Make Out Marketing

What is the single biggest fear of teenagers, business owners and CEO's alike?

The answer is simple. Making out for the first time, with an attractive partner or customer you really want to be with.

The jitters, the butterflies, that welling excitement building in the brain, are eerily similar whether you are talking about business or that first make out session.

All goes well and it's magic? Screw it up, and you may never see that customer, I mean date, ever again.

After reading a few teenage make out Blogs, you might just start to see the similarities.

Here is an anonymous quote from an angst teenager, "I was talking to her in the cafeteria yesterday at lunch and went to give her a kiss - and she totally blew me off! She said she doesn't think she likes me in that kind of way and just wants to be friends."

Surprise, surprise ?just because you have a customer in front of you doesn't mean they are going to buy, and if you try and sell them too soon you are doomed to the 'let's just be friends' routine!

Whether it is in love or business, you have to set the mood. Think of our teenager as the CEO of Smooth Operator Corp, and his mission was to just find that one perfect customer.

In this industry Smooth only needs one sale, to be profitable for life. With stakes that high, our resident CEO better have a sound marketing plan and budget.

Here is what we suggest:

1. Know everything about your prospective customer. What do they like? What do they hate? Where do they hang out? What do they read? Who do they associate with? What is their preferred method of contact? The more information you have the better you can design your marketing plan.

2. Your prospective customer will need to see your brand typically five to seven times before they buy. Make sure you advertise enough that your product or service will be seen by your target market on a regular basis. This should also remind you to not try and close the sale before your future customer trusts you.

3. Your potential customer is not stupid, and expects to be treated accordingly. They want all available information about your product or service readily available, at their finger tips. If they have a question before they consider buying, they want to be able to call or email you, and expect a quick and upbeat response.

4. Your potential customer might like to see your references, or at least hear from a former satisfied customer just how good you are. Are you for real?

5. When the time is right to make the sale, ensure your future customer has no excuse not to proceed. You have answered all potential objections through the sales and marketing process. Set the mood and the sale then becomes a natural evolution to the relationship.

With just a little ingenuity, and plenty of sound planning your next make out marketing session could be a sure thing. Thanks to our resident CEO, for unwittingly contributing his make out marketing failure. We hope you get the sale next time!

by Lee Raito, CFP, FMA
Co-Author of Business Sexcess

Business and financial expert Lee Raito is a Certified Financial Planner and Financial Management Advisor from Canada. Lee has teamed up with Internet marketing expert Sam Heyer to provide you with information that will take your business success to a place it has never been before. Their recent book, Business Sexcess, is the much talked about book that will transform how you look at business. http://www.BusinessSexcess.com

---

Whats In It For Me?

Sometimes, one of the most difficult things to teach beginning... Read More

Marketing On The Cheap: Become a Joiner

Recently I wrote an article on the benefits of joining... Read More

Marketing Manual Sample Outline

The key to success in any business relies a large... Read More

The Right Logo

The Logo: a little historyLogotype, commonly know as a logo,... Read More

AIDA From A Different View - I Call It the 5 Ws

My childhood was my foundation for how I write and... Read More

Marketing Tips- Who Are You Competing With?

Before you can market, you need to know who you... Read More

Modern Marketing With Postcards

Postcards may be one of the best kept secrets of... Read More

Attracting New Business on a Shoestring Budget

In a recent marketing workshop I attended, I discovered that... Read More

Promotions for Mobile Detailers

Mobile businesses are quite unique in the way they must... Read More

How to Take Your Law Firm to the Next Level

How to Take Your Law Firm to the Next Level... Read More

Demographics For the Masses

Information is the lifeblood of the economy. That's especially true... Read More

Six Ways to Boost Response on Your Surveys and Gain More Useful Information

So... you spend time and effort putting together a survey,... Read More

Practice Marketing: How to Answer What Do You Do? to Increase Prospects, Publicity and Profits

"What do you do?""I'm a CPA. What do you do?""I'm... Read More

Building Skills in Information Marketing will Boost Your Business

Yesterday I was sitting on a train going into London... Read More

There?s More to Marketing ROI (return on investment) Than Meets the Eye

All too often people look at marketing ROI in terms... Read More

Why Referral Business Is So Valuable

With so much money invested on innefective advertising, it's time... Read More

Painless Marketing for People Who Hate to Market

Face it?you know you've got to do something to keep... Read More

Putting Your Website to Work

Websites have replaced the brochure as the "must have" marketing... Read More

4 Easy Ways to Get Free Marketing Exposure

Are there really ways you can get valuable marketing exposure... Read More

A Forgotten Marketing Tool ? The Postcard

The postcard can be a very powerful marketing tool. Many... Read More

Turning The Casual Scanner Into A Buyer

The world is full... Read More

How to Write Fundraising Letters That Motivate Donors To Make Donations to Your Non-Profit

Motivating strangers to give their money away is one of... Read More

A Great Marketing Model ? Utilizing the Power of OPM

Staying ahead of the marketing curve seems to be a... Read More

How to Measure the Benefit Your Product or Service Offers

Measuring the benefit of your product or service means putting... Read More

Online Magazine Subscription Services Make Shopping Online Fun For Magazines

If recreating the old experience of subscribing to magazines by... Read More

Where Are Your Leads Coming From?

Most B2B marketers spend a great deal of time analyzing... Read More

Connecting With Your Clients

Many service professionals tell me that they are uncomfortable with... Read More

Writing Guarantees that Sell

"This offer is good but can you guarantee it."Why write... Read More

How to Set (and Get) the Right Prices

Which product feature of yours is every buyer keen to... Read More

Are Your Brochures Worth The Paper Theyre Printed On?

Brochures are one of the oldest marketing weapons in the... Read More

It Takes Two - How to Cultivate Profitable Alliances

"Cross promoting with other businesses can give you a significant... Read More

Embracing The Future - Marketing Yourself, Your Business And Your

IntroductionMany businesses and organisations have a perception that marketing means... Read More

Maximizing Your Yellow Page Investment

Yellow Page users are the hottest of all prospects ?... Read More