10 Tips to Grow Your Business Plain & Simple

"Try not to become a man of success but rather to become a man of value." Albert Einstein

Recently I heard a statistic that the majority of businesses operate at 60% of their potential. While I was unable to obtain the source of that statistic it seemed rather accurate or maybe even high. The Small Business Association reports that "2/3 of new employer firms survive at least 2 years, and about 1/2 survive at least 4 years." The language they use is almost as scary as the statistics themselves. This article provides tips to help you develop and grow a strong, solid business foundation.

1- Solid Plan with a Clear Simple Vision- Think of the impact you would like your business to have in the world. Think big! You may never reach your vision but the vision itself is so grand that your team gets excited about it. Then back up and look at what would have to happen to get there. Create a solid plan with realistic short and long term goals.

2- Focus on Profitability vs. Revenue- While revenue is important, high revenue doesn't add value if your expenses are just as high. What can you do to create more profit? Possibly develop various streams of income. What expenses could be reduced or eliminated? How can you operate more efficiently? Think profit.

3- Work "in" and "on" your business- Sometimes we get so caught up in daily tasks "in" our business we forget to step back to take a wider look from the outside. Seeing it through a customer's eyes. Noticing how it fits into the community. Preparing the future of the company. On the other hand, we can get so comfortable working "on" our business we forget to step in to talk with customers and experience what the employees face on a daily basis.

4- Automate and Create Systems- What do you need to automate? What system can you put in place that would free up your time or make you more money? What tasks need to be eliminated, systematized, or delegated. What system would help your employees be more effective and provide the best service? Finally, is there a system that needs to be upgraded? Automation and systems help your business be consistent and efficient.

5- Consistent Marketing Plan- Marketing expert Jay Conrad Levinson of Guerilla Marketing has said that "I hate to admit this, but mediocre marketing with commitment works better than brilliant marketing without commitment." It is important to have a marketing plan in place that is consistently and persistently being carried out on a daily basis....not just when you need more customers.

6- Increase Value to Your Customers- Give more than your customers ask for...more than they expect. There are 3 convenience stores by my neighborhood. The first one built I visited regularly and was satisfied. Nothing unique. The second I visited less than a handful of times and had to wait every time to get checked out so haven't been back in years. Every time I get gas at the third store I am greeted over the intercom with a friendly "Hi, how are you today?". When we go inside they are friendly and always provide my kids with a free lollipop. They even added a Post Office inside. Who do you think gets my money on a regular basis and with very little effort or money on their part? The one that gives more than I expect. What added value can you provide that will increase your "Wow" factor?

7- Innovate- React to the customer's needs before they know they need it. Instead of selling what you want, sell what the customer needs. How do you know what they need? Take time to talk to them. At a minimum talk to your best customers and learn from each one you've lost. Find out what they would like and what their challenges are. Stay current on market trends in your industry.

8- Leadership vs. Management- Empower your staff to manage themselves. Do you really want to spend your time problem solving? Train them well. Make sure they know the vision of the company and they are on board because there is a personal win in place for them. The personal win gives the employee motivation to cooperate as part of the team.

9- Well Oiled Machine vs. Chaos- Is each section of your business operating efficiently while working together towards the common goal? Or are the members of your team expending time and energy daily putting out fires. What change can you make to shift your business out of crisis/ problem-solving to operating with ease?

10- Develop YOU! - Take a minute to hold your breathe. As you hold your breathe think about what you really want. See what happens. Unless you are uniquely talented you probably had trouble thinking about what you want....because your needs were not being met. When you take care of yourself... feel strong, healthy, happy, and have time and space in your life...you can focus on what you want and attract more to your business.

Take one step at a time and build a strong, solid business. Along the way build lots of reserves...time, money, space, revenue sources, future products, etc. and begin filling the gap to your potential.

Today's Dare to Take Action Challenge: Focus on one tip above for one week. What changes can you make? Take action on one, build momentum, and move on. Starting Now!

