60+ hour workweeks, cash flows that constantly keep you up at night, stress and more stress again. Payroll due in two days (where the heck is that going to come from?) Does this sound like your business? Is your business a job with the most fickle, disloyal boss of all..... the customer? I know, I've been there. I've watched first hand as the cash flow I desperately needed walked out the door with no intention of returning, ever again.
Introspection was of little help, after all I was polite, attentive and concerned for the customers situation and needs. What was the problem? Price, Presentation, my haircut?
The much lauded marketing genius Jay Abraham recently published his world view for business as follows:
1. Business Should be FUN.
2. Business Should Be EASY.
3. Business Should Be OBSCENELY PROFITABLE.
4. The People You Sell To Should Be Your GREAT FRIENDS.
5. You should be able to do it YOUR WAY.
6. The world is a 3D Movie and You Have the ONLY PAIR OF SPECIAL GLASSES.
7. It is FAR EASIER to Grow Your Business Geometrically, Than It is to Grow It Incrementally.
What a mind set, what a concept, can you even begin to wrap your mind around a world view for business that's anything like this?
When first exposed to this I became excited and did a little research. It didn't take long to discover that Jay Abraham is a modern day marketing marvel who has been the compelling force behind the phenomenal growth of over 12,000 businesses in more than 450 industries.
12,000 businesses, 450 industries.
I thought about this for a while and then it hit me...right between the eyes. Contained in this one phrase was the biggest reason for my frustration. I had complete and total tunnel vision.
I didn't have anything like a unique selling proposition, As a matter of fact everyone in my industry sold the same stuff at generally the same price and in much the same way as everyone else for the past 20 years. A simple look through the Yellow Pages confirmed this as fact.
Mine was a "me too" business, plain and simple.
Jay Abraham is a past master of a concept he calls "funnel vision". Like a scientist in the laboratory of business he has perfected the ability to load 12,000 businesses in over 450 seemingly unrelated industries into one end of his funnel and to synthesize the results obtained at the other end.
The result? Concepts that are standard marketing fare in some industries can be wildly unique and successful in others. This incredibly unique perspective allows Jay to command some of the highest fees going $5,000 per hour and $40,000 per day are his standard rates, and these have been more than willingly paid by some of the most high profile businessmen and organizations in the world!
Jay's tools, techniques and strategies are responsible for literally billions in increased revenues. Nobody does it better.
So ask the question of yourself. Do you have a me too business? If so you don't have to live with tunnel vision anymore.
Randall Madon is the owner of both offline and online businesses and through an association with Mr. Abraham you can download Jays' 32 page report "Windfall Profit Parodox" free ($295.00 Value) Download this free 32 page report and gain a unique look inside the mind of a modern day marketing genius. http://www.attpressure.com/windfallreport.pdf a>
Do you spend a lot of time and energy courting... Read More
Dear Friend,You're ripping me off.How? You may be thinking, "We... Read More
Those who believe the web is not a direct response... Read More
Many people have asked me what was the secret to... Read More
The intellectual property transfer market is now estimated to be... Read More
How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing... Read More
What's a promotional freebie? A promotional freebie is something you... Read More
Sometimes we loose site of the small things in life... Read More
In developing their business plans, companies of all sizes face... Read More
Here's one of the most important success principles you'll ever... Read More
Whether you're creating a sales letter, a brochure, a newsletter,... Read More
What is the biggest problem most marketers have? Who knows.... Read More
A specific group of people you will focus on selling... Read More
Are your direct mail response rates lower than you expect?... Read More
If this is the first marketing article you are reading,... Read More
I've heard a lot of people lament the fact that... Read More
You've probably heard the slogan, "You never get a second... Read More
Some years ago, a prominent Australian hi-tech company... Read More
There's a secret to marketing, which is so simple, yet... Read More
Business startup and failure rates are scary...In The USA...- Every... Read More
The writing of good classified ads truly is an art... Read More
Building a coaching or consulting practice can be rewarding and... Read More
This is how the conversation went on my follow-up visit... Read More
Who says scientists can't market? Here are 10 easy marketing... Read More
Article marketing is the latest buzzword for marketers... Read More
Marketing A Resume BusinessWhen starting a resume business, your marketing... Read More
Every business - particularly small, entrepreneurial or professional businesses -... Read More
Radio advertising can be a small business's best friend. It's... Read More
Today, more than ever, the success of meetings relies heavily... Read More
There is no shortage of marketing programs, many with great... Read More
In your marketing efforts, be they on or offline, it's... Read More
Many businesses want to market to all carbon-based life forms.... Read More
Perhaps, with apologies to Dale Carnegie, we should call this... Read More
Does your Web site talk about your company? Yes, I... Read More
For years now, you have been waiting patiently for that... Read More
Some years ago, a prominent Australian hi-tech company... Read More
If an alien civilization from Mars was planning a friendly... Read More
The right direct mailing list targets people who want your... Read More
The internet of course brings a huge arena of marketing... Read More
Interesting article in USA Today that I read this week... Read More
A funnel is a good way to think of the... Read More
The secret to increasing sales doesn't lie in choosing just... Read More
One of the most common issues I'm asked about is... Read More
Every day I talk with professional service providers who do... Read More
In Part 1 -- I discussed how to consider both... Read More
When Cable began as Community Antenna Television in 1948, all... Read More
You've probably bought a book or two at one of... Read More
Most companies ask themselves this question: "How much will this... Read More
Whether you want to admit it or not, soap operas... Read More
I step outside my back door and look at some... Read More
Thousands eyes were fixed. Hearts were beating hard against the... Read More
So, you´ve been around for a while, and maybe even... Read More
There are many psychological reasons why people will buy from... Read More
Looking for the magic formula or the whiz-bang approach that... Read More
Ahh, the mission statement. For some companies it simply describes... Read More
With the arrival of Spring, I decided to get outside... Read More
The ropers at Annie Oakley's Real Western Dudette Ranch were... Read More
Are you tired of living off handouts from big-name marketers,... Read More
Life provides your business with enough opportunities for failure. Don't... Read More
As we study the demographic regional variations for small service... Read More
60+ hour workweeks, cash flows that constantly keep you up... Read More
I knew this one would get your attention. How can... Read More
The job of convincing your existing customers to spend higher... Read More
So you're starting a small business. You figured out what... Read More
If you are a therapist, counselor, or an alternative or... Read More
Subtle adj. Showing or making, or capable of showing or... Read More
Marketing |