Business Card Design - How to Stand out and Get Noticed

One of the most powerful, yet over looked weapons in your marketing arsenal is your business card. If designed properly this little 3 x 2.5 piece of paper will not only let people know how to contact you it will also tell them why they should contact you. In order... Read More

15 Commandments Of Creating A Wealth Pulling Niche

Niches are like bathrooms; you never notice them until you need one." - Primm (From NicheBrain.com)Fact: The person who finds or creates a special niche gets the cream of our society's financial rewards. Whether you're Bill Gates or Joe Average.The niche, and the person who creates them, is... Read More

You?re In Charge. Now What?

For years now, you have been waiting patiently for that first opportunity to be put in charge of a group and show what you can do. It has finally happened. You are giddy with excitement and your head is full of ideas. You can't wait to implement, create change, and... Read More

How to Earn the Right

"How to Earn the Right..."Marketing your professional services is a lot like dating: you have to earn the right to be intimate.In both endeavors, you can't skip or rush through levels of intimacy for the relationship to work. Whether it's a new flame or a new client, you have to... Read More

Inform vs. Excite

excite v. 1 a: to call to activity b: to arouse to feeling 2 a: ENERGIZE b: to produce a magnetic field in 3: to increase the activity of 4: to raise to a higher energy level syn see PROVOKEA lot of marketing doesn't do the whole job. It informs,... Read More

How to Get a 100% Return on Your Marketing Investment Guaranteed!

One of the most effective ways to market your products/services is to create strategic alliances. Strategic alliances are partnerships with companies who sell to a client base similar to yours but they sell different products/services. The idea is to find partners whose clients may also be interested in your products/services.Many... Read More

The Power of Thank You

Sometimes we loose site of the small things in life that are incredibly important. As a child growing up in America, most people are taught from a very young age to say Thank You in appreciation of a courtesy extended by someone.Your parents, your teachers in school, your minister or... Read More

People Arent Interested in You or Your Company

Does your Web site talk about your company? Yes, I know, it's your company Web site! But the last thing it should talk about is your company.Yes, I'm sure you're all cool, interesting people, with fantastic skills, but trust me, that's not what you need to lead with on your... Read More

Sales Resistance on the Rise

Have you noticed it? More and more marketing campaigns are going over the top. They're trying bolder, more in-your-face tactics. And consumers DON'T like it.There's a growing resistance toward advertising. According to a recent study by Yankelovich Partners (a marketing company) 60% of consumers have a much... Read More

Do You Have This Important Tool in Your Marketing Arsenal?

Many business owners do not understand the authenticity and validation that a simple toll-free number adds to their business presence.It is particularly important that any business owner whose market is not exclusively local consider beefing up the image of the business with a toll-free number. Even for a business whose... Read More

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Marketing, Lead Generation, and Research: A 3-in-1 Solution

I Hate Cold CallsLong before I started my business, I... Read More

Mortgage Marketing - How to Earn More Business From Realtors®

Is your marketing strategy getting the results you desire?Mailing postcards,... Read More

Marketing For Profit - 6 Critical Traits

Develop These Six Critical Marketing Traits...And Success Will Surely Follow.If... Read More

The Five Most Common Joint Venture Marketing Mistakes To Avoid

Joint Venture marketing has become a highly popular way for... Read More

9 Highly Effective Marketing Tips

Here are 9 low-cost but highly effective marketing tips to... Read More

Marketing Operations Elevates Public Relations and Communications Professionals

Is your marketing department taking advantage of MOM and MRM?... Read More

Want To Be A Stronger Marketer? Work Your Marketing Muscles!

You want to be more flexible? You have to stretch... Read More

Marketing 101: The Power of Marketing

When you hear the word "marketing" what comes to mind?... Read More

E-commerce : The Bottom of Pyramid Approach

For centuries and most of the decades in the 20th... Read More

Ten Tips for Creating a Winning Proposal ? Part 2

Part 1 of this series described five critical components for... Read More

Cook Up Something Special: How To Create A WOW Experience For Your Clients

My niece recently graduated from high school, and my family... Read More

Who is Your Perfect Client

When I started my coaching practice I believed that I... Read More

Take the Test: Do Your Marketing Materials Really Grab Attention?

Today's constant bombardment of marketing messages means your materials must... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and... Read More

Marketing Flat? Is It Your Plan or Your Vision?

60+ hour workweeks, cash flows that constantly keep you up... Read More

Developing the Unique Selling Proposition

The "Unique Selling Proposition" advertising campaign was developed by Reeves... Read More

The Secrets of?

A lot of advertising and mailings promise to reveal the... Read More

One-Two-Three Punch Marketing

Printed material is just as important today as it was... Read More

Five Tips for Trade Show Success on a Small Budget

No matter how small your marketing budget, your business can... Read More

The Value of a Good Sales Letter!

Regardless of how many forms of promotional material you create,... Read More

Networking: The Cost of a Connection

"Networking is a waste of time," said JoAnne, owner of... Read More

Why Cutting Prices Is Like Cutting Your Own Throat

Why cutting your prices is like cutting your own... Read More

Beyond Repair: The Fixed-price Model

Don't get me wrong. I certainly don't think the majority... Read More

The Top 10 Marketing Tools to Grow Your Business in 2004

Looking to grow your business? Make sure you have these... Read More

4 Easy Ways to Get Free Marketing Exposure

Are there really ways you can get valuable marketing exposure... Read More

If You Can?t Answer This Question Your Business is Doomed!

How do you answer the seemingly easy question, "What do... Read More

The Illusion of Print Mail Services

If ever there was a lazy way to easy profits... Read More

Timing and the Right Product Will Make Your Dreams Come True

Are you looking to erase your debt, buy that new... Read More

How to Convey Trustworthiness in Direct Mail Marketing Sales Letter

A person or business that might buy from you is... Read More

Your REALTOR® Marketing Plan

The steps to creating an effective marketing plan begin with... Read More

25 Ways To Get More Business

Special Requirements for Reprint: we ask only that... Read More

Increase Your Sales By Following-Up

The difference between a successful business and one that just... Read More

Open Doors by Building Relationships

"You can make more friends in two months by becoming... Read More