Copyright 2003 © Beth A. Tabak, All rights reserved.

Beth Tabak is a Business & Life Coach, columnist, & owner of Starting Now. She is 100% committed to coaching small business owners and professionals to grow beyond limits, and create the business and life they keep thinking about. Free informative classes, resources, ezines, and more at http://www.startingnowcoaching.com .

---

A Quick Guide To Finding Reciprocal Links

Trading reciprocal links is one of the best ways to... Read More

Networking Basics Turn Yourself Into A Profit Making Giant

I would like to introduce you to one of my... Read More

Direct Mail Response Devices and How to Craft Them

Successful direct mail packages contain three things: an attractive offer,... Read More

Marketing Mimics Life

Clichés. We've all heard them...and hear some of them so... Read More

Direct Mail Postcard Rules

It's a fact that your customers are your best leads.... Read More

How to Manage Your Marketing Mix

Here's the deal: advertisement is not marketing. It's like saying... Read More

The Biggest Problem With Your Marketing Is...?

What is the biggest problem most marketers have? Who knows.... Read More

Keeping Pace with Business Marketing

Today's business marketing rules are different than they were in... Read More

What to Include in Your Marketing Plan Write-Up

For those new to marketing planning, the thought of completing... Read More

Assumption Based Marketing Vs. Fact Based Marketing

One of the most common mistakes in marketing is making... Read More

Always On Stage - 3 Quick Tips for Trade Show Exhibitors

Do you feel uncomfortable when you're in the trade show... Read More

Stretching The String: Five Tips To Maximize Your Marketing When You Are On A Shoe String Budget

"I know I need to market my business in order... Read More

Develop Your Curiosity And Increase Profits

If anyone was to ask me what my greatest strength... Read More

Teaming Up Marketing and Sales

The Pitchers: SalesLet's say you have a new baseball team... Read More

Marketing to Hispanics/Latinos

A powerful consumer market with annual spending power exceeding $350... Read More

Basic Marketing Dope

Sometimes the simplest data is the best. Marketing is not... Read More

The First Rule of CRM for Financial Services

Things have to change. Cross selling is not going to... Read More

Is Your 4X4 Trail Rated?

"Traction. Articulation. Ground Clearance. Maneuverability. Water Fording. We've put your... Read More

There?s More to Marketing ROI (return on investment) Than Meets the Eye

All too often people look at marketing ROI in terms... Read More

Marketing Quandaries

Being in a quandary prevents you from moving forward in... Read More

Marketings Nuclear Weapon

Three seconds. That's what you have to convey your message.... Read More

Are You Ready To Research Your Market?

Picture this. You develop some product or service, spend countless... Read More

Good Marketing Pays for Itself

Most companies ask themselves this question: "How much will this... Read More

Be a Smarter Marketer - Learn the L-A-W for Trade Shows

People attend trade shows because they are in a specific... Read More

Leverage The Power Of Using Flyers To Advertise Your Online Product or Service Offline

One commonly overlooked method of advertising offline is flyers. Flyers... Read More

Top 5 Ways to Generate Qualified Leads for Your Small Business

Do you ever wonder if you could be doing a... Read More

Time for Marketers to Clean Up Their Act!

Some years ago, a prominent Australian hi-tech company... Read More

Whats Your Marketing Weak Link?

Your marketing weak link could be undermining the rest of... Read More

To All Internet Marketers - How To Get My Business?

More and more people are realizing that the Internet offers... Read More

The Truth About The Fallacy Of 7

Ted Nicholas is a marketer with a proven track record.... Read More

Customers: The Key To Successful Marketing

How well do you know your customers?What is the primary... Read More

The Top 10 The Top Ten Signs That Your Marketing Message Needs a Facelift

Is your marketing plan dull, flat, and downright boring? Is... Read More

B2B Marketing - Why it Should be Subtle

Subtle adj. Showing or making, or capable of showing or... Read More