Marketing Yourself and Your Business to Thriving!

We all watch the commercials on TV. We hear them on the radio. We meet someone at an event or hear them speak and we are hooked. What has happened? Their marketing efforts have made the ordinary sound extraordinary. They have been successful at essentially creating something out of nothing! This is marketing at its best!

How can we, as entrepreneurial women, market ourselves and our businesses most effectively? First we need to clarify what we want to gain as a result of our marketing efforts. Once we have identified those goals, then we can go back and put our plan together which will tell us HOW to market ourselves most effectively.

What we want to gain as a result of our marketing might be:

-To increase the number of potential clients who know about us.

-To increase the number of potential clients who not only have heard of us, but who understand why they need our products. (explain the ways that your products or services will benefit them)

-To increase the number of potential clients to take action and contact us to buy our products or services.

Some entrepreneurs still think it works exactly like that. However, they are mistaken. Yes, we want our prospects to hear about us, know that we have the perfect product or solution for them which will entice them to come to us to buy. But it doesn't necessarily happen so easily today.

The business landscape has changed due to two very specific changes in our current marketplace.

1- The number of competitor entrepreneurs is constantly rising (consumers have more choices in just about every industry) and 2- The abundance of information (due to the internet and similar venues) bombarding people with everything they've always (or even never) wanted to know about tends to be overwhelming and confusing.

Because of these changes, successful businesspeople have to be aware of the newest ways to thrive, not just survive in today's marketplace. To thrive in today's marketplace, no matter your industry, you must make every effort to position yourself and your company to be "top of mind" with as many potential AND current clients as possible. The onus is on you to ensure that when your potential or current client is ready to buy your product or service they think of YOU first. Do you see how that is a different mindset from the "old days" where the focus was on putting a good product or service out there, knowing that you would essentially have clients come to you for them? Today it just doesn't work that way.

Put simply, our potential clients are being bombarded with LOTS of information and offers. In order to secure them as clients, they need YOU to come out as the preferred vendor or the person they will choose to hire or buy from. This happens only after you have "proven" yourself in it for the long haul. With so many choices, the average person needs time to sort through the information and decide who is "for real" and who has the best product or service. It is up to you to market and position yourself as the most credible, trustworthy expert in your industry. The responsibility for keeping your name in front of them until the time they are ready to move forward, remains totally with you as business owner. The latest research shows that the average person will not act on something until they see or hear it a minimum of 7-9 times, even if they need or want it. How can you make sure that you are the one who the client chooses to do business with?

1- Focus on building relationships

This brings us to the next important change to the way successful entrepreneurs market themselves for the purpose of securing business. We need to be focusing on the relationships we are creating with both our current and potential clients to ensure long term success. We have all heard of the importance of CRM or customer relationship marketing, right? This is where we, as business owners, focus on how we interact with each customer in an effort to solidify our long term relationship with them. We know that people do business with people they like. So it behooves us to take the extra step to show that we truly care about our clients by asking them questions about themselves, their families, their businesses. And from that information send birthday and anniversary cards, surprise them by sharing an article pertinent to one of their interests, touch base with them regularly via phone, notes, email, newsletter, and an in-person meeting regularly. Does this take work? You bet! But, the rewards of loyal, repeat clients will be more than worth your effort.

Relationships are forged one opportunity at a time. They can be solidified in person most effectively, but certainly can also be done via notes, emails, and phone calls when your clients are across the continent or around the globe. Get out and meet new people on a regular basis. Get to know them by showing genuine interest in them and ask questions. Then proudly and confidently share with them what you do (your solution). Then follow up with them and thank them for their time. Send them your newsletter each month. Spend time nurturing your relationships.

2- Focus on a niche

DIFFERENTIATING yourself is key in this area! Most business owners think that the more products or services, they offer, the higher their chances of being successful, when actually the opposite is true. Those who specialize in a niche market-- zeroing in on the needs of a certain niche in the marketplace end up being most successful.

The goal is to find your niche (identify a group of people whom share similar characteristics that you would like to serve with your products or services), narrow it down as far as possible and then hit it with all you've got. The narrower your market the broader your chances of success in this hypercompetitive, over-communicated to society. In short, specialization or niche marketing implies superiority. Niche marketing is the wave of the future! The greater the competition, the greater the need for specialists. What will YOUR specialization or niche be? Where are they? Make sure you show up there. What do they read? Be sure to write an article for that publication. Become so entrenched in serving your niche, that you are clearly seen as the expert and thus, the person your prospects trust and do business with.

3- Become an expert!

Consumers (whether businesses or personal) want to minimize any mistakes. So they will trust and eventually do business with those professionals who are seen as the expert in their chosen field. You should make it your main purpose to position yourself and be an expert. You do this by reading, researching and investigating various aspects of your industry. This work will give you the valuable information you need to take your new found expert status to the next level. Once you have enough foundational information related to your product or service, you need to be writing articles, speaking at events attended by your niche, and continually getting your name out there in the marketplace as an expert. Ask yourself, "What free report(s) could I create and make available to my prospects?" "What information related to your product or service are your prospects wondering about?" "What could you research and provide to them that they would appreciate?" Share your industry knowledge and expertise with others. It is probably one of the most successful ways to be seen as an expert and inevitably be the one chosen to do business with.

