Top 7 Ways to Get Your Products in the Hands of Celebrities

Celebrities are the tastemakers that drive brand awareness and usage. Celebrities drive the direction of trends. For example there has been a huge resurgence in the Pabst Blue Ribbon brand. They are the second fastest growing beer in the US and they have not spent a dime on advertising. How did they resurrect this brand without spending a fortune on re-branding efforts? Pabst Blue Ribbon Beer has risen to the top through celebrities using the brand. Rock musician "Kid Rock" was seen wearing a PBR belt buckle and T-shirt and from there it's history. Here are 7 solid ways you can build your brand through celebrity and tastemaker usage without breaking the bank.

1.) Sponsor local or national high profile events. Sometime you can do this on a product donation basis.

2.) Underwrite bands or artists in your market that you believe have a chance to make it big. Sometimes your investment will be as small as printing posters or placing ads for them that always contain your logo.

3.) Create and produce your own signature event and invite the press and local celebrities and tastemakers. Remember, if you give somebody and experience? they will never forget you.

4.) Find out where your local tastemakers are hanging out and get your products there.

5.) Send care packages with your products to local tastemakers, celebrities and news personalities. Make sure your contact information is enclosed.

6.) Create a loyal street team or crew of individuals that can sample your products where tastemakers are hanging out.

7.) Build a relationship with one tastemaker and make them your brand surrogate.

With these efforts and good timing your products will be in the hands of tastemakers and from there... it's history.

Thom King is the president of Multimediary Entertainment Marketing. Multimediary builds brands through making them part of the entertainment experience. Visit the web site at http://www.multimediary.com.

---

When Business Cards Arent Enough: Unusual, Unexpected, and Uncommon Networking Tips

There comes a time in every small businessperson's life when... Read More

One-A-Day Marketing Vitamins

Is your business growing, or are you on a plateau... Read More

Take My Commitment (to Your Biz) Quiz!

Starting and managing a successful small business takes time, energy,... Read More

Discovering The Benefits That Hook Your Prospect

Benefits! They're what marketing is all about. No doubt you've... Read More

How Toyota Captured the #1 Market Share . . . Through Solid Decision-Making!

How Toyota Captured the #1 Market Share . . .... Read More

The Lone Wolf is Blind

When Advertising, it's not always better to be the lone... Read More

Making More With Existing Clients

Have you ever put on a jacket you haven't worn... Read More

Why Market to Generation X?

Generation X"--the 40 million or so people born between 1965... Read More

Communication Breakdown - Dont Let It Happen To You

Do you have Communication breakdown?How are you communicating with your... Read More

Getting More From Your Customer

We are all customers of one product or another. How... Read More

How Gratitude Works

Want to know what the highest-impact, lowest-cost tool is in... Read More

The Art Of Writing Classified Ads

The writing of good classified ads truly is an art... Read More

10 Elements Every Direct Mail Piece Should Have

Don't want your direct mail to end up in the... Read More

Growing Your Brand Assets

Okay. Raise your hand if you think brand management is... Read More

How to Avoid the Line Extension Trap

If you follow the prevailing logic of most modern companies,... Read More

Motivating Shoppers with Online Coupons (Part 2 of 2)

Last time we discussed how online coupons and promotion codes... Read More

No One Gives A Damn About Your Business. Unless You Give em A Reason To

The good news is that there are thousands of people... Read More

Hold Onto What Youve Got

You probably spend a great deal of your time looking... Read More

Target Marketing: The Bell Curve

Finally, Something You Learned In Math Class Makes Sense In... Read More

Promotional Lanyards to Market Your Products and Services

It has become fairly common place to see Id badges... Read More

Avoid These 5 Web Site Blunders!

The Web is intended to help people find information quickly... Read More

Cause-Related Marketing

Altruism. Corporate responsibility. Philanthropy. These are often used to describe... Read More

Tracking Your Way to the Top!

I often wonder how people without a plan know where... Read More

One-Two-Three Punch Marketing

Printed material is just as important today as it was... Read More

Learn How to Market Your eBusiness in Real Time: Dissect, Study, Emulate

Everything you will ever need to know about internet marketing... Read More

A Point in Every Direction is the Same As No Point At All

Ever try to be something for everyone and find no... Read More

Guide to a Profitable Marketing Mix

You may have heard the term Marketing Mix used in... Read More

Let Your Survey Write Your Business Plan

Most entrepreneurs first write their business plan and then develop... Read More

The Newest Marketing Course

Certainly the newest earth quaking event in Internet Marketing insider... Read More

Second Dose Of Marketing Vitamins

Organizations often get stuck in neutral when it comes to... Read More

Costly Web Copy Pitfalls

One secret to a site that sells: Look at your... Read More

Free and Easy School Fundraisers | Elementary and High School Fund Raising Ideas

Parents are always looking for free and easy ways to... Read More

Five Tips to Make Your Marketing More Creative

Same old same old just doesn't sell anymore. To... Read More