Creative Online Marketing For Salespeople and Business Professionals

New to a sales career? Want to market yourself but don't have the money to do so? Tired of cold calling and prospecting? Wish there were an easier way to get the word out about your services?

Does this sound like you? This was what I felt like when I got my first sales job selling copiers ten years ago. My sales manager back then was into the traditional methods of getting new business; that is, prospecting, cold calling, booking appointments, doing product demonstrations, and closing sales. The problem is, when you're new to the sales field, this is time consuming. Cold calling is not only one of the most difficult things to do, it also takes too much of your time, time which can be better spent in front of prospects.

So what do you do? There is still a need for cold calling, but it should only be part of your overall prospecting equation. Until you make business contacts and connections and have a wide business network, try some free online resources which can help you. The following is my list of online marketing methods which you can try. None of these on its own will generate enough business for you, but taken together it could give you a good start. Best of all, all these suggestions are free. So take a half day and try these:

1. Post a free classifieds ad on Craigslist is ranked the 41st biggest website in the world (by What this means is that millions of people visit the site every month; that is, millions of potential clients. So if you're a lawyer, a financial consultant, an insurance broker, a real estate broker, a contractor, or you sell anything at all, there is category for you to post a free classifieds ad. Classifieds ads posted on stay there for 45 days, so you only need to post once every month and a half. But even better is that these classifieds ads find there way into Google search results. So, even people that are not specifically searching for your product or service on the actual Craigslist site may be coming across your ad through search engines.

2. Create a free profile on TradePals is a directory of business professionals, entrepreneurs, sales people, and trades people across the U.S. and Canada. It is categorized by city and business category. The website provides sales leads to its members. Basically, you create a profile and place it in the proper city and category. So let's say that you are an engineering consultant in Miami. You create a profile and place it in the engineering category in that city. If someone from Miami is searching for an engineering consultant and sees your profile they can contact you by filling in a contact form and you will be notified by email that someone wants to do business with you. TradePals allows you to post a photo of yourself. Take advantage of this option as profiles with photos are viewed more often.

3. Create a free profile on and join in on the discussions in some of the business groups on that website. Myspace is populated mostly by teens and younger adults, so the audience may not be your target market, but there are some mature people using the site too so it's worth a shot. The good thing is that this website is ranked #28 in the world (by so a lot of people find there way to this site.

4. Create a free profile on Ziggs allows for a comprehensive profile and also places it into categories. But instead of a directory style approach, it uses a search option. For example, you can search a keyword "lawyer" in New York, and you'll be shown all the results of lawyers in New York that have created a profile.

5. Create a profile in business discussion forums and join in on the discussions. By adding your 2 cents into these discussions people will see you as an expert in your given field. Include you business phone number in your profile so that people that want to contact you can easily do so. Two of the best online forums that I have found are and

These five suggestions can get you started and get your name out there as a business professional. Together, these websites receive millions of visitors a day. Each of these visitors is a potential client. Building your own website costs money and advertising it will cost even more. Take advantage of websites that are already there for you to use. In addition to these, there are dozens of other websites that offer free advertising, from press release websites, like, to business networking websites, like See what works best for you and use the services that they offer. So, while you are cold calling and prospecting in the traditional sense, these websites will be working for you and advertising your services 24 hours a day.

Tino Buntic's B2B sales career ranges from selling copiers to selling insurance. Currently, he is running his newly launched website,

In The News:

pen paper and inkwell

cat break through

Creating Your Unique Selling Proposition or USP

Creating Your Unique Selling Proposition"Don't tell them what you do.... Read More

Marketing Operations Elevates Public Relations and Communications Professionals

Is your marketing department taking advantage of MOM and MRM?... Read More

Writing A Marketing Strategy

It is my belief that if anyone is to suceed... Read More

Commercial Collections By Telephone

The telephone enables a credit manager to make many contacts... Read More

The Key to Success

Good business is about communication... not just what you say... Read More

The Use of Bar Code SMS in Mobile Marketing, Advertising, CRM

Anybody that frequents shopping malls are familiar with the bar... Read More

How Testimonials Can Put You in the Spotlight

If you need evidence that a testimonial or referral can... Read More

Advertising Your Private Practice: 6 Tips for Maximizing Your Results-Part 2

As discussed in part 1 of this article, "Your Private... Read More

Peek a Boo - We See You -- 7 Trade Show Tips for Marketing Managers

Peek a Boo - We See YouDoes your company have... Read More

Successful Surveys: 10 Tips for Better Results

Why would you use an email or online survey when... Read More

Referrals - How to Get Them

Referrals are an extension of Networking. If people like you... Read More

Marketing Strategy - Getting the Marketing Groove

Wouldn't it be great to have a year where your... Read More

Mortgage Marketing - Viral-Email, Referral Marketing Strategy

This is a devastatingly powerful way to extend your marketing... Read More

Marketing Ideas Without Action Will Get You Nowhere!

Marketing Ideas Without Action Get You NowhereYou want to grow... Read More

15-Minute Marketing: Lots of Results in Little Time

Do you think you don't have enough time to market?... Read More

Creating a Marketing Timeline That Works: 17 Simple Ideas for Marketing Your Small Business

"Goals are dreams with deadlines." -Diana Scharf HuntWhen clients come... Read More

Eleven Reasons Donors Stop Responding To Fundraising Letter Appeals

Donors will stop responding to your fundraising letter appeals for... Read More

Small Business Marketing; Abstract Philosophical Discussion

Our bodies work like our small businesses. They work best... Read More

Custom Lanyards - The Perfect Solution for Promotion, Branding, and Marketing

Lanyards are fast becoming the new "must have" promotional item.Events... Read More

Heres A Robust, Turnkey, Interactive. Best of Breed, Mission-Critical Solution to Kill Buzzwords

Fellow Publicity Insiders, what does... Read More

What Are Focus Groups & How Do They Work?

Businesses and other organizations use focus groups to research consumer... Read More

Five Tips to Make Your Marketing More Creative

Same old same old just doesn't sell anymore. To... Read More

Radio Ads That Get Results

Radio advertising can be a small business's best friend. It's... Read More

Wealth Knowledge & Power ? Lost Secrets From Ancient Masters

Behold! He with the light cometh!He shall light thy darkest... Read More

Always Sell To New Eyes And New Ears

One of the hardest things for you to do as... Read More

Communicating Our Attitude

The goal of successful marketing is to create long lasting... Read More

Are You Sabotaging Your Marketing Success?

What?!? Sabotage your own success? Who would do that? Well,... Read More

Be a Smarter Marketer - Learn the L-A-W for Trade Shows

People attend trade shows because they are in a specific... Read More

Wife?s Marketing Prowess Helped Edison See the Light

It is well known that Thomas Edison was an inventor,... Read More

Twelve Places to Buy a Mailing List

2004 Jeffrey DobkinThere are two types of lists, determined by... Read More

Another Commercial? Dont Touch That Dial! Watch & Learn

When commercials come on the television do you get up... Read More

The Top 10 Ways to Market your Business or Professional Practice Without Advertising

Every business and professional practice MUST be in the public... Read More

Maximizing Your Yellow Page Investment

Yellow Page users are the hottest of all prospects ?... Read More