So, you have a business card? And you have given it to a few of your friends as well? Great! But did you get those cards to give to your acquaintances or to get business? Are they getting business for you?? That is the key question.
Most of us today have a business card, except those few who plans to survive the battle of brands without the most necessary armor. In this 20th century business world, even a mom-n-pop shop needs a business card and a logo to survive-today these are the bare necessities for any business.
Now, having business card is not good enough, the question is how good is your business card? Is it getting the desired business for you? Or in other words, are you able to use your business card to its full potential?
We must realize a business card is not just a piece of paper or a small card stock with your contact information. It is an essential branding tool for your business and has every potential to get you new business, provided you know how to use it.
When you hand over your business card to a client, you expect him to contact you for your product or service, but have you ever thought, why should he contact you and not your competitor, if he has both the cards? This is where a well-planned business card gives you the advantage. Your business card must have something in it that would create an interest in the prospect to contact you.
There are several ways to do this.
a) You can add a tag line to your business card that speaks about your USP.
b) You can offer a discount to people purchasing your products if they present your business card while purchasing.
c) You can have a small survey at the back of your business card and ask the people to fill it up and submit back to you or your shop and they are eligible for some discount or prize based on a draw on those surveys. At the same time, when they come to return you those survey cards, don't forget to give them a new business card without any survey.
d) You can ask people to visit your website and give them a discount for subscribing to the newsletter. (This serves two purposes, you get a client base to inform about your new products and services at the same time your prospective customers became aware of your web presence)
e) Give your business cards to all your first time customers and promise them a discount on repurchase ? this can be highly effective to increase your customer loyalty.
You must also understand that when I say that your business card should get you more business I don't want your business card to look like a billboard. You must be careful while drafting your business card and ensure that along with your contact information it has got just the minimal information that is required to prompt a prospect to initiate an action that can culminate to a sale. You should also take proper care about the design and the quality of paper that you use. If you can keep in mind, all these factors while designing your business card and then use it effectively, be assured, you have just employed one of the most effective sales agent for your company.
Ray Smith is a marketing Expert with years of experience in different industries and specialized knowledge on branding and internet marketing. Corporate Identity Design - Corporate Logo Design
Any economics student can tell you that price is a... Read More
The small business marketing strategy you can't afford to miss... Read More
What is the single biggest fear of teenagers, business owners... Read More
Procrastination is every marketers worst nightmare.This applies on three fronts.Firstly... Read More
I am a great believer in the keeping to the... Read More
Many sales problems can be solved by improved marketing. Selling... Read More
Today I've decided to share with you a new word... Read More
Small companies that rely on business-to-business sales often find it... Read More
What's in a name?Think of your business name as an... Read More
Voice Mail is a classy name for "answer Machine". Problem... Read More
The steps to creating an effective marketing plan begin with... Read More
You could end up with poor results when designing a... Read More
1) People are buying in smaller quantities. Our busy lifestyle... Read More
Have you ever walked into a store or business and... Read More
If you're going to do postcard marketing on an ongoing... Read More
The importance of pricing can not be underestimated as incorrect... Read More
Have you clearly defined your target audience? These are the... Read More
If you're like me, you're always looking for ways to... Read More
Times are a changin'! More women today work outside the... Read More
Multi-level marketing is the biggest growth industry in the 1980's.... Read More
With promotional items there are standards: t-shirts, mugs, note cubes,... Read More
Personal contact with customers is a crucial element in the... Read More
Marketing public relations gives you cost effective ways to reach... Read More
It seems nowadays every marketing guru and their brother-in-law has... Read More
Can we actually learn a marketing lesson from reality TV?... Read More
Coming up with an idea, seizing the opportunity, and setting... Read More
You may be in business for yourself or as a... Read More
The good news is that there are thousands of people... Read More
How many leads have come into your business since the... Read More
Social scientists have proven that people experience what they come... Read More
If you've been in the copywriting realm for very long... Read More
Things have to change. Cross selling is not going to... Read More
Marketing is the key to success with any business, online... Read More
Motivating strangers to give their money away is one of... Read More
If you use promotional products you probably already know the... Read More
You want all of your marketing messages to have a... Read More
An accountant once told me that he never met anyone... Read More
The Web is intended to help people find information quickly... Read More
Almost everyone who dreams of starting their own business is... Read More
If you're like me, you're always looking for ways to... Read More
Your customers don't know what they want. And to assume... Read More
Maybe you don't want to work that hard, or maybe... Read More
Postcards are an effective way for many business owners and... Read More
My 6 year old daughter Emily knows exactly what she... Read More
Are you on track for hitting all your business goals... Read More
When people think about promoting their business, the first thought... Read More
I have been working on a direct mail campaign for... Read More
What's the fastest, simplest and cheapest way to promote just... Read More
A powerful consumer market with annual spending power exceeding $350... Read More
Whether it is for is a real estate listing, a... Read More
I was about seven or eight years old when I... Read More
It used to be if you were a small business,... Read More
If you pick up a copy of the November 2003... Read More
The Building Blocks to Successful MarketingIt's More than Sales and... Read More
In the age of e-newsletters and e-mail, you may not... Read More
More and more people are realizing that the Internet offers... Read More
I do think that it is entirely possible for an... Read More
1) Create systemsCreate systems for everything you do, especially those... Read More
First in a series of three articlesRegardless of your law... Read More
A brochure can be a great promotional tool, whether it... Read More
Here's one of the most important success principles you'll ever... Read More
Have you looked for marketing advice on the internet recently?... Read More
It's interesting to see how resourceful people become when starting... Read More
Most entrepreneurs first write their business plan and then develop... Read More
Alright you've got yourself a nice website with a great... Read More
For any business to be successful whether on or offline... Read More
Marketing |