Send Postcards To Save Money and Cut Through E-mail Clutter

Use your computer to send personalized color postcards in quantities of 1 to 1,000.

Print on demand postcards are here. You can quickly, easily, and economically use your computer to prepare and address color postcards that will arrive in your prospect's morning mail!

Postal mail is growing in importance as the volume of e-mail steadily increases. A four-color postcard in the morning mail will attract far more attention than the same message sent via e-mail.

What you can do

Here are some of the ways you can profit from this new technology:

  • Networking follow-up. Quickly follow-up with prospects you meet at B.N.I. or Chamber of Commerce events, reminding them to visit your web site.

  • Thank You's. Express your thanks to new clients and those who provide referrals and testimonials.

  • Turn postal addresses into e-mail addresses. Give previous customers a reason to joint your e-mail newsletter list.

  • New prospects. Profile your best customers and use a list broker to locate the names and addresses of others like them.

  • Promotions. Invite clients and prospects to teleclasses and special events.

  • New Content. Let clients and prospects know when you post new web content.

  • Greeting cards. Use postcards to keep in touch at anniversaries and holidays.

Building your e-mail list

Use print on demand postcards to build your e-mail newsletter distribution list. Start by creating an information incentive-like a tip sheet or buying guide. Your incentive can be a special issue of your newsletter, an elaboration on a previous topic, or an audio that can be downloaded from your website.

For "hands off" delivery of incentives, use autoresponders to notify recipients where they can download your incentive.

Steps to success

Creating and mailing print on demand postcards from your computer involves three simple steps. The following shows how easily you can create a relationship with a new contact or reactivate previous clients.

  • Choose the four-color artwork for the "billboard side" of your postcard. You can choose from thousands of four-color illustrations and photos. You can also create and upload your own online portfolio of custom postcard artwork.

  • Prepare your message. Enter the desired text in an online form. Preview your work as you go.

  • Address your postcard. Enter the name and address of your recent networking contact or previous client into the online database. You can also import lists from a many types of databases and contact manager software programs. Select the name, or names, you want to receive postcards, and send.

    How is your card delivered?

    Your postcard will be printed and mailed First Class from a centralized printing location the next business day.

    Advantages and options

    • No minimum quantities and no inventory. No up front investment is needed, no supplies to run out of. Postcards are printed as needed. Send 1 or 1,000. The more you send, the lower the printing and addressing costs.

    • Quality. Postcards are printed in color on a quality glossary cover stock. Both sides are laminated to resist wear.

    • Flexibility. Choose either 4 by 6 inch or 6 by 9 inch postcards. You can add the recipient's first name to each card.

    • Efficient. No need to prepare and apply address labels or hand-address individual postcards. No trips to the Post Office for stamps. No last minute trips to the mailbox in the rain.

    About The Author

    Print on demand postcards are the ideal way to build your e-mail newsletter mailing list. They're just one of the ways Roger C. Parker can help you use technology to promote your expertise. To learn more about promoting your expertise, visit www.onepagenewsletters.com.

    In The News:

    • pen paper and inkwell


    cat break through


    The Art Of Writing Classified Ads

    The writing of good classified ads truly is an art... Read More

    Trigger Button Marketing

    Sometimes, experiencing bleak sales is a matter of failing to... Read More

    Go Guerrilla

    Jay Conrad Levinson coined the term guerrilla marketing, which I... Read More

    A Common - Yet Easily Avoidable - Marketing Mistake

    December is a month in which many organizations make plans... Read More

    First to Market Theory

    AGE OLD QUESTIONBusiness scholars throughout the planet keep asking the... Read More

    How to Start a Big Mail Service

    A BIG MAIL SHOULD CONTAIN:At least three to four Mail... Read More

    Quick and Instant Marketing Soup

    Everything happens Quickly and Instantly on the Internet. In the... Read More

    Mail Can Make You Money

    Are you still waiting for business to turn around before... Read More

    19 Ways To Attract Higher Paying Clients

    Some people have little difficulty attracting and maintaining clients who... Read More

    Using a Marketing Calendar Template

    Owning a small business isn't easy, especially if you are... Read More

    Eight No Cost Ways to Market Your Business

    Are you trying to promote your business with a tiny... Read More

    Consider Consumer Psychology

    In your marketing efforts, be they on or offline, it's... Read More

    Business Promotional Items ? How to Stimulate Word of Mouth Advertising

    If the promotional items you give out end up in... Read More

    How To Start A Mail Order Business

    The Mail Order business is not a business of itself,... Read More

    Its Not All about the Cleavage! Or is It?

    Times are a changin'! More women today work outside the... Read More

    How To Use Humor Successfully In Your Business Communications

    For generations people have been saying that laughter is good... Read More

    Why You Buy

    Behavioral economics is a new science that sheds light on... Read More

    Marketing the Government for Profit

    Steps and tips on marketing your business to the government.Fact:... Read More

    Beyond Fear And Greed: Emotions That Sell

    Fear and Greed. The stock-in-trade of sales. Appeal to them,... Read More

    Planning Your Postcard Marketing Campaign

    Before you create your postcard, do a little planning. Ask... Read More

    The Value of a Good Sales Letter!

    Regardless of how many forms of promotional material you create,... Read More

    People Pleasing Postcards

    Why are more businesses turning to full-color postcards as a... Read More

    The Top 10 The Top Ten Signs That Your Marketing Message Needs a Facelift

    Is your marketing plan dull, flat, and downright boring? Is... Read More

    Mailing Lists ? Keeping it Simple

    The right direct mailing list targets people who want your... Read More

    Ten Crucial Questions

    Ten Crucial Questions for Your Business Future I'm... Read More

    Free Marketing Tips

    Dumb Excuse #1"I'm not sure I want to invest any... Read More

    Mark Twain?s Great Marketing Idea

    To tell you the truth (and about 53% of this... Read More

    Whats In It For Me?

    Sometimes, one of the most difficult things to teach beginning... Read More

    Tie-In With Others To Maximize Your Business Leverage

    One of the most rewarding, inexpensive, under-used, and effective methods... Read More

    Recipe for Success

    Special event and a special recipe- hand it out on... Read More

    Fundraisers - How to Raise Twice the Money With Half the Sweat

    If your members, parents or donors wear clothes, watch t.v.... Read More

    High Response Marketing With Low-Cost Postcards

    Postcards can drive a huge amount of traffic to your... Read More

    Pay for Performance Pricing Models for Search Engine Optimization

    I do think that it is entirely possible for an... Read More