The Power of Thank You

Sometimes we loose site of the small things in life that are incredibly important. As a child growing up in America, most people are taught from a very young age to say Thank You in appreciation of a courtesy extended by someone.

Your parents, your teachers in school, your minister or teachers in church, your youth group leader and others all attempt to teach this civilized and courteous behavior from a very young age. Most children use Thank You without even thinking about it.

As adults, too many people forget this seemingly minor consideration when dealing in the business world. This lapse can have a very profound effect on the success of your business.

Even in the high-speed world of today, polite and courteous people stand out from the crowd. In the rush to complete your work, it's all too easy to forget to use Thank You with your customers, employees, vendors and others that you come in contact with on a daily basis.

People like to be appreciated. By using the simple coutesy of Thank You with your customers, you send the message that they want to hear - their business is important and appreciated by you.

Sincerity is a key ingredient when using Thank You. Don't verbalize Thank You as a hollow statement or mechanized response. If your customer is standing in front of you, look them in the eyes and sincerely thank them for their business.

A written Thank You note is an extremely powerful tool. Your ability to up sell additional services or products and gather referrals is enhanced with a personally signed Thank You note. People are much more willing to refer others to you when the pleasant memory of their transaction with you is remembered in a warm note.

The cost to your business to use this powerful tool is almost nil - verbally it's free and a Thank You note plus stamp is less than 50 cents. Incorporate Thank You notes as a systemic function in your normal business practices and this small courtesy will pay large dividends.

© 2004 ODEC

Mike Burstein has been helping the SOHO and Small Business community grow & prosper for over 20 years by solving start up problems, creating best practices, automating their offices, getting free publicity and dramatically increasing traffic and sales.

---

Growing Your Brand Assets

Okay. Raise your hand if you think brand management is... Read More

Using Flyers In Your Business

If you are not using flyers in your business you... Read More

Why Direct Mail Advertising Works And How To Lower Your Costs

I met a lady who said she received a notice... Read More

Fundraising Letters Are Easier To Write With AIDA

Learn a lesson from professional direct mail copywriters. They follow... Read More

Making a Hit with Your Marketing Campaign

Considered a vital link in a show's promotional plan, direct... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make... Read More

Target Your Share of the 50-Plus Market

It's quite apparent that Americans are living... Read More

When You Need More Than Magic To Keep Your Marketing Going

It is easy to focus on what remains outstanding and... Read More

Write Better Web Content

If you're reading this article, chances are that you, like... Read More

Direct Marketing Puts Information In The Buyer?s Hands

Direct marketing is advertising from a manufacturer or front-end supplier... Read More

How to Discover your Primary Market and Where to Find Them

Whether you market online or offline, you already know the... Read More

Universal Principals That Guide Business Growth

Universal principals are those "self-evident" truths that have guided brilliant... Read More

10 Awesome Ways To Attract More Orders

1. Create a free ebook directory on a specific topic... Read More

Direct Mail Marketing Done Correctly, Cannot Fail

So how do you do it?Direct mail marketing. When it... Read More

Multicultural Marketing ? Taking Care of Business At Hand

Multicultural marketing mirrors the changed face of America and is... Read More

Your Headlines Are Key To Your Success Or Failure. Do You Know What To Write?

Most professional copywriters would say that headlines account for 80%... Read More

Common Exhibit Marketing Mistakes: Ten Tips on How to Avoid Them

The key to great exhibiting is marketing. But marketing is... Read More

Joint Venture: 50 Power Secrets Of Joint Venture Marketing, Exposed

What is a Joint Venture?A joint venture is an agreement... Read More

How Do You Get Past The Gatekeeper?

The best joint ventures are with people in your own... Read More

3 Strategies to Market Your Business Even When There?s No Money

Many small and home based businesses know they need to... Read More

Your REALTOR® Marketing Plan

The steps to creating an effective marketing plan begin with... Read More

Marketing is More Than Advertising

Marketing is a business process about which much is written,... Read More

Devious and Deceptive Packaging

Have you read anything in the news lately about childhood... Read More

Has the Free Report Had Its Day?

For years now we have been inundated with offers of... Read More

The First Rule of CRM for Financial Services

Things have to change. Cross selling is not going to... Read More

Market Research ? How Good is the Data?

"Make money for taking surveys"," Cash for your opinion", "Make... Read More

Real Estate Investing - Writing Killer Postcards to Attract Motivated Sellers!

So many of you have been telling us that you're... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client.... Read More

Why You Dont NEED a Marketing Plan

If you pick up a copy of the November 2003... Read More

5 Tips to Help You Identify WHO To Market To

If you have your own small business, it's important to... Read More

Target Market - 3 Big Reasons You Need To Know Yours

Rule Number One when writing marketing materials is "Know Your... Read More

Flesh Eating Spiders And Other Marketing Horrors

After a friend was bitten by a spider, I decided... Read More

Creating a Marketing Plan for Your Website

Have you created a marketing plan for your Website? If... Read More