Promotions That Build Profit

Promotions are everything you do to let your customers know you exist. Good marketing techniques can help eliminate the "I didn't knows" from your clients and would-be clients. Even if you believe you have more than enough business you should always continue to do some sort of marketing. What if there is a sudden downturn in your industry? What if you have to suddently reach more customers? With a good marketing system in place you will be prepared for any surprises.

Additionally, you must be very vigilent in your marketing efforts when things are slow. This is NOT the time to pull back. If anything, go forward by taking advantage of all the free and low costs opportunities that will keep your name at the front of your market.

Develop a Winning Marketing and Promotions Campaign

Marketing a business can be a huge challenge. However, if you have systems in place, are consistent in implementing your systems, have great follow up and truly care about your customers, your business will not only survive, it will thrive. Before you begin a marketing campaign for your business, take time to develop a good plan.

With promotions, it may not be a one size fits all for your business. Depending on what you are promoting at any given time will determine what type of plan you need to put in place.

However, these are some things you should always consider in any campaign.

• Collecting names and contact information for inclusion in your database

• Inputting the information in a timely fashion

• Sending some type of a follow up within a short period of time after obtaining the information

• Keeping a well-groomed database

Before starting a promotional marketing campaign, ask the following questions:

• What is the purpose of the campaign?

• How much time do you need to properly roll it out?

• What is your budget?

• Who is your target market?

• How will you promote it?

• What type of incentives do you need to offer ? coupons, giveaways, drawings?

• Will you do all the promotions yourself or will you need to hire someone to help?

• What is your system for collecting names and contact information?

• Will you need special insurance for the event?

• Are you complying with all state and federal laws? For example, in Utah we have very strict laws about anything that remotely resembles gambling such as a raffle.

• Will you be including other companies in your campaign?

Your Marketing Program Needs to Be Ongoing

As a marketing and promotions advisor to small and medium sized companies, I often see people who try something once, get little or no result and then cry, "Marketing doesn't work!" Fact is, one letter, one phone call, one ad, one press release - none by themselves will achieve the desired result, but having a continuous, ongoing plan for marketing and following it will.

Something you must do in order to gain optimum results is to get excited about marketing you and your business. The more passionate you are about what you do the more people will want to do business with you.

Copyright: © 2004 by Kathleen Gage

Publishing Guidelines: You may publish my article in your newsletter, on your web site, or in your print publication provided you include the resource box at the end. Notification would be appreciated but is not required.

About The Author

Kathleen Gage is a business advisor, keynote speaker and trainer who helps others gain marketing dominance and visibility within their market. She is the recipient of the 2004 Giant Step Award for Business of the Year in the State of Utah. Call 801.619.1514 or email Kathleen@turningpointpresents.com. Get Gage's online newsletter called Street Smarts Marketing and Promotions by visiting www.kathleengage.com.

kathleen@turningpoint presents.com

---

Wife?s Marketing Prowess Helped Edison See the Light

It is well known that Thomas Edison was an inventor,... Read More

Keeping your Business Card visible

Famous quotes that keep you thinking.Have you ever listened to... Read More

Simple Marketing Idea - Big Marketing Results!

Have you ever noticed how many times it's the simplest... Read More

Getting New Clients - When Only a Few is More Than Enough

Many of the business owners I speak with are looking... Read More

Getting Personal ? Innovative Marketing for Small Business Owners

The small business marketing strategy you can't afford to miss... Read More

Four Essential Marketing Plan Components

Preparing a Marketing Plan for your product or service is... Read More

10 Tips to Grow Your Business Plain & Simple

"Try not to become a man of success but rather... Read More

Design Does Matter

The idea that good design can improve how people perceive... Read More

Words that Sell

We all know the English language contains hundreds of thousands... Read More

Non-Profit Success Requires Ongoing Marketing

In a crowded marketplace of ideas, it is important for... Read More

How Architecture Rendering is Part of the Impact

Cartoons have gone from celluloid to digital. Movies have gone... Read More

Tipical Mistakes in Marketing

To prevent the risks of a promotion campaign for our... Read More

Good Vibes/ Bad Vibes

Have you ever walked into a store or business and... Read More

Your Company Need More Marketing? Or Just Better Marketing?

Many sales problems can be solved by improved marketing. Selling... Read More

Reasons Why People Usually Dont Buy Again

There are many psychological reasons why people will buy from... Read More

Boost Your Direct Mail Response Rates with Mapping Technology

On Superbowl Sunday, Domino's Pizza delivered more than 900,000 pizzas-and... Read More

Marketing Lessons from Santa

If a nonexistent man can change the world and millions... Read More

The Path To Your Prospects Wallet Begins At His Heart

You want your prospect to make the decision to buy... Read More

The Secret to Good Writing

Skilful business writing involves getting your message across simply and... Read More

Six Ways to Boost Response on Your Surveys and Gain More Useful Information

So... you spend time and effort putting together a survey,... Read More

How to Up-Sell Change

As Freud cautioned, it's insanity to keep doing the same... Read More

Take My Commitment (to Your Biz) Quiz!

Starting and managing a successful small business takes time, energy,... Read More

Viral Marketing with a Powerful Twist

What would you do with 500, 1000 or more additional... Read More

Deciphering Marketing Lingo: Whats the Difference between a USP, Single Message and a Tagline?

Maybe you've heard these different marketing terms, maybe you haven't.... Read More

Marketing Strategy and Template for Independent Professionals

Having a marketing strategy and marketing approach is very important.... Read More

People Do Business with People They Like

People do business... Read More

Fertilizer For Your Grassroots Marketing

Looking for a great way to drive traffic to your... Read More

Direct Mail Formats: How to Choose the Right One for Your Next Mailing

Which pulls the best response, a postcard, a self-mailer or... Read More

Sell Big Ticket Items Now! - 1 Simple Step To Keep Your Fears From Holding YOU Back

First, some background on today's topic. I've had a terrible... Read More

Tackle a Newsletter and Come Out On Top

Unlike any other marketing vehicle, newsletters give you the opportunity... Read More

How To Start With Absolutely Nothing And Create Wealth online in 30 days or less.

Without a doubt, if you asked me, Shane if there... Read More

How To Perfect Your Marketing Message!

When it comes to your marketing message, the little things... Read More

Simplicity In Marketing

In a world that is spinning out of control; with... Read More