You need only one card, but make it noticeable. Make sure it says the right thing.
I mentioned before that you can make some cards using your computer. However, I would suggest that you take time to have them designed in order to look professional. A good designer will cost at the beginning of the process but, over time, the cost will be negligible compared to the amount of business you can generate by simply using a business card. Your main card should have a simple and clear design that makes it easy for the recipients to contact you. The card should indicate what type of business you are in as well. I have seen so many business cards that leave me wondering what it is that they do. For example, I went to a fund-raising meeting for a Chamber in my local area and I was given a set of business cards for contacting possible suppliers of goods for the event. More than half the cards only had things like "Tecon Incorporated" on them. I had no idea what they did or what they could possibly supply. As a result, I only called on those companies that clearly defined what they sold.
Take a look at your own business card. Does it spell out clearly what you do? If someone picked up your business card because you left it at a potential client's office, would they be able to figure out what you do? Would they even read your card?
If you have a good design and a clear message on your business card you will be portrayed with a professional image. Placing your web site address and your email contact information will give a potential client another way to contact you. Good design should also be carried through to other components of your business stationery and website. The message you give your customers should be consistent.
Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com
Last month we looked at what you need to do... Read More
This list has been compiled as a result of years... Read More
Do I need a web site? That is the question... Read More
So you have been writing mortgages like crazy now for... Read More
When you place brochures from every mortgage company side by... Read More
Mortgage marketing to Realtors involves having a crystal clear position... Read More
You're probably thinking, here we go again somebody is trying... Read More
"?A powerful agent is the right word?" --Mark TwainAnd what... Read More
1. Personal Fundraising letters are about as personal as you... Read More
How to sell more and sell quickly online for your... Read More
One of the hardest jobs in fundraising is crafting original... Read More
The "Matures" are the generations that came along between 1909... Read More
No claim is made that the steps outlined would be... Read More
One secret to a site that sells: Look at your... Read More
Many sales problems can be solved by improved marketing. Selling... Read More
A church in my community provided me with one of... Read More
With direct mail, you can break even and still claim... Read More
Whether it is for is a real estate listing, a... Read More
I have always enjoyed talking to a Realtor friend of... Read More
My childhood was my foundation for how I write and... Read More
Measuring the benefit of your product or service means putting... Read More
..products or services now. They may not revisit your web... Read More
The famous P.T Barnum once said, "Without promotion, something terrible... Read More
As a professional service provider, you're paid for what you... Read More
While success with any internet marketing program falls on the... Read More
You may not realize it, but you already have a... Read More
Marketing can be expensive. It doesn't have to be, but... Read More
Marketing is a business process about which much is written,... Read More
Whether you're a former retail store owner known for your... Read More
Does your Web site talk about your company? Yes, I... Read More
People are known to shop on impulse- buying an item... Read More
If you are not using flyers in your business you... Read More
Your business success depends on your ability to promote your... Read More
When it comes to marketing there's simply too many choices.... Read More
Your local Chamber of Commerce.Now before you stop reading, I... Read More
1. Your Most Valuable AssetA mailing list of valued customers... Read More
Many businesses want to market to all carbon-based life forms.... Read More
Have you started thinking about your Valentines Day Promotion yet?It... Read More
When commercials come on the television do you get up... Read More
Let's face it, the name "proposal" is a great misnomer,... Read More
"Advertising doesn't work." I hear it from my clients all... Read More
If recreating the old experience of subscribing to magazines by... Read More
When a shopper picks up a product in a store,... Read More
A recent issue of Entrepreneur magazine included a marketing story... Read More
Being in a quandary prevents you from moving forward in... Read More
"If My Work is Good Enough, I Shouldn't Have to... Read More
Competition in the past has embodied such beliefs of "kill... Read More
Here are 7 simple marketing tips to help you boost... Read More
None of us have enough time in the day to... Read More
Did something catch your eye in a direct mailing this... Read More
You may be engaged in a marketing activities that are... Read More
I am doing what you do, sitting at my computer,... Read More
We live in an unprecedented era of communication. Because of... Read More
The biggest secret to success in business is to always... Read More
For centuries and most of the decades in the 20th... Read More
Benefits! They're what marketing is all about. No doubt you've... Read More
The customer is king/queen. We have all heard this mantra.... Read More
Everything you will ever need to know about internet marketing... Read More
At first glance, nothing seems more chaotic than a trade... Read More
Is your business growing, or are you on a plateau... Read More
Let's continue to discuss the various marketing principles that are... Read More
The world of marketing has changed. With increasingly better educated... Read More
Same old same old just doesn't sell anymore. To... Read More
When you hear the word "marketing" what comes to mind?... Read More
Are you spending more time trying to get new clients... Read More
Referrals are an extension of Networking. If people like you... Read More
Marketing |