Promotional Magnets: Promotion that Sticks

Some people are happy with just a business card. For others it's not enough to be glanced at once and packed away. They want to be attached to something that you have to open in order to eat and therefore live.

This association with survival is what promotional magnets offer. Often attached to the refrigerator, that focal point of the modern home, these little promotional items stick, both literally and figuratively.

Promotional magnets also have an uncanny way of attaching themselves to high profile, metal office furniture. Unlike paper promotional items, magnets will simply not be put away. They insist on coating the surface of things, so they are a highly visible method of promotion.

And the thing about promotional magnets is they are useful and practical. Recipients are able to use their remarkable qualities to affix notable paper information to refrigerators and file cabinets. This way your information is the last word on any scribbled note or bill that needs paying.

The paper under your magnet remains there as long as it is current but your magnet stays forever. No-one can afford to throw it away. It's just too useful. Other stuff comes and goes but your promotional magnet is perennial.

Promotional magnets come in many shapes and forms. The most common usage is the business card. Most promotional companies offer a wide range of business card designs and it is often possible to place an order without having to speak to a customer service representative. The process is simple and the directions are clear.

You can peruse a large number of samples and choose whether you want a full color promotional magnet or not. Some promotional magnets come in specific shapes so that a pizzeria can order a magnet shaped like a pizza in bright yellows and reds and an auto dealer can order a vehicle-shaped magnet.

Some companies offer an extensive promotional service that includes mailing out promotional postcards with your magnetic business card attached. The recipient can peel it off, attach it to the refrigerator and thereafter think of you whenever your particular product or service is needed.

Most promotional magnets are 20 to 30 millimeters thick which makes them durable but not too heavy or solid to slip into a purse when necessary.

There are promotional magnets suited for all industries: vehicle shapes for the automotive industry, food item shapes for restaurants and animal shapes for the pet industry.

Any business that relies on having their details out there can use this particularly effective way of promoting their products and services. Promotional magnets even come in the form of calendars or notepads with a pen attached.

Promotional magnets are also effective for long running promotions. They can be your advertisement for that exceptional island getaway for two or that half price special entrée.

Cindy Carrera is a freelance author who's written a number of original articles about promotional gifts and custom promotional products. Her articles offer fresh ideas and creative alternatives for the out-of-the-box marketer.

---

Free or Not Free ? That is the Question

You may be in business for yourself or as a... Read More

The X Factor

So you've invested more time than you ever believed possible... Read More

How to Measure the Benefit Your Product or Service Offers

Measuring the benefit of your product or service means putting... Read More

Build your Trade Show - Virtually

Virtual trade shows are gaining momentum as a way to... Read More

Demographics For the Masses

Information is the lifeblood of the economy. That's especially true... Read More

How to Run a Successful News Release Program

Marketing public relations gives you cost effective ways to reach... Read More

Feature Your Benefits

Sales Copy? eventually every small business owner must consider what... Read More

To All Internet Marketers - How To Get My Business?

More and more people are realizing that the Internet offers... Read More

The Words That Sell

What You Say, Who You Say It To, How you... Read More

Words that Sell

We all know the English language contains hundreds of thousands... Read More

Ten Tips for Creating a Winning Proposal ? Part 1

If you want your business to grow and attract new... Read More

Free Sample Sales Letter: Example of How to Write a Persuasive Business Marketing Letter

Here is an example of a business-to-business sales letter mailed... Read More

Unique Selling Proposition - Your Competitive Advantage!

To capture a larger market share and be viable, sustainable... Read More

Use The Neglected Weapons In Your Marketing Arsenal

Business marketers have a lot of weapons in their arsenals... Read More

The Five Most Common Joint Venture Marketing Mistakes To Avoid

Joint Venture marketing has become a highly popular way for... Read More

Writing A Marketing Strategy

It is my belief that if anyone is to suceed... Read More

Attracting New Business on a Shoestring Budget

In a recent marketing workshop I attended, I discovered that... Read More

Color Part 1: Accuracy

Color is one of the most difficult parts of a... Read More

The Mighty Marketing Brochure

"Brochure" is French, and it comes from brocher, meaning to... Read More

The Name Game

Pop quiz! If you have to say goodbye to your... Read More

A Seven Letter Word That Helped a 3 Month Marketing Newbie to Online Success

Who would have thought that a three month newbie and... Read More

Mortgage Broker Marketing - Sell Problems, Not Solutions

Are your marketing messages to Realtors® guilty of these promises?-... Read More

Ten Effective Ways to Capture Market

1.Evaluation of Existing Products / Therapies2.Assessment of New Products3.Market assessment... Read More

Marketing is More Than Advertising

Marketing is a business process about which much is written,... Read More

Get Personal: Letters vs. Direct Mail

One of the reasons direct mail works is the personal... Read More

First to Market Theory

AGE OLD QUESTIONBusiness scholars throughout the planet keep asking the... Read More

Seven Secrets For Building Customer Loyalty In Your Restaurant

Imagine how much your sales and profits would increase if... Read More

The Secret to Good Writing

Skilful business writing involves getting your message across simply and... Read More

10 Essential Criteria For Choosing Your Target Market

A specific group of people you will focus on selling... Read More

Business Leads

Anyone who runs their own business can tell you how... Read More

Top 10 Ways to Create and Manage Opportunity

Most of us are used to the concepts of risk... Read More

Why Referral Business Is So Valuable

With so much money invested on innefective advertising, it's time... Read More

Trade Show Marketing ? Getting Prepared for the Big Event

With the increase in number of tradeshows being held across... Read More