Business In 2010: A New Face of Marketing

The term "internet marketing" was virtually non-existent a short 8 years ago, now it is a growing phenomenon that is raking millions every year. Because of this expanding industry, the internet landscape it changing. Where are the changes going to be? I fully expect a growth in interactive end-user experiences - an online environment catering to the individual preferences of a singular visitor. I also foresee a massive change in the way we market online. A change could include "personalized" advertisements embedded so deeply into the product that the user does not realize it as an ad.

Where is this marketing going? Where will it be in 2010? Here are some ideas:

Personal Ads:

Not "Single white male seeks?.". Advertisements displaying personalized data to the end user. This trend has started with products like Google's AdWords, where visitors are greeted with ads specific to the content on the page. With the free flow of personal information on the internet, it is feasible that in a few years, the advertisements could be as specific as, "Bob, the Buick is over due for an oil change, here are the 3 closest Quick Lubes"

Advertisement Channels:

Cable channels are expanding so quickly it is hard to keep up, soon, we could be surfing over to channel 1430 for the "2010 Chevrolet Series", where we actually sit down and watch a one hour special on Chevy's ? this mode of advertisement would work for a couple of reasons: - It is highly targeted Current television advertising (commercials) often get the MUTE button treatment or we get up to get more popcorn, leaving an unknown number of viewers watching the 30 second ad.

- Accepting market

When viewer tune in specifically for a product, your message effectiveness grows exponentially. For example, if you the viewer are not interested in the "Home Depot Shed Products" advertisement channel, don't watch. For those of you who are interested in home and garden and Do It Yourself, this channel would serve as your personal how-to expert. Home Depot reaches only those interested in their product while maintaining their orange apron image.

Customized Webpages:

On some webpages now, a visitor can change the color and theme of the webpage. This makes for a more enjoyable destination ? leading to more recurring visitors. Once a user has spent the time to build their own portal, they will return and use that as their primary resource of information (think MSN).

Webpages of the future must be able to support a "no two alike" mentality. End users must have the option of customizing their content, color, theme, and functionality.

The changes are on the horizon, prepare your business to capture visitors and give them the "one-on-one" feeling.

Shaun Nestor writes for StormFront Development, a pioneer in web development. Visit their private forum SF:Club (www.thesfclub.com) to learn more. Contact Shaun at: shaunnestor@stormfrontdevelopment.com

---

Easy Marketing Methods with Letters, Post Cards, Referrals and Testimonials

Easy Direct Marketing Methods for Insurance AgenciesThis Month: Strategies for... Read More

Data Map Charting for Mobile Businesses

As we study the demographic regional variations for small service... Read More

The Use of Bar Code SMS in Mobile Marketing, Advertising, CRM

Anybody that frequents shopping malls are familiar with the bar... Read More

How To Conduct Effective Online Surveys

Although they are inexpensive and product fast results, online surveys... Read More

Why You Buy, Part Two

More of the findings of the recent studies in behavioral... Read More

Connecting With Your Clients

Many service professionals tell me that they are uncomfortable with... Read More

Preventive Marketing Offers Small-Mid Sized Business Owners An Ideal Way To Maximize Their Results

As the owner of a creative services boutique - I... Read More

The Most Powerful Marketing Weapon Ever Invented

It was probably first discovered out there in the caves... Read More

Using Purchased Leads

A little advice about using leads that you purchase from... Read More

Why Most Marketing Videos Dont Work

Every now and then I will meet someone who has... Read More

The Magic of Keep-in-Touch Marketing

Yesterday I received a phone call from an acquaintance that... Read More

Keeping Your Mailing List Clean and Efficient

Your mailing list retains its value best if... Read More

Direct Marketing Puts Information In The Buyer?s Hands

Direct marketing is advertising from a manufacturer or front-end supplier... Read More

11 Powerful Marketing Tips

Each of these 11 marketing tips is based on a... Read More

Using Direct Mail

The advantages of using direct mail to promote your home-based... Read More

4 Alternative Ways To Gain Lifetime Customers

You will always have more people that turn down your... Read More

Incestuous Relationship Between Football and Marketing

Thousands eyes were fixed. Hearts were beating hard against the... Read More

Budget Marketing: Managing Your Marketing Money Wisely!

There's a saying that half of all marketing efforts are... Read More

Loyalty Cards ? Tips To Consider Before Committing To One

Loyalty marketing has been around for as long as retailing... Read More

7 Cheap & Easy Ways To Get Prospects

Here are some quick techniques you can put into place... Read More

How to Use Marketing Judo to Beat Big Competitors

If yours is a small business and you have big... Read More

Name the Top Cable Network

When Cable began as Community Antenna Television in 1948, all... Read More

7 Ways to Evaluate Your Marketing Plan

Business owners often find it difficult to know whether their... Read More

Medias Dirty Little Secret

I'm constantly amazed by all of the media reps from... Read More

Seven Secrets For Building Customer Loyalty In Your Restaurant

Imagine how much your sales and profits would increase if... Read More

Tradeshow Booth Cures - Knick-Knack Knockouts

Okay, we were kidding about the smoke, but not about... Read More

Developing the Unique Selling Proposition

The "Unique Selling Proposition" advertising campaign was developed by Reeves... Read More

Guide to a Profitable Marketing Mix

You may have heard the term Marketing Mix used in... Read More

Building Credibility for Your Business

Small companies that rely on business-to-business sales often find it... Read More

Increase Your Profits Through Customer Loyalty

The job of convincing your existing customers to spend higher... Read More

Identifying, Creating and Using Your USP?

What's your USP? Don't know, or worse still, you've never... Read More

Trade Show Events ? Do?s and Don?ts

You can love it or you can hate it but... Read More

Your Marketing ? From The Couch To The Cash Register

When you put time or money into any marketing plan,... Read More