What effect are the baby boomers having on the economy I hear you ask. Folks, in 2005, the economy IS the boomers!
Boomers represent the vast majority of the work force. There are 76 million of boomers in the US alone; they ARE the economy. (That is not an exaggeration; that is a statistical reality.) Baby Boomers represent only 28 percent of the US population ? yet they represent 50 percent of the economy.
The Baby Boomers are obviously aging and because of this are willing to spend anything to stay young, healthy and full of vitality.
So keeping this in mind the NICHE market to take full advantage of (drum roll please) is the Wellness Industry.
According to research, the wellness industry is headed for over ONE TRILLION dollars by the year 2010. This wellness movement will surpass the dot com revolution.
Paul Zane Pilzer Economic Advisor to two presidential administrations and three-times New York Times best-selling author explains The Wellness Revolution.
"The boom in the Wellness Business is ready to explode in a way never before in our history. At over 12 billion dollars in the U.S.A. and Canada this is just the tip of an ever-growing iceberg."
Paul goes on to say ? "there's a great window of opportunity for network marketing companies to educate consumers about wellness products and services."
"I see great opportunities coming for the network marketing industry because network marketing is clearly the best vehicle we have today, in the United States and around the world, to educate people about new products and services."
"I see great opportunities for network marketing and network marketers because they're the fastest way to get the new information out there." (Exerts from An Interview with Paul Zane Pilzer By John David Mann and John Milton Fogg From Network Marketing Lifestyles Magazine Sept. 2001)
So to summarise, the seemingly untapped NICHE at this time is the WELLNESS industry and your market are the BABY BOOMERS.
To your Success!
About the Author: Gillian Tarawhiti, is Founder and CEO of Community Training Centre, an Internet Marketing firm providing Online Training and Support to the new and not so new netpreneurs. Gillian is also the author of eBay Billion Dollar Goldmine and the creator of the Multiple Ripple Effect System © 2004.
Permission is granted to reprint this article in print or on your web site so long as the paragraph above is included and contact information is provided to http://www.millionairerippleeffect.com
When it comes to your marketing message, the little things... Read More
Marketing is a broad business subject that encompasses a range... Read More
Strategy #1: Change Your Mindset That's right, change your mindset!... Read More
The media is a business's absolute best friend. It is... Read More
While Internet legend (and young pup) Frank Kern would have... Read More
One of the most powerful, yet over looked weapons in... Read More
A church in my community provided me with one of... Read More
A brochure can be a great promotional tool, whether it... Read More
Most entrepreneurs first write their business plan and then develop... Read More
What Is A Joint Venture?A joint venture is an agreement... Read More
Market research is a critical component of any marketing strategy.... Read More
Virtual trade shows are gaining momentum as a way to... Read More
Simply put the marketing people and the sales people depend... Read More
In a world that is spinning out of control; with... Read More
Some people are happy with just a business card. For... Read More
Marketing Ideas Without Action Get You NowhereYou want to grow... Read More
If you want your business to grow and attract new... Read More
If you are in the mobile car wash business and... Read More
I don't know about you, but I secretly love watching... Read More
Many business owners do not understand the authenticity and validation... Read More
A brochure can be a great promotional tool, whether it... Read More
A case study in online "thinking outside the box" The... Read More
People do business... Read More
Say it with a post card. A well designed, colorful,... Read More
One of the biggest marketing mistakes businesses make today is... Read More
Business card size works well for invitations to special events.What... Read More
Are postcards better for building awareness or for selling?In my... Read More
Direct Mail . . . Newspaper . . . Radio... Read More
Building business relationships through networking is a great way to... Read More
You may be engaged in a marketing activities that are... Read More
The ropers at Annie Oakley's Real Western Dudette Ranch were... Read More
Over the last few years the buzz about CRM (Customer... Read More
You probably read my headline and thought, wait a minute,... Read More
You may not realize it, but you already have a... Read More
Email CampaignsEmail marketing can be a tremendously valuable tool for... Read More
What if -- every time you had a networking appointment... Read More
Have you ever been among a group of people exchanging... Read More
Niches are like bathrooms; you never notice them until you... Read More
Your business success depends on your ability to promote your... Read More
That is the question, you should be asking yourself. Many... Read More
A Complaint? It's a Compliment!What made you mad last week?In... Read More
Can we actually learn a marketing lesson from reality TV?... Read More
"Advertising doesn't work." I hear it from my clients all... Read More
Imagine tossing a pebble into a crystal clear pond on... Read More
There are four parts to a marketing system and they... Read More
Most professional copywriters would say that headlines account for 80%... Read More
Some of the research that has been done today gives... Read More
Marketing message x Credibility x Visibility = Marketing SuccessThese three... Read More
Generation Y--The second-largest crop of young people in America's history,... Read More
A provocation for the coming year, decade, century or millennium.By... Read More
Can we imagine a place in the world today without... Read More
Some years ago, a prominent Australian hi-tech company... Read More
The most important, yet overlooked aspect of marketing is an... Read More
If you're going to do postcard marketing on an ongoing... Read More
THE GREAT BRITISH TRADITION OF STREET MARKETS IS UPHELD AT... Read More
Gain the exposure you need to succeed with these ten... Read More
There are a great many online business people who are... Read More
Brochures are a great way to get your message across.... Read More
With the explosion of the internet and online businesses many... Read More
The purpose of business is to create and retain a... Read More
This list has been compiled as a result of years... Read More
Direct Mail . . . Newspaper . . . Radio... Read More
First in a series of three articlesRegardless of your law... Read More
If you use promotional products you probably already know the... Read More
How to Create Strategies That Work In Today's Markets. Of... Read More
Value proposition is treated as the standards or service that... Read More
Marketing |