How to Save Time and Achieve More by Creating High-Leverage Marketing Assets

The single biggest, non-renewable asset you have is your time. There are only three things you can do with it: waste it, sell it, or invest it. As an entrepreneur or a service professional, what you do with your time acutely impacts how much money you can make.

If this year you want to make clients come to you, earn a six figure income, become the expert in your chosen field, positively impact lives of many people, gain fame and earn respect of your peers ? you have to invest your time into creating marketing assets!

Just like the wealthy invest in assets that continuously appreciate and generate more money ? like real estate, the savvy entrepreneurs invest in creating marketing assets that grow your business with no additional expense.

What are those assets? Here is just a short list:

Content Info products Referral partners Ezine subscribers list Customers list Incoming links to your website Testimonials Education

So if you want to become the "top dog" in your industry, you've got to start doing what the "big dogs" do. To begin investing your time into creating high leverage marketing assets use this short checklist:

DON'T design expensive logos. While establishing your uniqueness is important, people will not do business with you because you spent money on a cute graphic!

DO survey your ideal clients. Learning and understanding their needs allow you to offer them solutions they want ? and that makes you incredibly attractive to them.

DON'T place ads that feature little more but your logo, phone number and address. Stop kidding yourself thinking you are the next IBM or Coca-Cola and that merely mentioning your name will get people pounding on your door!

DO create content that addresses the most pressing needs your prospects and clients are desperately trying to solve! Write articles, create special reports, publish an e-zine or e-book (or regular book), and record audio/video products. If you advertise ? advertise those products not your services.

DO take time to learn and leverage free publicity. Research media contacts, take time to understand what type of information appeals to them, and become good at presenting your information in the format they like best.

DON'T attend every networking meeting you can find. Your time is much too valuable to try to attract business in one-on-one fashion. Contrary to the popular belief ? networking isn't cheap!

If you sum up the cost of your time, the price you pay to eat all that rubber chicken, and the energy to follow-up with people who will likely never do business with you ? it's a very expensive (and ineffective) way to find only a handful of qualified prospects!

DO develop informative presentations. Find large gatherings of your ideal prospects and become good at getting yourself invited as a speaker.

DON'T fiddle around adjusting the shades of colors on your web site!

DO look for online communities that already attract your ideal clients and find a way to make them link to you. Ask them to post your articles. Make your site content rich so they will want to list it as a resource. Or sell an info product and invite them to become an affiliate.

DON'T beg for referrals!

DO create ways your current clients can easily "give you away" (like an article or an audio CD)

DO build relationships with referral partners. Create ways in which they can introduce you to hundreds or even thousands of prospects at once!

DON'T try to figure everything out on your own ? that's a very expensive way to learn marketing and build your business.

DO invest in knowledge products and access to experts. An hour or two with a knowledgeable advisor can save you th0usands of dollars in time and money wasted on wrong strategies and improperly implemented tactics. Providing people with easily accessible information about solutions will position you as a valuable resource and an expert. These tools will not only attract all the new business you want, but they will allow you to charge the money you deserve and create the lifestyle you desire.

So stop wasting time eating all that rubber chicken and chasing people who will likely never do business with you nor refer a single client. Instead, start creating high-leverage marketing tools that over time will generate an avalanche of new business!

(c) 2004 Adam M. Urbanski

The Author, Adam Urbanski, the Marketing Mentor, helps Service Professionals and Small Business Owners attract more clients. For more free tutorial articles, hot how-to tips and a FREE 32-page marketing guide go to http://www.themarketingmentors.com

---

Do You Really Know Your Prospect?

I'd like to introduce you to someone. I don't actually... Read More

How to Use Your Newsletter to Research Your Market

A few decades ago, in the early days of automatic... Read More

Give It Away Now - The More You Share, the More You Sell!

Give away your knowledge, and you'll make money. How does... Read More

The Power of a Survey

How many times have you been asked to participate in... Read More

Want to Increase Your Business? First You Need to Understand where You are at!

Are you having trouble understanding basic situational marekting concepts? Then... Read More

How to Put Law & Order into Marketing Your Legal Practice

First in a series of three articlesRegardless of your law... Read More

Direct Mail Personalization

A colleague who does work for a nonprofit organization contacted... Read More

Consistent Marketing Provides Big Rewards

Being inconsistent when it comes to marketing your business can... Read More

Coupons that Work

Turn a coupon into a business card (or vice versa).Coupons... Read More

Are You Attracting or Repelling Prospects?

There are basically two ways in which you can either... Read More

Does Your Marketing Pass This 10-Point Test?

Good marketing, whatever form it takes, always meets certain criteria.... Read More

Deceptive Marketing and Procrastination

Procrastination is every marketers worst nightmare.This applies on three fronts.Firstly... Read More

Top 10 Tips To Market & Build Your Professional Practice

In building and running a professional practice (or any small... Read More

Radio Advertising Works With These Tips!

Advertising on the radio can be an effective lead generation... Read More

Does The Market Really Want It?

At the very heart of any successful marketing strategy is... Read More

Terrific Titles, Happenin Headlines

You've probably heard the slogan, "You never get a second... Read More

Who are Those People Youre Selling To?

If you're in the IT business, that's an important question.Most... Read More

4 Steps to Successful Offline Drawings

There are many different ways to market offline, each important... Read More

Do I Need an RSS Feed?

RSS has been around for more than 10 years but... Read More

How Would You Handle This?

We have been talking about choosing groups to participate in... Read More

What Does Marketing Mean?

You can have the best little business ever with wonderful... Read More

Off The Shelf Software for Making Business Lists

Available to all small businesses are business lists, which come... Read More

Small Business Bonzai Marketing

Do you own a small business? Do you wish to... Read More

Using a Contact List Profitably Part One

In previous articles, we discussed the generation of a contact... Read More

Focusing Your Marketing Efforts

One of my favorite quotes is often used to describe... Read More

Psychology of Setting Prices

Pricing is one of the four major components of marketing.... Read More

Word of Mouth Marketing

'Word of Mouth' is still one of the most effectivemarketing... Read More

Marketing On The Cheap: Speak Out!

No matter what business you are in, you probably have... Read More

Marketing with Special Reports. 5 Ways to Develop Content Your Prospects Cant Wait to Read

So you've decided to start publishing an e-newsletter, or you'd... Read More

How to Add Warmth, Color & Texture to Your Advertisements

"?A powerful agent is the right word?" --Mark TwainAnd what... Read More

Sum of Its Parts

I just spent a week at the beach with my... Read More

Lack Of Business Isnt Always The Problem

When you're just starting out in business, it's a safe... Read More

Inform vs. Excite

excite v. 1 a: to call to activity b: to... Read More