If you are a mobile auto detailer or mobile car wash company you might wish to think of attaining the local newspaper as a strategic client for your services. Usually newspapers have large staffs, especially daily newspapers. They do everything in house to save costs. They obviously have lots of cars to clean and this means plenty of customers. In fact as a mobile auto detailer or car washer this could be a half a days stop on your route or even a full day depending on the size or the paper. Think of the employees of a newspaper?
Newsroom/Editorial Staff
Artwork/Layout/Graphic Department
Circulation Department
Classified Department
Printing Department
Accounting Department
If you are fortunate enough to have a daily newspaper in your area, you probably already know their benefit. They make a great weekly stop and have lots of fleet vehicles to wash. And if you don't have the fleet contract but do wash cars for the staff/personnel, you will eventually pick up the fleet work. It's inevitable.
If you know the staff and all the reporters, it's easy to get press releases printed. But press releases aren't all a newspaper has to offer. There are many other uses to explore such as:
Inserts
Advertising
Calendar Of Events
Letters To The Editor
Feature Stories
Weekly Stops
Fleet Washing
Classified Ads To Find Labor
Press releases
As a matter of fact, almost everything you need to know about your community is there. Free publicity has always been the advantage of such small businesses as mobile auto service companies. Mobile detailing is an ultra-high visibility small business and the more visibility you have the more money you will make. As long as you are trying to find good companies to put on your business cleaning route, may as well kill two-birds with one stone and sign up the newspaper; makes dollars and sense. Think about it.
"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs
Never tell people how to do things. Tell them what... Read More
Want to learn how to lose a billion dollars?Just follow... Read More
Behold! He with the light cometh!He shall light thy darkest... Read More
Ted Nicholas is a marketer with a proven track record.... Read More
Postcards may be one of the best kept secrets of... Read More
Strategy #1: Change Your Mindset That's right, change your mindset!... Read More
If you're like me, you're always looking for ways to... Read More
Our ego can get in the way of marketing our... Read More
There's a saying that half of all marketing efforts are... Read More
After a friend was bitten by a spider, I decided... Read More
If you're a business owner, you probably spend quite a... Read More
What Stands Between You and Writing an Artist Statement or... Read More
So, you want to know what your competitors are up... Read More
First in a series of three articlesRegardless of your law... Read More
Certainly the newest earth quaking event in Internet Marketing insider... Read More
SMS is good for:? Short lead times and immediacy ?... Read More
Benefits, that's what!Whether you're selling in print or in person,... Read More
You'll always need to find new prospects for your business.... Read More
Did something catch your eye in a direct mailing this... Read More
NO! When I say "5 P's", I'm not talking about... Read More
Used the right way and with the right audience, postcards... Read More
Peek a Boo - We See YouDoes your company have... Read More
If you pick up a copy of the November 2003... Read More
What effect are the baby boomers having on the economy... Read More
The telephone enables a credit manager to make many contacts... Read More
A business card makes a statement about who you are... Read More
Tactical marketing processes are once again undergoing fundamental shifts from... Read More
In just one month three California vineyards have introduced new... Read More
If yours is a small business and you have big... Read More
"Traction. Articulation. Ground Clearance. Maneuverability. Water Fording. We've put your... Read More
If you've got a mailing list of at least a... Read More
An important part of planning your business is to know... Read More
So you just dropped a tidy sum to attend a... Read More
Lots of people get confounded when attempting to exchange links,... Read More
The most crucial aspect of having a high response rate... Read More
THE GREAT MAIL ORDER MYTH There are a number of... Read More
It's where your employees are in a 'special place' when... Read More
Staying ahead of the marketing curve seems to be a... Read More
The purpose of business is to create and retain a... Read More
Relevant, original and impactful: that's what my friend Creative Director... Read More
Business marketing is one of the most important parts that... Read More
Is Advertising Viable?At the turn of the 20th century, department... Read More
What Is A Joint Venture?A joint venture is an agreement... Read More
Information is coming at us from all directions nowadays. This... Read More
Inherent tensions exist between marketing and IT. This is often... Read More
Is your business growing, or are you on a plateau... Read More
This is a devastatingly powerful way to extend your marketing... Read More
Some of the most successful package introductions have come from... Read More
Anybody that frequents shopping malls are familiar with the bar... Read More
"Dig your well before you're thirsty" is the title of... Read More
Every direct mail package you drop in the mail should... Read More
Behold! He with the light cometh!He shall light thy darkest... Read More
1) Know the company and their culture. Are they trendy... Read More
A church in my community provided me with one of... Read More
If an alien civilization from Mars was planning a friendly... Read More
More And MoreIt was notable that when I started my... Read More
Mobile businesses are quite unique in the way they must... Read More
With more and more companies wanting to integrate their products... Read More
Clichés. We've all heard them...and hear some of them so... Read More
I met a lady who said she received a notice... Read More
It's quite apparent that Americans are living... Read More
Are you trying to promote your business with a tiny... Read More
Rule Number One when writing marketing materials is "Know Your... Read More
Heavily branded websites like amazon.com are household names and carry... Read More
Hello everyone! Have you ever been curious about something, and... Read More
Radio advertising can be a small business's best friend. It's... Read More
Marketing |