Listen To What The Marketing Experts Say

But more importantly, watch what they do. If you do much online shopping, you're sure to have seen some great, and not so great, sales letters urging you to get that oh-so-fabulous product that will solve all your problems right now.

Some of those letters probably make you want to whip out that credit card from the moment you start reading. Others -- well your card never sees the light of day.

But that's okay. Use it as a lesson for your business. You can learn how to create a good sales letter by studying both the good and the not so good. Next time you're tempted to buy something as a result of a sales letter, don't just purchase the item. Print out a copy of the sales letter and study it.

Identify exactly what it was about the letter that tugged at you to whip out your credit card. And do the same thing with soggy sales letters too. Figure out what it was that made you hesitate to buy.

Mark up the printed version to see where it was strong and really pulled on your wallet. Make a note of the words and phrases that had the most power.

Take those nuggets of wisdom you discovered and apply them to your next sales letter. I guarantee you it will be better than the last one you wrote.

About the Author

Denise O'Berry frequently speaks to professional organizations, is the author of three booklets, and several "how-to" manuals. She writes a weekly small business column, hosts an online small business owners forum and is called upon regularly by publications such as Entrepreneur, Bank Rate Small Business, Florida Trend, Inc., various newspapers, radio and television to provide expert comments on small business issues.

http://www.whatspossible.com
http://www.justforsmallbusiness.com
http://www.deniseoberry.com

In The News:


pen paper and inkwell


cat break through


My Product is Obviously Better ? Why isn?t it Selling?

The movie, "Field of Dreams" opens with a farmer standing... Read More

Are Keywords Destroying the Flow of Your SEO Copy?

With all the shuffling that's been seen in the search... Read More

Use The Neglected Weapons In Your Marketing Arsenal

Business marketers have a lot of weapons in their arsenals... Read More

How Would You Handle This?

We have been talking about choosing groups to participate in... Read More

It Takes Two - How to Cultivate Profitable Alliances

"Cross promoting with other businesses can give you a significant... Read More

Package Your Products for Thunder Thigh Women - Big Butts Too

Wake up women (and you men too). I think we... Read More

Marketing Strategy 101: 10 Marketing Strategies I Learnt From My Oral Surgeon

This is how the conversation went on my follow-up visit... Read More

How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 3

To read the beginning of this special report, you can... Read More

50 Benefits Of Joint Venture Marketing

What Is A Joint Venture?A joint venture is an agreement... Read More

Breaking The Voice Mail Barrier

Even if you never place a cold call, you still... Read More

Why You Buy

Behavioral economics is a new science that sheds light on... Read More

Niche Marketing: The Affiliate Angle

If you're just dipping your toes into the waters of... Read More

Marketing Lessons From TV?s The Apprentice

Can we actually learn a marketing lesson from reality TV?... Read More

Marketing, Lead Generation, and Research: A 3-in-1 Solution

I Hate Cold CallsLong before I started my business, I... Read More

Marketing and Advertising Techniques of Super Bowl Advertisers

Each year, advertisers with super sized budgets sink millions of... Read More

Customers Are Like Vampires

No, customers aren't bloodsuckers (well, maybe a few are!) and... Read More

Incestuous Relationship Between Football and Marketing

Thousands eyes were fixed. Hearts were beating hard against the... Read More

Newsletters - A Great Way to Build Business Relationships

This is an excellent way to grow your business using... Read More

The Top 10 Marketing Tools to Grow Your Business in 2004

Looking to grow your business? Make sure you have these... Read More

Shopping Comes Back To The Community

THE GREAT BRITISH TRADITION OF STREET MARKETS IS UPHELD AT... Read More

Image is Key to Your Marketing Success

In virtually any business first impressions are lasting impressions. Most... Read More

7 Proven Tips To Market Your Cleaning Business

Marketing your cleaning business is something that you will already... Read More

Design Direct Mail Postcards Back-to-Front to Boost Response Rates

Conventional wisdom says that the front of a direct mail... Read More

Fundraising Renewal Letters: Four Goals to Strive For With Each One You Write

In the fundraising profession, appeal letters that you mail to... Read More

Chill Out With A Summer Time Marketing Plan

Is your business experiencing a summer time slump? Traditionally only... Read More

Small Business Marketing Tip ? Putting the Customer First.

I am a great believer in the keeping to the... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and... Read More

Creative Online Marketing For Salespeople and Business Professionals

New to a sales career? Want to market yourself but... Read More

Marketing And Patience

"Get your positioning and your programs implemented properly, and the... Read More

The Biggest Needle In The Haystack

Hello everyone! Have you ever been curious about something, and... Read More

In Sickness And In Health

I recently drove by a business that had a sign... Read More

Prepare Your Communications For Growth

As the American economy emerges from recession, many businesses are... Read More

How To Turn $100,000 Into $1,191,817 In Just One Year Part II

Turning a modest $100,000 annual turnover into $1,191,817 may sound... Read More