Mortgage Marketing - Viral-Email, Referral Marketing Strategy

This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.

It doesn't have to be complicated, just professional looking with good content. It is vital, however, that there's a place for visitors to sign up for a free mortgage consultation.

If you don't have a site you can still make some money with this email so read on.

First, make sure that you get the email address of every client you do business with. When you close a loan send the client a simple email. Something like this:

------------------------------------------------

Dear (Client Name),

Thank you for choosing me for your home financing needs. I hope the experience was a positive one. And I trust that you are happy with your home loan.

I'm running a limited time promotion right now that might benefit you. You see, I've learned through experience in this business that people in the market for a home loan usually know others also in the market.

My first objective with every client is to provide them with the right product for their needs at a good price in a friendly, honest and efficient manner. I sincerely hope I have lived up to this goal in my dealings with you.

You should know that not all mortgage brokers are guided by these same principles. If you have friends or family who could use my services wouldn't you feel better if you knew their broker would do right by them?

Here's what I'd like to ask of you. Copy and paste the block of text below into a blank email. Insert the name of one of your friends who could benefit from a home loan and send it to them. Send it to as many friends as you know who are in the market for my services.

-------------------------------------------------

Hey ,

Check out this website. I used this guy for my loan. He was straight with me and I got a good deal.

www.YourWebSiteHere.com?Client@TheirServer.com

----------------------------------- --------------

Not only will you be doing your friends a favor, you'll have the opportunity to get a free set of movie tickets. For every one of your friends who comes to my website and requests a free consultation I'll give you two movie tickets good for you choice of any movie in the area.

I'll know they were sent by you because your email address is embedded in the website address. When your friends get to my site it'll record their visit.

At Your Service,

Your Name & Contact Info

--------------------------------------------------

This strategy does require some technical expirtise but nothing too comlicated. Your office techie should be able to set this up for you. And, of course, you'll be out the cost of a couple of movie ticket for each lead you get this way.

Please feel free to use or modify the above sample email and use it in your business as you see fit.

To Your Prosperity,

David A. Wells

Alexander Publishing

David A. Wells, owner of http://www.Mortgage-Millions.com and author of The Millionaire Mortgage Broker's Marketing Manual, is a mortgage marketing expert who helps mortgage brokers succeed. He can be reached at mortgage@mortgage-millions.com.

In The News:


pen paper and inkwell


cat break through


Limited Time Only (Shh! Its A Secret)

Under normal circumstances, you'd shout it from the rooftops. After... Read More

GoogSpy: Business Counter Intelligence for Everyone

So, you want to know what your competitors are up... Read More

Down To The Wire

When you want to win and woo new clients with... Read More

Growing Your Brand Assets

Okay. Raise your hand if you think brand management is... Read More

The 7 Areas of Marketing Waste - Are You Committing These Marketing Sins?

If you want to reduce waste and grow your business... Read More

Consumer Thinking And Search Marketing

12/20/04According to a recent article by ComScore Networks, about three-quarters... Read More

4 Easy Ways to Get Free Marketing Exposure

Are there really ways you can get valuable marketing exposure... Read More

Learn How to Market Your eBusiness in Real Time: Dissect, Study, Emulate

Everything you will ever need to know about internet marketing... Read More

Big Money With Folios

One of the easiest, if not the easiest, ways of... Read More

Time for A Marketing Tune-up

If you have been in business any length of time,... Read More

Sowing and Growing Your Network

The N-word! We all know the value of networking and... Read More

Be a Smarter Marketer - Learn the L-A-W for Trade Shows

People attend trade shows because they are in a specific... Read More

The Dare-To-Be-Different In Marketing Checklist

There is a big payoff in being different. When you... Read More

Hispanic Market Reality and Purchasing Power

How many Hispanic people live in the US currently. Well... Read More

Make Your Mailing a Home Run, Not a Strike Out!

You can use great design and copy to get a... Read More

Five Tips for Trade Show Success on a Small Budget

No matter how small your marketing budget, your business can... Read More

Up Your Income Next Week: 13 Ways to Have a Sale

Nothing gets people buying products or programs like a special... Read More

Set Your Business Apart With A Unique Selling Proposition

Unless your company has absolutely no competition now or in... Read More

How To Make More Money

The biggest crime in small businesses today goes unnoticed by... Read More

Standing Above The Crowd

In today's highly competitive business environment it is critical to... Read More

What Does Your Business Address Say?

If you are operating a business from your home and... Read More

Get FREE Web Tips From Your Competition

I knew this one would get your attention. How can... Read More

Spike TV - Know Your Audience

What do Klingons, giant rubber bands, and monster trucks all... Read More

Your Plan For Marketing Success

The most important, yet overlooked aspect of marketing is an... Read More

The Secret to Adding Credibility to Your Business ? Testimonials!

You may not realize it, but you already have a... Read More

Networking Basics Turn Yourself Into A Profit Making Giant

I would like to introduce you to one of my... Read More

Bedroom Marketing

Hopefully we are all adults here, so let's talk about... Read More

Marketing is More Than Advertising

Marketing is a business process about which much is written,... Read More

How to Write a Fundraising Thank-you Letter for Example (Includes a Free Sample)

Thank-you letters are one of the most important letters that... Read More

Getting the Maximum Marketing Mileage Out of Your Nametag

As a small business owner, you must always explore creative... Read More

How to Conduct a Successful Fax Marketing Campaign

1. Focus your fax marketing on one objectiveFax is a... Read More

Does Your Marketing Plan Need Changing?

Change is good, right? Not always. But when is it... Read More

Marketing A Misunderstood or Scary Product or Service

What do you do if your business, product or service... Read More