Have you ever noticed how many times it's the simplest concepts that end up working the best?
The same is so true when it comes to marketing. I'm constantly amazed at just how powerful some of the simplest concepts are. I've seen simple marketing ideas that cost next to nothing and really require little to no additional extra work begin to make a company an extra thousand or more a month - every month.
Unfortunately, the problem with simple marketing ideas is that many are so quick to excuse them as, well, "too simple to possibly work." Intelligent small business owners and independent professionals just like you mistakenly believe an idea has to be sophisticated and intricate to be really valuable.
WRONG! In fact, it's completely the opposite that's true. The more complicated the idea, the less chance you have of making it work. If you can even get the idea implemented that is. Simple does not mean well thought out. It just means not complicated.
OK, where am I headed with all of this?
Well, one of the simplest marketing ideas I've ever come across I believe to also be one of the most powerful. Incredibly successful professionals have shared that this one technique has been primarily responsible for completely filling their business pipeline.
It has been called the "Number One" strategy for generating word-of-mouth business. And remember that when I ask people where most of their business comes from, 99% or more say that it's from word-of-mouth. I wonder how many of them use this strategy consistently.
Even though most people know about this powerful method, it's surprising how few people actually use it consistently. Perhaps because it's just too simple and business owners are always looking for fresh, new, and more sophisticated (i.e., perceived to be higher value) ideas.
So many marketing ideas, where do you start?
There's no doubt that there are a seemingly endless number of ways and variations of ways to market your business. But doesn't it just make sense to start implementing the simplest methods first? You may even find that some of these simple techniques are all you really need to grow your business to the levels you want.
I've seen it time and time again both in the companies I've worked for and the clients I've worked with. You are given the simplest, most effective solution to your marketing or management problem, and you don't put it into practice because it just seems too simple, too darn easy to work.
After all, if the simple, easy ideas really worked then wouldn't everyone be using them? Well you would think, but even the simple solutions take some work on your part to be successful. And too often, people want the results without having to do the work.
Simple does not mean you don't have to do the work. It just means not complicated.
So what is this simple yet incredibly powerful idea that can help you generate significantly more business? What is this marketing technique that is so simple and inexpensive that I believe everyone should be doing it from the very first day they go into business?
Drum roll please...ba, da, ba, da, ba, da, ba, da, ba, da...
Commit to sending out personal hand-written notes - Thank You notes or Cards.
What's that? You were expecting something a little more sophisticated and intricate than this? Don't hit the 'delete' key just yet. I really think you're going to want to hear this.
The great salespeople and successful business owners want to be in front of their customers, prospects, referral sources and alliance partners as much as possible. And one of the primary keys to staying top of mind with these folks is to find ways to do it in a positive and non-threatening manner.
Personal hand-written notes certainly fit this criterion.
When someone hires you to do work for them, or someone else refers some business your way, they expect you to produce results, deliver quality service, and get the job done. Therefore, if you do all of these things, all you've done is meet expectations. But guess what, your competitors are typically able to meet those expectations as well.
If you want to create raving fans that will help you really grow your business, then you have to give them more than they expect. And the power of a personal hand-written note is a perfect way to do that. Think about the last time you received a hand-written note of appreciation. How did that make you feel? Didn't it make you feel good?
The unwritten part of the message is that this person cared enough to take the time to write a note to ME! That is precisely the reason that this simple but powerful idea works so well. Try it and you'll find that the more you use them, the better they'll work and the better you'll feel.
The reasons to send personal notes including "thank you" notes are practically endless. But this is a lost art in the world of business anymore. Even though personal attention is always more effective, email and voice mail are just so much quicker and therefore make it ineffective in some peoples' minds.
I just have to shake my head when I hear comments like, "That won't work for my business. My clients expect me to be more technically advanced." Don't get me wrong, email and voice mail certainly have their place. But, the personal touch is what will set you apart from others competing for your clients' attention.
Consider How This Might Work For Your Business...
Imagine how a scenario like this might work for your business... A client makes a small purchase from you and receives a personal, hand-written thank you card in the mail within a few days. Then they receive another hand-written card 30 days later just checking in to make sure they're happy with their purchase and reminding them how they can access customer service. Then they receive another personalized card 60 to 90 days after that making a special offer only available to current customers.
Do you see how powerful a simple campaign like this could be for your business?
For more reading on the subject, check out my "Thank You Notes... Use Them To Build Business Consistently" article at www.proven-smal l-business-marketing-solutions.com.
