Powerhouse Marketing With Persuasive Postcards

The lowly postcard?it's more than just a "having fun, wish you were here" delivery system. This tiny billboard is actually a powerhouse of a marketing tool with almost unlimited uses. Harness this little dynamo and you'll find a surge of new business opportunities.

Here are some reasons your company should consider a postcard:

1. Cost effective: A regular-sized postcard only costs $.23. You can send up to a 4 1/4" x 6" card without incurring additional expense. This cost is before any bulk-mailing discounts, which can substantially add to savings. They are also inexpensive to print, even if you go to a four-color job. And, since a postcard is a single piece of paper with no envelope, post cards don't incur a folding and stuffing charge: simply print, label, and send 'em.

2. Postcards are versatile: Your business can use a postcard to show a picture of a new product, send a reprint of a recent advertisement, invite people to an upcoming event, or announce a new service offering. You can also use a postcard to direct people to your website.

3. Quick to read: Another benefit to postcards is the speed at which people can read your message. Studies have shown recipients don't open every piece of mail. Since a postcard doesn't take any time or effort to open, most people simply flip the card over to see what it says. Your audience is reading it as soon as it reaches their hands. It's a powerful way to entice people to visit your website. Offer a free e-report or a chance to win something to drive them there. Make your sales pitch online.

4. Make a bold statement: If you don't mind spending a little more on postage, go for the OVERSIZED card. You can create some amazing pieces that are 6" x 11" and mailed out with a first-class stamp. These are surefire way to make a lasting impression and recipients are less likely to simply toss them.

5. Stay in touch: Postcards are an easy and inexpensive way to keep your customers aware of your company and showcase new services or products. You can send out coupons to customers you haven't seen in a while. Offer your recipients an incentive for referring new business. Let them know about new areas or content on your website.

6. Eye-catching handouts: Use extra postcards left over from your mailing as a fancy "business card" at a seminar you offer or a networking event you attend.

7. Feedback forms: You can develop a quick survey. Recipients can check a couple of boxes and fax them back to you. It's likely you'll get a good response if with such an easy-to-complete format.

8. Test your messages: Print several versions of your postcard message and send each to several different mailing groups. Find out which version gets the best response and that's your winner. Use the high-response one in a mailing to a larger group. Watch the responses roll in!

9. Coupons: Use the postcard to entice a visit to your location. When customers come in to your service location, they can bring the postcard offer with them to receive a discount or freebie.

10. Remind your customers: If you are a dentist, a mechanic, or another type of business that provides a routine service, a postcard can be sent as a reminder to your customers that it's time to come in for a check-up.

So, the next time you're thinking about doing a mailing, consider trying postcards to reach your customers. You can generate a BIG response without spending a lot of money!

Wendy Maynard, your friendly marketing maven, is the owner of Kinesis. Kinesis specializes in marketing, graphic and website design, and business writing. Visit http://www.kinesisinc.com for more articles and free marketing wisdom.

Want to harness the power of kinetic marketing? Sign up for Kinesis Quickies, a free bi-monthly marketing e-newsletter: http://www.news.kinesisinc.com

In The News:


pen paper and inkwell


cat break through


Keep Costs Down and Keep the Marketing Strategy Simple

One of the biggest mistakes we could make as business... Read More

Top Five Tips for Marketing that Gets Results

When marketing your practice, as well as designing your brochure,... Read More

Ready, Aim, Fire...Oops...Wheres The Target?

Everywhere you go on the Internet you find the words,... Read More

Slogans: Creating and Using Them In Life, Career and Business

Information is coming at us from all directions nowadays. This... Read More

The Top Seven Marketing Mistakes

In my view, nearly all government statistics about reasons for... Read More

The Seven Keys to Marketing Genius: The Complete Guide to Increasing Your Marketing IQ

How smart is your marketing? Do you follow the crowd... Read More

Direct Mail Offers: Eight Steps to Making them Effective

Every direct mail package you drop in the mail should... Read More

The Magic of Using Booklets for Tradeshow Giveaways

Candy, squeeze balls, pens, and key chains -- these provide... Read More

Growing Your Business With Your Marketing Priorities

None of us have enough time in the day to... Read More

Want to Increase Your Business? First You Need to Understand where You are at!

Are you having trouble understanding basic situational marekting concepts? Then... Read More

Writing Guarantees that Sell

"This offer is good but can you guarantee it."Why write... Read More

Top Four Marketing Secrets of Building a Professional Practice

Building a coaching or consulting practice can be rewarding and... Read More

Marketing On The Cheap: Join The What?

Your local Chamber of Commerce.Now before you stop reading, I... Read More

Starting Small Business Promotional Campaigns

So you're starting a small business. You figured out what... Read More

Beyond Repair: The Fixed-price Model

Don't get me wrong. I certainly don't think the majority... Read More

Money Making Real Estate Marketing Ideas

Real estate marketing is a lot simpler than most Realtors... Read More

Importance of Endorsements And How To Use Them

Customer endorsements are an inexpensive and easy sales tool, particularly... Read More

A Business In One Sentence

Marketing expert and author, Geoffrey Moore, has a useful fill-in-the-blank... Read More

Finding Your Niche: What Do You Want To Be Known For?

In my experience, there are two kinds of small business... Read More

Loan Officer Marketing ? How to Target the Right Agents

Once there was a loan officer, who marketed his services... Read More

A Successful Solution: 10 Things to Consider

A provocation for the coming year, decade, century or millennium.By... Read More

Marketing Success - Marketing Strategy - Brand Identity Guru

Marketing message x Credibility x Visibility = Marketing SuccessThese three... Read More

The Beginners Mail Order Business Guide

No claim is made that the steps outlined would be... Read More

The 3 Unknown Steps of Marketing Success

To be your own marketing expert you first need to... Read More

Discount Promotional Items ? How to Save Money

It takes money to make money is an adage we... Read More

Marketing Planning Made Simple - Another Small Business Power Tool

Marketing planning must be really difficult and complex, otherwise why... Read More

10 Elements Every Direct Mail Piece Should Have

Don't want your direct mail to end up in the... Read More

Are You Losing Business?

As a small business owner, you are grateful for all... Read More

5 Print Ad Essentials!

Writing an effective print ad, particularly a classified advertisement, requires... Read More

First to Market Theory

AGE OLD QUESTIONBusiness scholars throughout the planet keep asking the... Read More

Data Map Charting for Mobile Businesses

As we study the demographic regional variations for small service... Read More

Differentiate or Die

Sounds pretty harsh, doesn't it? Well, I can tell you... Read More

Making More With Existing Clients

Have you ever put on a jacket you haven't worn... Read More