Here is your C.I.T.T. (pronounced "kit")
[Color ? Illustrate? Type ? Test]
COLOR. Color plays a major role in influencing particular moods and feelings about your company. Don't believe me? Look at Dove? soap. You'll find the shampoo bottles are white. White conveys purity, simplicity and a sense of cleanliness. It's strategic and makes sense doesn't it?! Have you noticed that you can associate an industry by its color? Blue is a popular color for technology companies and bottled water companies, for instance. How about identifying a certain mood by color? Quick, what mood do you think the color red evokes? Could be romance or anger or urgency...
ILLUSTRATE. Small businesses and solo-entrepreneurs don't have budgets like Nike, Starbucks and McDonalds... so, if you decide to create a graphical image to represent your business, make sure it communicates what your customers might expect from your company. Great examples of this includes the logo of Giftpile.com and IndieArtistStation.com
TYPE. There is an art to lettering... just ask a calligrapher or illustrator who can create a logo based on letters. Again, illustrated in the Giftpile.com (mentioned above). An illustrator created a custom type which looks similar to gift wrap and ribbons on presents which is very appropriate for the service Giftpile.com performs (wedding gifts).
TEST. With the variety of promotions and advertising you may conduct, shouldn't your logo look *Good* in black & white (b&w)?! "Shouldn't I think about color for my logo?" and "Why is b&w important?" you may be asking... Great questions! Do you think you'll ever make copies of your marketing materials... isn't it cheaper to make b&w copies at Office Depot (average $0.02-$0.05/each)? Your logo will be on all your future business faxes, too! If you participate in tradeshows, you may have b&w imprinted giveaways because it's more affordable to imprint your logo in b&w than in color. That goes same for print advertising (newspapers, magazines, business journals, etc.). Since your logo will be used in all types of media or a variety of mediums (from posters, t-shirts to mugs and pens), it should be easy to resize (larger or smaller) while keeping the quality and crispness of the design. Most likely the end result of the logo designed for you will be available in a vector graphic format (the most popular design tool is Adobe Illustrator which saves your design as a .ai or .eps file) - simply crisp line graphics easily scalable without loss of quality.
----------------------------------------------------------------
With over 100+ websites designed in the past 4 years, Maya Sunpongco is your Chief Imagination Officer for Design Insomnia, in San Diego, CA - an internet/web graphics firm that harnesses the "Power of Design to Communicate." She supports women-owned businesses and is a member of the National Association for Female Executives and the Professional Women's Network.
Once you have the attention of a business prospect, at... Read More
I don't know about you, but I secretly love watching... Read More
Have you read anything in the news lately about childhood... Read More
You can love it or you can hate it but... Read More
Here is your C.I.T.T. (pronounced "kit")[Color ? Illustrate? Type ?... Read More
You want all of your marketing messages to have a... Read More
Many service professionals tell me that they are uncomfortable with... Read More
A great way to gain more local sales is to... Read More
Ten Marketing Pitfalls By Stuart ReidIf you want to make... Read More
Okay. Raise your hand if you think brand management is... Read More
I'm reading Seth Godin's Permission Marketing and he brings up... Read More
When you're just starting out in business, it's a safe... Read More
Expanding your subscriber list, whether it be for your ezine,... Read More
HOW YOUR LIST AFFECTS POSTAGE COSTS AND WHAT YOU CAN... Read More
One of the biggest mistakes we could make as business... Read More
Here is an example of a business-to-business sales letter mailed... Read More
We live in a world that for many has become... Read More
This really and truly is the easiest (and most profitable)... Read More
Ok, before we get down to the benefits of... Read More
Social scientists have proven that people experience what they come... Read More
The point is what you give to another you give... Read More
With all the shuffling that's been seen in the search... Read More
There are so many competitions by running business. So you... Read More
Business to business communications on the web are as stale... Read More
The lowly postcard?it's more than just a "having fun, wish... Read More
Is your marketing plan dull, flat, and downright boring? Is... Read More
So how do you effectively market your product or service... Read More
How to Create Strategies That Work In Today's Markets. Of... Read More
Viral marketing involves the use of surf-exchanges, and if you... Read More
"Instead Of Wasting Time Trying To Hit The Lottery Of... Read More
Relevant, original and impactful: that's what my friend Creative Director... Read More
Are you struggling to find a new twist for... Read More
An important part of planning your business is to know... Read More
AGE OLD QUESTIONBusiness scholars throughout the planet keep asking the... Read More
On a copywriting board I frequent, someone expressed bafflement that... Read More
You are an expert. You have lots of content -... Read More
With all the shuffling that's been seen in the search... Read More
Is your marketing strategy getting the results you desire?Mailing postcards,... Read More
IntroductionMany businesses and organisations have a perception that marketing means... Read More
Your URL (www) should be everywhere and more.I know many... Read More
Doing a current customer breakdown can help you find the... Read More
Any economics student can tell you that price is a... Read More
Procrastination is every marketers worst nightmare.This applies on three fronts.Firstly... Read More
Successful direct mail packages contain three things: an attractive offer,... Read More
Here is a powerful tip on how to substantially increase... Read More
Here are some marketing mistakes that take a heavy toll... Read More
Direct Mail . . . Newspaper . . . Radio... Read More
Direct mail can be one of the most effective tactics... Read More
We all know we can pay a magazine or a... Read More
Brochures are a great way to get your message across.... Read More
Here are some questions to get your thoughts and cash... Read More
So... you spend time and effort putting together a survey,... Read More
If you want to double your business, then you need... Read More
Every professional or consultant knows that clients typically hire people... Read More
This past weekend I received a disturbing message from a... Read More
If you are a mobile auto detailer or mobile car... Read More
We have been talking about choosing groups to participate in... Read More
Are you planning an event or participating in a trade... Read More
Most of us are used to the concepts of risk... Read More
I had a telemarketer call me recently. Here's a rough... Read More
When marketing your practice, as well as designing yourbrochure, web... Read More
Have you ever wondered why the phones aren't ringing the... Read More
People are making a fortune on pamphlets. If you go... Read More
Tactical marketing processes are once again undergoing fundamental shifts from... Read More
There are several color formats and systems available for mixing... Read More
Fellow Publicity Insiders, what does... Read More
Marketing |