Many business owners do not understand the authenticity and validation that a simple toll-free number adds to their business presence.
It is particularly important that any business owner whose market is not exclusively local consider beefing up the image of the business with a toll-free number. Even for a business whose presence is local, it may be useful for current customers who may want to contact the business while travelling.
===
Make Access Easier for Customers - Prospective and Current
===
As a business owner you want to make it very easy to obtain leads and subsequently, customers. The simplest tollfree option to set up will provide you the ability to allow customers calling your tollfree number to ring through to a fixed number of your choice.
===
"Just" a Home Office? - Increase Your Business Presence
===
If you have a home office or are a small business owner, however, you probably need to be accessible wherever you are. Why? Because it's likely only you. You're the boss, customer service and technical support.
There are other toll-free options that will give you the flexibility you need. Some services will provide you the options to
- ring to voicemail ( often the voicemail system is included and some services will deliver the voicemail to you in digitized format, such as a .wav file.)
- ring to your cellphone
- ring to any other location you choose
- use it as a fax line as well (incoming faxes may be sent to a fax machine of your choice.)
This may be of particular importance to you if you are a home office user who does not want customers or prospects being redirected to your home line. You may have concerns if you have children around but can't afford a separate line, you may be using a shared line, or you may be on the move so much that a toll-free number bound to one location is simply not useful.
An added advantage is that these ring-to settings can typically be changed on the fly from the service provider's website and take effect immediately . There may also be the option to program the system to route the ring to different locations automatically at pre-determined times.
===
Take Your Marketing Up A Notch
===
One of the big weaknesses of marketers, whether affiliate marketers or small business owners trying to get the word out about their business, is the lack of measurement.
In order to know whether you are getting a return on your investment, whether you are targeting the right market, or using the right proposition for that market, you need to measure.
The good news is that obtaining a toll-free number is now inexpensive enough that you can set up one toll-free number per promotion, per slogan, per ad, or per target market.
Also a good service will provide you with backoffice records that offer excellent stats on how the promotion is doing. You may also have access to every number that has called your toll-free number - very useful for follow-up. This way you can maximise your advertising dollars and save a lot of money.
Now isn't that your bottom line?
===
About the Author
===
Sabrina Hinds uses experience gained through implementing and supporting technology in corporate environments to help you implement telecommunications and technology that works for you - whether in residential or business environments. Visit http://tollfree.connection-store.com/ for more information about toll-free services.
Donors will stop responding to your fundraising letter appeals for... Read More
Are You Riding The Marketing Roller Coaster?If you're like many... Read More
The trick to a good promotion is to attach your... Read More
Every company searches to lure customers to their product. Unless... Read More
One of the keys to creating a successful business is... Read More
Where to Start:Most novice marketers have definite fixed ideas about... Read More
Make Marketing a Must, Not a MaybeWhen business is booming,... Read More
"Both the market and the distributive channel are often more... Read More
The N-word! We all know the value of networking and... Read More
I do think that it is entirely possible for an... Read More
In today' s marketplace, the pressure for immediate bottom-line results... Read More
One of the best ways to attract more clients is... Read More
Unless you've been in a dimly lit cavern for the... Read More
Let's continue to discuss the various marketing principles that are... Read More
More of the findings of the recent studies in behavioral... Read More
How do you answer the seemingly easy question, "What do... Read More
Savvy event producers follow the Golden Rule: know thy audience.... Read More
Whether you market online or offline, you already know the... Read More
First, some background on today's topic. I've had a terrible... Read More
Do you have a website? A Web Newsletter? A mailing... Read More
There's no such thing as a captive audience--any of us... Read More
To prevent the risks of a promotion campaign for our... Read More
When I started my coaching practice I believed that I... Read More
Every now and then I will meet someone who has... Read More
Quit spreading those chain letters, nothing is going to happen... Read More
None of us have enough time in the day to... Read More
Its become fashionable to bash marketing "gurus" nowadays.There are some... Read More
If you've never done a postcard mailing, you're probably wondering,... Read More
The Tale of Two Dentists...Dr. Namel and Dr. Ivory are... Read More
Do you know your audiences? I mean really know... Read More
The most important, yet overlooked aspect of marketing is an... Read More
Business card size works well for invitations to special events.What... Read More
I want to share with you a story. This story... Read More
Ten Marketing Pitfalls By Stuart ReidIf you want to make... Read More
When you want someone to like you, associate yourself with... Read More
Whether you're a former retail store owner known for your... Read More
If you use promotional products you probably already know the... Read More
Business marketing is essential for professional services, such as consultants,... Read More
A new client recently emailed us a brief here at... Read More
Most B2B marketers spend a great deal of time analyzing... Read More
Your Web site should be the cornerstone of your client... Read More
Some years ago, a prominent Australian hi-tech company... Read More
Ever sit with a single puzzle piece of clouds and... Read More
The lowly postcard?it's more than just a "having fun, wish... Read More
The world is full... Read More
Think you can't afford to hire a copywriter? Think again.... Read More
There are many ways to promote your website for free... Read More
What is Upselling?It means pre-selling any additional features of your... Read More
Marketing is a business process about which much is written,... Read More
You probably spend a great deal of your time looking... Read More
In early 1992, President George H.W. Bush was riding high.... Read More
If recreating the old experience of subscribing to magazines by... Read More
Good marketing, whatever form it takes, always meets certain criteria.... Read More
Are you on track for hitting all your business goals... Read More
Make a vow to keep up your marketing schedule in... Read More
No matter what business you are in, you probably have... Read More
The profits of a business are totally dependent on marketing.... Read More
Why does your business need a business card?Business card is... Read More
Marketing message x Credibility x Visibility = Marketing SuccessThese three... Read More
A church in my community provided me with one of... Read More
Are you trying to promote your business with a tiny... Read More
To prevent the risks of a promotion campaign for our... Read More
Being inconsistent when it comes to marketing your business can... Read More
This past weekend I received a disturbing message from a... Read More
Multicultural marketing mirrors the changed face of America and is... Read More
Advertising is the lifeblood of any business. If you do... Read More
Marketing |