Display graphics are graphic images used for illustration or "display" purposes. Display Graphics are usually printed on paper, vinyl or fabric using a "large format" printing device. Normally display graphics are over-sized graphics printed on paper or some other material, and then mounted or hung on a graphic display unit of some sort in a conspicuous place.
One-off display graphics are used in vinyl banners, trade show displays, or as backdrops for a convention, press conference, or special event such as an athletic event or tournament.
Multiple units of display graphic items are often required when a company has numerous sales outlets or franchises. In that case the producer of display graphics will produce a number of units such as posters, mounted displays, banner stands or vinyl banners so the company can mount a consistent promotional campaign.
Indoor vs. Outdoor Applications
The most important distinction is between display graphics used for indoor displays and display graphics used for outdoor display purposes.
Indoor products are usually set up in trade shows, retail stores, malls, and conferences. Outdoor items are things such as vinyl banners, signage, adhesive vinyl used for vehicles or window graphics, large outdoor posters (usually printed on vinyl or fabric), and streetscape banners.
Outdoor items are exposed to the elements and require special inks in order to be UV resistant and waterproof. The usual procedure is to use special solvent inks that do not fade nearly as quickly in bright sunlight, and are also water resistant. Some suppliers attempt to "cheat" by laminating items printed with water-based inks, but this is not a satisfactory solution.
It is often desirable to use solvent based printing for some indoor items as well. For instance, banners that you expect to use a number of times will have to be rolled and unrolled, and water-based inks are much more likely to scratch and break down with this kind of handling. Or if you want to hang a banner across the front of your display table at a trade show it is likely to be bumped and have coffee spilled on it. The more durable you make it, the better.
Artwork Considerations
Most experienced suppliers of display graphics will know exactly what kind of images and illustrations you should or should not use in your designs. Digital printing devices can print from photographs and illustrations, so you can include logos, maps, text or anything normally printable from a program like Quarkxpress, Illustrator, or Coreldraw.
One major consideration is the resolution of your original images. Offset printing (brochures and magazines) requires a resolution of up to 300 ppi (pixels per inch), but display graphics can be printed with resolutions as low as 50 ppi (pixels per inch). Keep this in mind when shooting your original photos. Make them as large as possible and you should not have any problem blowing them up for a banner, popup display or roadside sign.
Find a display graphics supplier who can advise you in simple, straightforward terms. If you have a bit of experience dealing with images and layouts, you will find that creating display graphics is relatively easy. One important thing when designing your display item is to keep your design simple, and focus on one or two main elements.
Many suppliers of display graphics products, such as Canada Display Graphics will even make minor adjustments to your files for no extra charge.
Rick Hendershot is the editor and publisher of the Linknet Publishing Network. For more information on advertising opportunties, see our link packages and article writing services.
As you have probably experienced there is a lot of... Read More
You couldn't help but be captivated by the unbelievably cute... Read More
Do you have all the business you could possibly want... Read More
Do you know what the majority of people sell? I... Read More
You want to be more flexible? You have to stretch... Read More
Many people ask me, "What is a postcard campaign, exactly?"... Read More
What is it like from a marketing perspective to be... Read More
Many service business owners these days are "giving away" their... Read More
"Advertising doesn't work." I hear it from my clients all... Read More
BREAK FROM HO-HUM MARKETING ? IT'S TOO BORING! Once you... Read More
While focused, strategic networking is usually the most efficient way... Read More
As an entrepreneur involved in selling and/or promotion... Read More
Several years ago, "networking" was the hot buzzword. Everyone was... Read More
Niches are like bathrooms; you never notice them until you... Read More
Use your computer to send personalized color postcards in quantities... Read More
The lowly postcard?it's more than just a "having fun, wish... Read More
The small time promoter has to work hard and on... Read More
Organizations often get stuck in neutral when it comes to... Read More
Your local Chamber of Commerce.Now before you stop reading, I... Read More
All small businesses can benefit from inexpensive off the shelf... Read More
The REAL key to successful marketing of any product is... Read More
So you just dropped a tidy sum to attend a... Read More
Every company searches to lure customers to their product. Unless... Read More
We have been talking about choosing groups to participate in... Read More
KNOW YOUR AUDIENCEThe Oscars will be handed out soon, and... Read More
As a small business owner, you are grateful for all... Read More
Develop These Six Critical Marketing Traits...And Success Will Surely Follow.If... Read More
Have you ever chosen to pay attention to someone just... Read More
What is a Marketing Plan? Marketing is to do with... Read More
December is a month in which many organizations make plans... Read More
Are you struggling to find a new twist for... Read More
Advertising on the radio can be an effective lead generation... Read More
Donors will stop responding to your fundraising letter appeals for... Read More
You can make the sale. You know your core message.... Read More
A few months ago, we attended the recent Austech 2005... Read More
As a professional service provider, you're paid for what you... Read More
Conventional wisdom says that the front of a direct mail... Read More
Sometimes the simplest data is the best. Marketing is not... Read More
Sometimes we loose site of the small things in life... Read More
When you send a direct mail piece using the Addressed... Read More
Building a coaching or consulting practice can be rewarding and... Read More
THE GREAT BRITISH TRADITION OF STREET MARKETS IS UPHELD AT... Read More
There is a simple but almost mystical law which governs... Read More
60+ hour workweeks, cash flows that constantly keep you up... Read More
1. Business CardsIt is very important to market yourself via... Read More
For any business to be successful whether on or offline... Read More
Is your business publishing a print or e-newsletter? An informative... Read More
Second in a series of three articles:What if you could... Read More
A BIG MAIL SHOULD CONTAIN:At least three to four Mail... Read More
There's a saying that half of all marketing efforts are... Read More
BREAK FROM HO-HUM MARKETING ? IT'S TOO BORING! Once you... Read More
First, define the end user (or ideal client) of your... Read More
If you are like most service professionals and small business... Read More
Over the last few years the buzz about CRM (Customer... Read More
Offering free and exclusive content to ezine publishers and webmasters... Read More
Without doubt, understanding what a customer's wants and needs are... Read More
"Dig your well before you're thirsty" is the title of... Read More
What effect are the baby boomers having on the economy... Read More
Are you planning an event or participating in a trade... Read More
We all know the familiar adage "if it walks like... Read More
According to military historian David Chandler the campaigns of Napoleon... Read More
Want to know what the highest-impact, lowest-cost tool is in... Read More
Customer endorsements are an inexpensive and easy sales tool, particularly... Read More
Imagine tossing a pebble into a crystal clear pond on... Read More
Exhibiting at trade shows can be a cost-effective way to... Read More
One of the biggest marketing mistakes businesses make today is... Read More
Marketing |