(c) - Kevin P. Dervin, KPD Marketing
About the Author:
Kevin Dervin is focused on helping small businesses that are ready to grow, but struggle with how to consistently attract more clients. He has created http://www.proven-small-business-mar keting-solutions.com to be an online resource for small business owners to share what he has learned and continues to learn. Visit his site for more great marketing information you can put to use in growing your business today.
You can also find Kevin's Kansas City based KPD Marketing practice at http://www.ABCDgrowth.com and subscribe to his free ezine called ABCD Grow. Everyone who subscribes will get a copy of his free report "Five Fundamentals To Help You Boost Your Service Business And Increase Your Satisfaction!"
What is Upselling?It means pre-selling any additional features of your... Read More
Benefits! They're what marketing is all about. No doubt you've... Read More
It's a great concept, - and it has a 'cool... Read More
So, you want to know what your competitors are up... Read More
Many sales problems can be solved by improved marketing. Selling... Read More
Whether you go to a Chamber of Commerce event, a... Read More
Even the world's best marketing strategy won't work for you... Read More
Thousands eyes were fixed. Hearts were beating hard against the... Read More
HOW YOUR LIST AFFECTS POSTAGE COSTS AND WHAT YOU CAN... Read More
In direct mail lore, there's a rule stating that you... Read More
Have you ever gone to a networking function and seen... Read More
How many of your customers are loyal customers? More importantly... Read More
Who says scientists can't market? Here are 10 easy marketing... Read More
Learn a lesson from professional direct mail copywriters. They follow... Read More
For any business to be successful whether on or offline... Read More
Did you now how to follow up a new customer... Read More
Your local Chamber of Commerce.Now before you stop reading, I... Read More
1. Determine the goals of your promotional products program. Do... Read More
This list contains 25 powerful strategies to improve your direct... Read More
Most B2B marketers spend a great deal of time analyzing... Read More
Marketing is a vital aspect of a business' operations. It... Read More
Grant Businesses have a love-hate relationship with the Yellow Page... Read More
For generations people have been saying that laughter is good... Read More
"?A powerful agent is the right word?" --Mark TwainAnd what... Read More
Some people have little difficulty attracting and maintaining clients who... Read More
Small and emerging companies often do not put together a... Read More
Brochure printing can be easy if you first identify your... Read More
Behavioral economics is a new science that sheds light on... Read More
Promotions are everything you do to let your customers know... Read More
Once you have the attention of a business prospect, at... Read More
Make a vow to keep up your marketing schedule in... Read More
The usual complaint from companies is that Marketing simply does... Read More
In business we have a number of ways or tools... Read More
Information is the lifeblood of the economy. That's especially true... Read More
I was saddened to hear of the passing of one... Read More
It seems nowadays every marketing guru and their brother-in-law has... Read More
I have been working on a direct mail campaign for... Read More
If you are not using flyers in your business you... Read More
If anyone was to ask me what my greatest strength... Read More
Here's a simple way you can generate lots of sales... Read More
So... you spend time and effort putting together a survey,... Read More
If you really want to pull more profits from your... Read More
How many leads have come into your business since the... Read More
To be your own marketing expert you first need to... Read More
Are postcards better for building awareness or for selling?In my... Read More
Sales are down, and I need more customers now! Sound... Read More
"But this won't work" said Steve. "I've tried it in... Read More
Every professional or consultant knows that clients typically hire people... Read More
Never tell people how to do things. Tell them what... Read More
Celebrities are the tastemakers that drive brand awareness and usage.... Read More
Special Requirements for Reprint: we ask only that... Read More
If you want to substantially increase your tourism prospects and... Read More
Niches are like bathrooms; you never notice them until you... Read More
As we study the demographic regional variations for small service... Read More
Listing names of Big Mail Requestors, and sending out packages... Read More
As a life-long dancer, I know a bit about the... Read More
Writing and publishing a successful newsletter is perhaps the most... Read More
Radio advertising can be a small business's best friend. It's... Read More
There comes a time in every small businessperson's life when... Read More
Boomers are a prime and growing target audience. Does your... Read More
Corporate marketing groups - especially bandwidth-challenged small-to-mid-sized departments - can... Read More
When marketing your practice, as well as designing yourbrochure, web... Read More
Almost every small business marketer knows that they should gather... Read More
An inexpensive way to promote your services is to createvarious... Read More
Most business owners get so involved in the work of... Read More
So many of you have been telling us that you're... Read More
Marketing |