Heres A Robust, Turnkey, Interactive. Best of Breed, Mission-Critical Solution to Kill Buzzwords

Fellow Publicity Insiders, what does this phrase mean?

"We envision a center of excellence where our accelerated change
agents can maximize their core competencies."

Huh? - or - "The company is a global leader in pressure-sensitive
technology and innovative self-adhesive solutions for consumer
products and label materials."

Clue: they make stickers.

Pity the poor reporters who have to dig through this pile of
drivel to find a news story. Free help is here. Bullfighter, an
aptly-named software program from Deloitte Consulting, works like
a spelling checker program to spot questionable words and phrases
in Microsoft Word and PowerPoint documents. Bullfighter can be
downloaded at:

http://www.dc.com/insights/bullfighter/

For a humorous & irreverent look at buzzword bashing that
includes real-life, buzz-laden press releases and pitch letters,
go to:

http://www.buzzkiller.net/default.htm

Have a seamless, win-win day!

Bill Stoller, the "Publicity Insider", has spent two decades as
one of America's top publicists. Now, through his website, eZine
and subscription newsletter, Free Publicity: The Newsletter for
PR-Hungry Businesses http://www.PublicityInsider.com/freepub.asp
he's sharing -- for the very first time -- his secrets of scoring
big publicity. For free articles, killer publicity tips and
much, much more, visit Bill's exclusive new site:
http://www.PublicityInsider.com

In The News:

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