Can all of this be done overnight? Certainly not. However, taking small steps on a daily basis will get you closer to your marketing yourself to a thriving business full of clients who are all too happy to tell others about you.

You can do it!

If you would like help moving your business to thriving, contact Janice to schedule your complimentary consultation.

Janice Copeland, President and Founder
Unlimited Growth Potential
Contact her for your FREE consultation
703-727-4155
www.UnlimitedGrowthPotential.com
Janice@UnlimitedGrowthPotential.com ©

Janice M. Copeland, author of 15 No-nonsense Success Strategies for Women and myriad self help CDs covering topics pertinent to sales, marketing and entrepreneurial success for women, has over 20 years of combined corporate and entrepreneurial success. Climbing the corporate ladder to a senior level position with responsibility for a team of hundreds taught her many life lessons that she shares readily with her coaching and consulting clients.

She coaches women who are ready for positive change. Women who know there is more to life available to them, but don't know how to claim it.

Check out all of her resources geared toward helping busy women, like you, live a more balanced, stress and guilt-free life sprinkled with success after success at http://www.unlimitedgrowthpotential.com or call her at 703-727-4155 and ask her your toughest questions. She looks forward to helping you live a vibrantly meaningful life! Yes, you can do it! (even with kids, laundry, hubby, a pile of dirty dishes and a dog that slobbers :))

---

Your Elevator Speech ? Have You Updated Yours Recently?

Do you have an elevator speech? Does it get people's... Read More

A Jack Of All Trades Is Often The Master of None

You've heard variations of that saying your entire life. Consider:... Read More

A Quick Guide To Finding Reciprocal Links

Trading reciprocal links is one of the best ways to... Read More

Business In 2010: A New Face of Marketing

The term "internet marketing" was virtually non-existent a short 8... Read More

Consistent Marketing Provides Big Rewards

Being inconsistent when it comes to marketing your business can... Read More

How To Bond With Customers So That They Stay With You Longer

How many of your customers are loyal customers? More importantly... Read More

Six Secrets to Creating Successful Tourism Marketing, Websites, Ads, Tradeshow Booths, & More

If you want to substantially increase your tourism prospects and... Read More

5 Tips to Heat Up Your On-Line Marketing Using Off-Line Tactics

The internet of course brings a huge arena of marketing... Read More

Increase New Customer Traffic to Your Business

One person tells another, who tells another, who tells another... Read More

Two Methods of Marketing Using Joint Ventures

Whether you're a contractor a local merchant with 150 employees,... Read More

The Marketing Funnel: Simple, Effective Marketing Strategy

No matter if you're publishing your first book or producing... Read More

Two Steps to Improving Your Marketing Success

Since the human brain seems to be able to focus... Read More

The Benefits of a Marketing Plan

What is a Marketing Plan? Marketing is to do with... Read More

10 Reasons Why Businesses Fail at Marketing.

1) They don't fully understand it.Perception: Marketing is advertising. Reality:... Read More

How to Write Irresistible Promotional Pieces that Attract More and Better Clients

Whether you're creating a sales letter, a brochure, a newsletter,... Read More

Mortgage Marketing and Advertising ? The Magical Ingredient

Do you offer superior service, consistently close loans on time... Read More

Explode Your Sales With Free & Exclusive Content

Offering free and exclusive content to ezine publishers and webmasters... Read More

Whats In a Business Card?

Over the years as I have attended trade shows, networking... Read More

Marketing Effectively to More Than One Audience

What's a small business owner to do if they have... Read More

What Does Your Business Card Say About You? - Making A Great First Impression!

Interesting article in USA Today that I read this week... Read More

Catalogs are Selling Machines

If you've got a mailbox, you're no doubt aware of... Read More

Listen To What The Marketing Experts Say

But more importantly, watch what they do. If you do... Read More

Spice It Up! Rib Festival Teaches Us About Product Value

The Rib America Festival is a fun filled family event... Read More

Three Alternative Methods On Getting Quality Testimonials with Bonus

Here are three alternatives to increase your testimonial numbers or... Read More

Meaning and Marketing - The Trigger

In previous articles under "Meaning and Marketing", we have learned... Read More

Easy Marketing Methods with Letters, Post Cards, Referrals and Testimonials

Easy Direct Marketing Methods for Insurance AgenciesThis Month: Strategies for... Read More

Work Backward And Make More Sales!

It goes against the grain, especially for those of us... Read More

Blowing Your Own Horn

Opportunity Assistance Business Resource Center At first you must think... Read More

Communication Breakdown - Dont Let It Happen To You

Do you have Communication breakdown?How are you communicating with your... Read More

Judge Rules in Consultant?s Favor with 80-20 Rule

I opened the registered letter and was shocked. My best... Read More

Big Money With Folios

One of the easiest, if not the easiest, ways of... Read More

Marketing Strategy - Shift the Focus

Most of the service providers I've worked for or with... Read More

Make Your Prospects Say Yes!

6 Secrets to Stellar Sales PresentationsEvery sale is won or... Read More