You probably spend a great deal of your time looking for new customers or clients. However, are you sure your doing enough to hold onto the ones you've got. One of the least costly ways to grow your business is to get customers to come back and buy more of your product or service.
How many customers have you lost this month? I'm sure it's not something you want to think about too much, however it's inevitable that you'll lose customers and clients for a whole range of reasons many of which are out with your control.
I read a survey some years ago that suggested customers leave a business for four basic reasons: 14% leave because they're dissatisfied with the quality of the product or service, 9% leave because of price, 5% leave for other reasons and a whacking great 72% leave because of "supplier indifference".
Too many suppliers give customers the impression that they don't care about repeat business. I've stayed in hotels, dealt with banks and building societies and dealt with suppliers who didn't seem to care whether I came back or not.
We need to continually let our customers know we care about them. We need to keep in touch, write to them, send them information and occasionally 'phone them. When they contact us we need to make sure we sound warm and friendly, pleased to hear from them, efficient and maybe even look and sound like we're fun to do business with. It's not a lot different from our personal relationships. If we don't keep telling the people close to us how much we care and keep writing and 'phoning, then we shouldn't be too surprised if they leave us one day.
Use logic and emotion to keep your customers. Give them the best products and service and give great value for money. However, always remember, your competitors will be doing much the same thing. The difference will be determined by how you communicate with your customers on an emotional level, either face to face, on the 'phone, by letter or email.
I bought a new car from a local dealer a few years ago. I've never heard from them since. A dealer for the same brand of car fifty miles away writes regularly with details of special offers. They send a regular news letter and the occasional very courteous 'phone call. I'm going to change my car soon, guess who'll be getting the sale?
Discover how you can generate more business without having to cold call!
Alan Fairweather is the author of "How to get More Sales without Selling" This book is packed with practical things that you can do to ? get customers to come to you . Click here now http://www.howtogetmoresales.com/Witho ut%20Selling.htm
When a prospect responds to your lead generation sales letter,... Read More
Marketing successfully requires not only insight into how a product... Read More
You couldn't help but be captivated by the unbelievably cute... Read More
An accountant once told me that he never met anyone... Read More
Over the last few years the buzz about CRM (Customer... Read More
There aren't many things in life that you would get... Read More
As you network and meet other business owners, keep this... Read More
Now that you have had a chance to create a... Read More
1. Know your purpose: What do you want your direct... Read More
We live in a world of noise ? not just... Read More
Do you know what the majority of people sell? I... Read More
Special event and a special recipe- hand it out on... Read More
To read the beginning of this special report, you can... Read More
A brochure can be a great promotional tool, whether it... Read More
So you've decided to start publishing an e-newsletter, or you'd... Read More
One of the easiest, if not the easiest, ways of... Read More
60+ hour workweeks, cash flows that constantly keep you up... Read More
If you are operating a business from your home and... Read More
Think you can't afford to hire a copywriter? Think again.... Read More
Times are a changin'! More women today work outside the... Read More
Deciding whether a particular marketing program is profitable to your... Read More
Mobile businesses are quite unique in the way they must... Read More
"I know I need to market my business in order... Read More
Cartoons have gone from celluloid to digital. Movies have gone... Read More
With the Internet opening up the doorway to the global... Read More
Too many business owners believe that marketing their business means... Read More
The N-word! We all know the value of networking and... Read More
What do the following things have in common: brushing your... Read More
Who says scientists can't market? Here are 10 easy marketing... Read More
When you hear the word "marketing" what comes to mind?... Read More
Does your Web site talk about your company? Yes, I... Read More
I would like to introduce you to one of my... Read More
What is a Joint Venture?A joint venture is an agreement... Read More
What would you do with 500, 1000 or more additional... Read More
Many of the business owners I speak with are looking... Read More
Peek a Boo - We See YouDoes your company have... Read More
SMS is good for:? Short lead times and immediacy ?... Read More
Once you have the attention of a business prospect, at... Read More
Websites have replaced the brochure as the "must have" marketing... Read More
Donald Trump's hit reality show, The Apprentice is a godsend... Read More
There are many Web sites I visit every day and... Read More
The term business marketing strategy might sound like it is... Read More
If you don't get this right, you can just forget... Read More
How to Create Strategies That Work In Today's Markets. Of... Read More
excite v. 1 a: to call to activity b: to... Read More
AGE OLD QUESTIONBusiness scholars throughout the planet keep asking the... Read More
"My clients can't afford higher rates."When more than 330 business... Read More
One of the hardest things for you to do as... Read More
In the last issue we looked at 5 reasons why... Read More
Some people use the words "client" and "customer" interchangeably or... Read More
It takes money to make money is an adage we... Read More
How would you like celebrities to endorse your product?Perhaps that... Read More
In direct mail lore, there's a rule stating that you... Read More
Customizing booklets can be done by industry or by company."110... Read More
Are postcards better for building awareness or for selling?In my... Read More
The Mail Order business is not a business of itself,... Read More
Those who believe the web is not a direct response... Read More
What is a Joint Venture? A joint venture is an... Read More
Before you ever get on the telephone, send a marketing... Read More
New Year's is a good time for strategic planning or... Read More
More of the findings of the recent studies in behavioral... Read More
You probably know that February 2nd is Groundhog Day. But... Read More
There are many different ways to market offline, each important... Read More
Postcards are perhaps the least expensive way of reaching a... Read More
The phone rings. Good news... it's a potential client. You... Read More
I do think that it is entirely possible for an... Read More
Marketing |