What is the single biggest fear of teenagers, business owners and CEO's alike?
The answer is simple. Making out for the first time, with an attractive partner or customer you really want to be with.
The jitters, the butterflies, that welling excitement building in the brain, are eerily similar whether you are talking about business or that first make out session.
All goes well and it's magic? Screw it up, and you may never see that customer, I mean date, ever again.
After reading a few teenage make out Blogs, you might just start to see the similarities.
Here is an anonymous quote from an angst teenager, "I was talking to her in the cafeteria yesterday at lunch and went to give her a kiss - and she totally blew me off! She said she doesn't think she likes me in that kind of way and just wants to be friends."
Surprise, surprise ?just because you have a customer in front of you doesn't mean they are going to buy, and if you try and sell them too soon you are doomed to the 'let's just be friends' routine!
Whether it is in love or business, you have to set the mood. Think of our teenager as the CEO of Smooth Operator Corp, and his mission was to just find that one perfect customer.
In this industry Smooth only needs one sale, to be profitable for life. With stakes that high, our resident CEO better have a sound marketing plan and budget.
Here is what we suggest:
1. Know everything about your prospective customer. What do they like? What do they hate? Where do they hang out? What do they read? Who do they associate with? What is their preferred method of contact? The more information you have the better you can design your marketing plan.
2. Your prospective customer will need to see your brand typically five to seven times before they buy. Make sure you advertise enough that your product or service will be seen by your target market on a regular basis. This should also remind you to not try and close the sale before your future customer trusts you.
3. Your potential customer is not stupid, and expects to be treated accordingly. They want all available information about your product or service readily available, at their finger tips. If they have a question before they consider buying, they want to be able to call or email you, and expect a quick and upbeat response.
4. Your potential customer might like to see your references, or at least hear from a former satisfied customer just how good you are. Are you for real?
5. When the time is right to make the sale, ensure your future customer has no excuse not to proceed. You have answered all potential objections through the sales and marketing process. Set the mood and the sale then becomes a natural evolution to the relationship.
With just a little ingenuity, and plenty of sound planning your next make out marketing session could be a sure thing. Thanks to our resident CEO, for unwittingly contributing his make out marketing failure. We hope you get the sale next time!
by Lee Raito, CFP, FMA
Co-Author of Business Sexcess
Business and financial expert Lee Raito is a Certified Financial Planner and Financial Management Advisor from Canada. Lee has teamed up with Internet marketing expert Sam Heyer to provide you with information that will take your business success to a place it has never been before. Their recent book, Business Sexcess, is the much talked about book that will transform how you look at business. http://www.BusinessSexcess.com
Donors read postscripts. This is a sad but important reality... Read More
A brochure can be a great promotional tool, whether it... Read More
A church in my community provided me with one of... Read More
Marketing is a vital aspect of a business' operations. It... Read More
If you want to get consistent results from your marketing,... Read More
On Superbowl Sunday, Domino's Pizza delivered more than 900,000 pizzas-and... Read More
You can love it or you can hate it but... Read More
Many businesses want to market to all carbon-based life forms.... Read More
Secret #4 - Get very comfortable asking for paymentOne of... Read More
A powerful consumer market with annual spending power exceeding $350... Read More
Doctors do it, hair dressers do it, and salespeople can... Read More
Trade Shows are lots of work, but they can generate... Read More
As the owner of a creative services boutique - I... Read More
It is my belief that if anyone is to suceed... Read More
Last month we looked at what you need to do... Read More
Picture this. You develop some product or service, spend countless... Read More
How would you like celebrities to endorse your product?Perhaps that... Read More
Some people have little difficulty attracting and maintaining clients who... Read More
Each year, advertisers with super sized budgets sink millions of... Read More
Developing the questionnaire is undoubtedly the most important part of... Read More
The Tale of Two Dentists...Dr. Namel and Dr. Ivory are... Read More
Starting and managing a successful small business takes time, energy,... Read More
I nearly panicked recently! Well, maybe a slight exaggeration but... Read More
For many of service-based businesses out there, it's not that... Read More
Are you struggling to find a new twist for... Read More
A lot of small businesses make the mistake of thinking... Read More
Direct Mail CampaignsDespite the proliferation of communication facilitators--mobile phones, faxes,... Read More
The goal of successful marketing is to create long lasting... Read More
Most small business owners want to generate huge profits, with... Read More
I'm constantly amazed by all of the media reps from... Read More
In business we have a number of ways or tools... Read More
Promotions are everything you do to let your customers know... Read More
What's in a name?Think of your business name as an... Read More
Ever try to be something for everyone and find no... Read More
Direct marketing is advertising from a manufacturer or front-end supplier... Read More
Are you on track for hitting all your business goals... Read More
Interpersonal Communications is the transmission of information from one person... Read More
"Do it!", "Do it now!", or "Do it because..."Which of... Read More
The industry standard for mobile washing is completing the car... Read More
Can we imagine a place in the world today without... Read More
You followed time-honored online marketing techniques to the letter: you... Read More
Your marketing materials must grab your prospect's attention long enough... Read More
No, that's not a typo in the title. Resolutions are... Read More
We all know the familiar adage "if it walks like... Read More
Some of the most successful package introductions have come from... Read More
I don't mean you, I mean the YOU that is... Read More
Marketing calendars are used by many businesses to help keep... Read More
You need only one card, but make it noticeable. Make... Read More
Recently, a client asked what he could do to help... Read More
As best you can, answer the following twenty-five questions. There's... Read More
Direct Marketing works!Why? It works because it's personal. It carries... Read More
Business startup and failure rates are scary...In The USA...- Every... Read More
The lowly postcard?it's more than just a "having fun, wish... Read More
One of the most cost effective marketing strategies you can... Read More
Earlier in my career, I worked for a training and... Read More
Expanding your subscriber list, whether it be for your ezine,... Read More
So... you spend time and effort putting together a survey,... Read More
"How to Earn the Right..."Marketing your professional services is a... Read More
Relevant, original and impactful: that's what my friend Creative Director... Read More
Virtual trade shows are gaining momentum as a way to... Read More
Market research is a critical component of any marketing strategy.... Read More
Recently I was talking with a very bright traditional marketer... Read More
TIP #1: Avoid the "Too Much Information" Syndrome... Read More
The marketing decisions you make for your new business are... Read More
Available to all small businesses are business lists, which come... Read More
I just spent a week at the beach with my... Read More
Marketing |