Read Your Markets Mind - 3 Great Market Research Resources

Starting a new online business, developing a new product, launching a new marketing campaign, buying advertising can all depend on how well you are able to research your market.

All business is based on demand.

The formula and 40 techniques for finding demand we list in "The Ultimate Information Entrepreneur's Success Package" at http://www.infoproductcreator.com show that there are many ways to discover and test demand.

One of the leading ways is to look at magazines, journals, and media sources within a given market or on a specific target.

Specifically, what you want to see is evidence that:

1. There are multiple magazine titles focused on your market and/or proposed business idea. If there are no magazines targeting your market, that is a surefire warning sign that you may not have your market segmentation or problem statement correct.

2. You want to see evidence that the magazines targeting your area of interest are healthy. How often do they publish, what do they sell for, how many pages are in the latest issues, how are they supported (what is the subscription price and how much is it to advertise), what is their circulation, how long have they been publishing, has their format and topic been consistent over time?

3. You would like to see an active advertising section that shows evidence of other business owners within your market spending money on advertising, consistently. The presence of recurring advertising is one sign of a healthy market. Look at what they are selling for signs of what products are in demand.

Personally, I make it a habit to visit a large bookstore at least once a week to take note of new magazines, new issues, article patterns and advertising patterns in magazines within my markets.

Another approach is to research these magazines online. Here are a few resources that can help you perform this research online:

1. Publist - free media guide search, they require your contact info first. Good for researching titles, publishers frequency, etc...

http://www.publist.com

2. Magazines.com is a great (and massive) source for finding out rankings of magazines within given subject areas.

http://www.magazines.com

3. MediaFinder is a super online resource, but requires a fairly steep fee - $49/month, which may definitely be worth it for 30 days when you are researching new markets.

http://www.mediafinder.com

Finally, don't discount making it a habit to wander through your favorite large bookstore once a week to take note of magazine titles, health of the magazine (#pages, price of advertising and subscription, how long published, #subscribers, etc...)

Turn Your Knowledge Into High Profit, Hot Selling Infoproducts (Reports, Ebooks, Books, Seminars, Courses, etc...) Discover the Formula For Creating Your Own Infoproducts In This Free 7-part Formula Available Here: http://www.infoproductcreator.com/ebook/

---

Sell Big Ticket Items Now! - 1 Simple Step To Keep Your Fears From Holding YOU Back

First, some background on today's topic. I've had a terrible... Read More

Why Market Research Will Help Your Business

Do Crucial Market Research For Free, On Your OwnIs market... Read More

Are Keywords Destroying the Flow of Your SEO Copy?

With all the shuffling that's been seen in the search... Read More

5 Print Ad Essentials!

Writing an effective print ad, particularly a classified advertisement, requires... Read More

Fair Measures Corporation

A case study in online "thinking outside the box" The... Read More

Ditch Coupons Before Customers Ditch You

Everyone wants to feel like they're getting a good deal.... Read More

Business Cards That do the Business

A business card makes a statement about who you are... Read More

Rising Postal Rates? Don?t Cut Down the Direct Mail

The United States Post Office in the past had some... Read More

How Can I Break Into Cliques?

Have you ever gone to a networking function and seen... Read More

After The Mailing Is Done, What Happens Next?

If you're doing any sort of marketing effort, whether it's... Read More

Marketing Smarter To Earn More

An accountant once told me that he never met anyone... Read More

Marketing Secrets #101- Your Most Important Sale

Which sale is the most important one you will ever... Read More

How Well Do You Know Your Prospects? Find Out With This 10-Point Quiz

It's crucial to know your prospects if you want to... Read More

Has the Internet Killed Off the Direct Mail Baron?

Over the past 30 years, direct mail has been responsible... Read More

Sleigh Bells Ring...And Cash Registers, Too

During the holidays, folks everywhere shop many long hours to... Read More

Meaning and Marketing -- The Links

You know who you are and what you want and... Read More

Writing Business Newsletters: Avoid the ?Me, Me, Me? Mistake

Effective customer newsletters find the right mix of promotional and... Read More

Overview on Qualitative Data Collection Techniques in International Marketing Research

This article is meant to be a brief review and... Read More

The Dare-To-Be-Different In Marketing Checklist

There is a big payoff in being different. When you... Read More

Creative Marketing: Just Your Style

You've enlisted some of the traditional marketing methods to sell... Read More

Beyond the Booth

With the advent of spring, trade shows begin to blossom.... Read More

The Building Blocks to Effective Marketing

The Building Blocks to Successful MarketingIt's More than Sales and... Read More

FREE Means MORE Business

Why give freebies?We have all seen freebies at trade shows... Read More

Unique Selling Proposition - Your Competitive Advantage!

To capture a larger market share and be viable, sustainable... Read More

Why Instant Gratification Marketing Condemns Businesses To Losing 90% Of Their Potential Customers

Most businesses target only people "ready-to-buy". These hot prospects are... Read More

21 Must-Have Web Site Elements

Your Web site should be the cornerstone of your client... Read More

Three Ways to Put Fresh Spins on Old Marketing Concepts

Are you struggling to find a new twist for... Read More

Direct Mail Personalization

A colleague who does work for a nonprofit organization contacted... Read More

Nurture Sales Leads with Direct Mail Marketing

Direct mail is a cost-effective way to make sales and... Read More

Marketing Worksheet

Even the world's best marketing strategy won't work for you... Read More

Connecting With Your Clients

Many service professionals tell me that they are uncomfortable with... Read More

Advertising Your Private Practice: Beware of the Problems-Part 1

One of the biggest mistakes coaches, counselors and other healing... Read More

The Money Making Secret of The Toll Booth Position

I'm a marketing consultant and at one of my client-companies,... Read More