letters are one of the most important letters that... Read More
If anyone was to ask me what my greatest strength... Read More
For most of the small business owners I work with,... Read More
Are there really ways you can get valuable marketing exposure... Read More
A successful marketing plan doesn't have to include an athletic... Read More
Okay. Raise your hand if you think brand management is... Read More


Recently, I've received a few e-mails from people asking me... Read More
What would you do with 500, 1000 or more additional... Read More
To prevent the risks of a promotion campaign for our... Read More
As a life-long dancer, I know a bit about the... Read More
How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing... Read More
What if you've done a variety of marketing activities over... Read More
Same old same old just doesn't sell anymore. To... Read More
Part 1 of this series described five critical components for... Read More
Is your business growing, or are you on a plateau... Read More
Toby is one of our two family pets (both cats).... Read More
Businesses and other organizations use focus groups to research consumer... Read More
If you don't get this right, you can just forget... Read More
You want to be more flexible? You have to stretch... Read More
A white paper on how companies should analyse customer data... Read More
Recent studies concerning the "new world of women" have been... Read More
In business we have a number of ways or tools... Read More
Successful direct mail packages contain three things: an attractive offer,... Read More
When it comes time to print your brand identity materials,... Read More
Jay Conrad Levinson coined the term guerrilla marketing, which I... Read More
If you've been in the copywriting realm for very long... Read More
Each and every day those of us on the Internet... Read More
You can have the best little business ever with wonderful... Read More
Time is a concern for all of us. We only... Read More
I'd like to introduce you to someone. I don't actually... Read More
RSS has been around for more than 10 years but... Read More
"Advertising doesn't work." I hear it from my clients all... Read More
Heavily branded websites like amazon.com are household names and carry... Read More
The Mail Order business is not a business of itself,... Read More
The most crucial aspect of having a high response rate... Read More
Marketing expert and author, Geoffrey Moore, has a useful fill-in-the-blank... Read More
If yours is a small business and you have big... Read More
Marketing is a vital aspect of a business' operations. It... Read More
There are many different ways to market offline, each important... Read More
Marketing |