Money Making Real Estate Marketing Ideas

Real estate marketing is a lot simpler than most Realtors make it out to be. Some equate expensive products and services with quality.

However, effective real estate marketing does not have to be expensive, complicated, or sophisticated. Sometimes, plain, simple, direct and to the point makes lasting impressions that result in increased business opportunities and more income.

One of the most effective real estate marketing ideas involves Expired Listings. If you're newly licensed, new to a community or simply looking for a way to increase your business you should aggressively pursue them.

Expired Listings are plentiful and always easy to find. All you have to do is look at your daily MLS updates.

If you make them a staple of your real estate marketing efforts by pursuing them consistently you should be able to develop a steady stream of prospects and a solid income within 3 - 6 months, depending on your local market conditions.

Still, getting them is easier said than done. However, a good real estate listing system can help set you apart from other Realtors in a relatively short period of time.

Visit http://www.farmingexpiredlistings.com if you need one.

Below are some additional real estate marketing ideas.

1. Bumper stickers. Are you advertising yourself via bumper stickers, yet? If not you're missing out on a simple, cost effective marketing strategy.

So, here's the deal. It's very simple. Have some bumper stickers printed with your web site address and other business information on it.

Ask your church, sorority, fraternity and/or other groups you belong to to support you by placing them on their cars. Many will be happy to help out, especially since it won't cost them anything to be supportive.

Also, make enough for family, friends and clients who are happy with your services and willing to share how great they think you are.

2. T - Shirts & Jackets. Real estate marketing via T - shirts and jackets is not a new or novel idea, but how many Realtors do you see advertising via this medium. Did you say "none?" That's what I thought.

So, have some t-shirts and jackets made with your web site address and other business information on them. You, your family and friends can wear them almost anywhere. Market your business year round for a one time cost. When it's too cold for t-shirts wear the jacket.

3. Baseball Caps. Here's another great way to get a lot of free advertising.

Have some baseball caps made with your web site address and other real estate business information on them. Heck, you might as well spend a few more bucks and outfit your child's baseball team with them. It makes for great publicity and is also a nice thing to do for kids!

Ask the parents for "quid pro quo" by asking them to place your bumper stickers on their cars.

4. Envelopes, Stationary & Business Cards. These are the mainstay of any real estate marketing campaign, and a must for your marketing campaigns.

Make sure your web site address and other business information is printed on all of your stationary, envelopes and business cards. Leave a few wherever you go. Give them out like candy, as they are doing nobody any good in your pockets.

5. Magnetic Signs. Automobile signs are the "meat and potatoes" of real estate marketing of most serious agents. If you don't already have some get some. No,not the generic ones that your Broker has laying around, but signs with your name, web site address and other business information on them.

Place them on your car doors or roof. Take them off and reattach them in different spots from time to time to avoid fading your paint job.

6. Flyers. Print flyers with your web site address and other business information on them. Keep some with you at all times and hang on bulletin boards or simply lying around to be picked up. It's a great, inexpensive real estate marketing idea that reaches a lot of people fast.

Print out a few hundred at a time and pay your kids to place them on car windshields in grocery store and shopping center parking lots on Saturday mornings.

7. Articles. Another real estate marketing idea is to write articles. Writing articles is a great way to demonstrate your expertise as a real estate professional while plugging your real estate business. It's also an inexpensive way to increase your website ranking.

These real estate marketing ideas, anchored by a good real estate marketing listing system, can help supercharge your business and help you achieve the success you deserve.

So, the sooner you adopt these strategies the sooner you'll be able begin reaping the benefits of them.

Copyright © 2005, Lanard Perry

Lanard Perry is the author of "Farming Expired Listings - A Guide To Your Personal Success." Get a FREE Sample Chapter at http://www.farmingexpiredlistings.com

---

How to Handle Jargon at Your Web Site - and Why

If you sell a technical product or service, you probably... Read More

If You Can?t Answer This Question Your Business is Doomed!

How do you answer the seemingly easy question, "What do... Read More

Top 7 Tips for New Businesses

The marketing decisions you make for your new business are... Read More

Specialized Mailing Lists Make All the Difference

If there is one thing I can't say enough it... Read More

Produce More Sales from your Email Promotions - Part 2

Do sales come from your ezine regularly? How many well-written... Read More

Postcard Marketing Done Right

Say it with a post card. A well designed, colorful,... Read More

Uncover Your Hidden Markets

Want a simple, low-cost way to boost your sales? Just... Read More

Nine Advance Networking Skills for Seasoned Networkers

A seasoned networker knows the real meaning of networking --... Read More

Direct Mail Personalization

A colleague who does work for a nonprofit organization contacted... Read More

Tradeshow Booth Cures - Ancient Cures for Modern Day Problems

At first glance, nothing seems more chaotic than a trade... Read More

Network Your Way to Success- 12 Tips to Jumpstart Your Business

Lots of people network but few reap the rewards of... Read More

Quiz: Where is Your Marketing Message?

Wondering if your marketing message is dancing in the spotlight... Read More

How to Pick a Winning Business Name

What's in a name?Think of your business name as an... Read More

Tipical Mistakes in Marketing

To prevent the risks of a promotion campaign for our... Read More

Beware: Marketing Sinkholes Ahead!

Life provides your business with enough opportunities for failure. Don't... Read More

Using Flyers In Your Business

If you are not using flyers in your business you... Read More

Discount Promotional Items ? How to Save Money

It takes money to make money is an adage we... Read More

How Prince Connects With His Target Market!

While Internet legend (and young pup) Frank Kern would have... Read More

5 Great Ways to Reach Your Target Market

There are many ways to reach out and find the... Read More

Peddling Your Own Wagon Through Local Exposure

In my e-book "Articles That Sell", I've shared the secret... Read More

Standing Above The Crowd

In today's highly competitive business environment it is critical to... Read More

Promotional Freebies

What's a promotional freebie? A promotional freebie is something you... Read More

Ten Effective Ways to Capture Market

1.Evaluation of Existing Products / Therapies2.Assessment of New Products3.Market assessment... Read More

How To Get Business With Your Business Card?

So, you have a business card? And you have given... Read More

Whats In It For Me?

Sometimes, one of the most difficult things to teach beginning... Read More

The Advantage and Consequences of New Economy Marketing

Some of the research that has been done today gives... Read More

Promotions for Mobile Detailers

Mobile businesses are quite unique in the way they must... Read More

Blowing Your Own Horn

Opportunity Assistance Business Resource Center At first you must think... Read More

10 Essential Criteria For Choosing Your Target Market

A specific group of people you will focus on selling... Read More

Creative Online Marketing For Salespeople and Business Professionals

New to a sales career? Want to market yourself but... Read More

How to Use Business Cards to Network and Market Your Business

You've had one thousand of the finest, most eye-catching business... Read More

Guerilla Marketing Lesson 2: Why Do People Call Me?

Before we begin, I want you to think about how... Read More

Networking Basics Turn Yourself Into A Profit Making Giant

I would like to introduce you to one of my... Read More