Marketing Flat? Is It Your Plan or Your Vision?

60+ hour workweeks, cash flows that constantly keep you up at night, stress and more stress again. Payroll due in two days (where the heck is that going to come from?) Does this sound like your business? Is your business a job with the most fickle, disloyal boss of all..... the customer? I know, I've been there. I've watched first hand as the cash flow I desperately needed walked out the door with no intention of returning, ever again.

Introspection was of little help, after all I was polite, attentive and concerned for the customers situation and needs. What was the problem? Price, Presentation, my haircut?

The much lauded marketing genius Jay Abraham recently published his world view for business as follows:

1. Business Should be FUN.
2. Business Should Be EASY.
3. Business Should Be OBSCENELY PROFITABLE.
4. The People You Sell To Should Be Your GREAT FRIENDS.
5. You should be able to do it YOUR WAY.
6. The world is a 3D Movie and You Have the ONLY PAIR OF SPECIAL GLASSES.
7. It is FAR EASIER to Grow Your Business Geometrically, Than It is to Grow It Incrementally.

What a mind set, what a concept, can you even begin to wrap your mind around a world view for business that's anything like this?

When first exposed to this I became excited and did a little research. It didn't take long to discover that Jay Abraham is a modern day marketing marvel who has been the compelling force behind the phenomenal growth of over 12,000 businesses in more than 450 industries.

12,000 businesses, 450 industries.

I thought about this for a while and then it hit me...right between the eyes. Contained in this one phrase was the biggest reason for my frustration. I had complete and total tunnel vision.

I didn't have anything like a unique selling proposition, As a matter of fact everyone in my industry sold the same stuff at generally the same price and in much the same way as everyone else for the past 20 years. A simple look through the Yellow Pages confirmed this as fact.

Mine was a "me too" business, plain and simple.

Jay Abraham is a past master of a concept he calls "funnel vision". Like a scientist in the laboratory of business he has perfected the ability to load 12,000 businesses in over 450 seemingly unrelated industries into one end of his funnel and to synthesize the results obtained at the other end.

The result? Concepts that are standard marketing fare in some industries can be wildly unique and successful in others. This incredibly unique perspective allows Jay to command some of the highest fees going $5,000 per hour and $40,000 per day are his standard rates, and these have been more than willingly paid by some of the most high profile businessmen and organizations in the world!

Jay's tools, techniques and strategies are responsible for literally billions in increased revenues. Nobody does it better.

So ask the question of yourself. Do you have a me too business? If so you don't have to live with tunnel vision anymore.

Randall Madon is the owner of both offline and online businesses and through an association with Mr. Abraham you can download Jays' 32 page report "Windfall Profit Parodox" free ($295.00 Value) Download this free 32 page report and gain a unique look inside the mind of a modern day marketing genius. http://www.attpressure.com/windfallreport.pdf

In The News:

---

Attract More Clients by Raising Your Profile

One of the most common issues I'm asked about is... Read More

Free Marketing Tips

Dumb Excuse #1"I'm not sure I want to invest any... Read More

Free Sample Sales Letter: Example of How to Write a Persuasive Business Marketing Letter

Here is an example of a business-to-business sales letter mailed... Read More

2 Step Marketing

Do it Right.I receive postcards all the time. The other... Read More

Business Marketing Strategy

The term business marketing strategy might sound like it is... Read More

Marketing Strategy and Template for Independent Professionals

Having a marketing strategy and marketing approach is very important.... Read More

After The Mailing Is Done, What Happens Next?

If you're doing any sort of marketing effort, whether it's... Read More

Identifying, Creating and Using Your USP?

What's your USP? Don't know, or worse still, you've never... Read More

50 Unbelievable Benefits Of Joint Venture Marketing

What Is A Joint Venture?A joint venture is an agreement... Read More

Consider Consumer Psychology

In your marketing efforts, be they on or offline, it's... Read More

2 Great, Free Techniques to Get Customers to Come to You, Not the Other Way Around

Here is a powerful tip on how to substantially increase... Read More

Your Headlines Are Key To Your Success Or Failure. Do You Know What To Write?

Most professional copywriters would say that headlines account for 80%... Read More

How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling ? Part 6

How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing... Read More

Maximum Marketing - Minimum Budget

Two years ago I started my small Virtual Assistant business... Read More

Shine a Spotlight on Your Professional Service Firm

As a life-long dancer, I know a bit about the... Read More

The Key to Success

Good business is about communication... not just what you say... Read More

What You MUST Understand About Your Web Numbers

Two years ago, when I first started selling online, I... Read More

Itchin For Some Nichin

The whole idea of Niche Marketing is exciting! The possibilities... Read More

4 Dynamic Marketing Tactics

Some of the simplest marketing tactics often produce the most... Read More

Marketing On The Cheap: Join The What?

Your local Chamber of Commerce.Now before you stop reading, I... Read More

15 Commandments Of Creating A Wealth Pulling Niche

Niches are like bathrooms; you never notice them until you... Read More

Are You Marketing Backwards?

Marketing is like rowing a boat. When you know how... Read More

How to Use Flyers to Increase Your Business

What benefits will you get from flyers?Flyers are much different... Read More

Online Magazine Subscription Services Make Shopping Online Fun For Magazines

If recreating the old experience of subscribing to magazines by... Read More

At the Speed of Light

How many times has someone you've called said, "Why don't... Read More

Ten Reasons Why Most Yellow Page Ads Fail -And Yours Does Not Have to

Grant Directory users are ready to buy Yellow Pages have... Read More

Private Practice Marketing: 3 More Things I Wish I Knew When I First Started

1) Create systemsCreate systems for everything you do, especially those... Read More

Trade Show Marketing ? Getting Prepared for the Big Event

With the increase in number of tradeshows being held across... Read More

Developing a Contact List- Part Two

In a previous installment, we spoke about how to come... Read More

Differentiate or Die

Sounds pretty harsh, doesn't it? Well, I can tell you... Read More

How to Take Your Law Firm to the Next Level

How to Take Your Law Firm to the Next Level... Read More

Are Your Marketing Efforts Working...Or Could They Use A Little Help?

Marketing is a broad business subject that encompasses a range... Read More

Business Marketing Strategies

For many small business managers, finding the time and commitment... Read More