Professional Marketing
Have you looked for marketing advice on the internet recently? There is no shortage of self-proclaimed 'gurus' from which to choose. But what kind of advice are they shilling out? Too often, it's over-the-top hype, blatant commercial ad copy and other tips designed for selling an inexpensive product to the... Read More
Gaining Business Intelligence
A white paper on how companies should analyse customer data to gain better business intelligence and how they can use that knowledge. In an increasingly competitive world, using your client database smartly, to gain a better understanding of your number one asset ? your customers ? can make or break... Read More
The REAL Key To Successfully Marketing Any Product!
The REAL key to successful marketing of any product is building relationships. The most successful tools for this strategy are forums, communities, coops and the new form of media desktop software, i.e. "Your Easy Street's" new Media Pilot. In order to properly build product sales, you must gain trust and... Read More
The Easiest Small Business Direct Marketing Tip You?ll Ever Get
This really and truly is the easiest (and most profitable) small business direct marketing tip you'll ever get. And when I say easy? I really mean EASY.It's a no-brainer.Once I tell you what it is you're probably going to say, "Oh that? I already knew that."But if you own a... Read More
Did Jesus Get Killed for Practicing Interruption Marketing?
I'm reading Seth Godin's Permission Marketing and he brings up the difference between Interruption Marketing and Permission Marketing.Interruption Marketing is when you interrupt people from what they are doing in order to ask them to pay attention to something else.Permission Marketing is when you build your product around a consumer... Read More
Trade Shows Are Not a Waste!
According to the Center for Exhibition Industry Research (the trade association for trade shows), industry spends more than $60 billion annually on trade show participation, more than the expenditures for magazines, radio and outdoor billboards combined! And, trade shows are more cost-effective than direct selling when it comes to reaching... Read More
Knock, knock. Whos There? Your Target Market, Are You Listening?
Have you ever had a conversation with a person who wasn't listening to anything you said? This one-way communication experience is a big turn-off and many times frustrating to cope with at the time. Is this occurring in your marketing? Oops, no one wants to think of their business as... Read More
Alarming Marketing Trend
One key discipline of successful direct marketing has been to test marketing communications tactics to continually improve results. There is now an alarming trend according to a recent survey that we conducted among business-to-business marketers who are readers of Sales Lead Report.Only 24% of the marketing professionals surveyed said they... Read More
Lessons Learned at the Harvard Business School
"If God wanted to create a perfect punishment for a high achiever, then He would have that person manage a professional service firm," says Professor John Gabarro of the Harvard Business School.Gabarro is on the faculty of the Leading Professional Service Firms program, an intensive, one-week executive education program taught... Read More
Global Market in the Cyber world?Go and Get It !
With the Internet opening up the doorway to the global market, everybody is up and running to reap the maximum benefit of this widely used medium. Not only has Internet gained importance as an important medium of communication but also has given a platform to thousands of people to nurture... Read More
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Writing Business Newsletters: Avoid the ?Me, Me, Me? Mistake
Effective customer newsletters find the right mix of promotional and... Read More
Three Ways to Put Fresh Spins on Old Marketing Concepts
Are you struggling to find a new twist for... Read More
How to Start a Big Mail Service
A BIG MAIL SHOULD CONTAIN:At least three to four Mail... Read More
Make It A Threesome
What if -- every time you had a networking appointment... Read More
Questioning the Data of Demographic Off The Shelf Marketing Products
I have been working on a direct mail campaign for... Read More
Is A Marketing Plan The Same Thing As A Communications Plan?
How does a marketing plan relate to an organization's communications... Read More
Why Insight and Flexibility is More Important than Perseverance in Marketing
Marketing successfully requires not only insight into how a product... Read More
Tricks of the Trade: Design your Booth for Maximum Impact
The fight for your customer's attention at a tradeshow has... Read More
Promote your Business and Products through Submitting Articles to Top Web Sites
Articles submitted to online publishers bring your site new visitors... Read More
Marketing Strategy - Getting the Marketing Groove
Wouldn't it be great to have a year where your... Read More
Five Tips for Trade Show Success on a Small Budget
No matter how small your marketing budget, your business can... Read More
Tracking Your Way to the Top!
I often wonder how people without a plan know where... Read More
Make Your Prospects Say Yes!
6 Secrets to Stellar Sales PresentationsEvery sale is won or... Read More
Building Skills in Information Marketing will Boost Your Business
Yesterday I was sitting on a train going into London... Read More
10 steps to promote your business
1) Word of mouth is the most cost-effective, powerful form... Read More
Online Magazine Subscription Services Make Shopping Online Fun For Magazines
If recreating the old experience of subscribing to magazines by... Read More
The Secret to 100% Success With Your Marketing
There's a secret to marketing, which is so simple, yet... Read More
Four Simple Ways to Cut Your Trade Show Marketing Budget in Half
Many times when a trade show is planned for there... Read More
Promotional Products
As a promotions director for a lot of super markets,... Read More
Marketing, Lead Generation, and Research: A 3-in-1 Solution
I Hate Cold CallsLong before I started my business, I... Read More
Market Yourself as the Expert
As a small business how do you compete with the... Read More
What Does Your Business Card Say About You? - Making A Great First Impression!
Interesting article in USA Today that I read this week... Read More
People Pleasing Postcards
Why are more businesses turning to full-color postcards as a... Read More
Attracting New Business on a Shoestring Budget
In a recent marketing workshop I attended, I discovered that... Read More
Unleash the Powerful Promoter Within
Dear Friend,You're ripping me off.How? You may be thinking, "We... Read More
Build Your Business Through Networking
Here's one of the most important success principles you'll ever... Read More
Using Purchased Leads
A little advice about using leads that you purchase from... Read More
Print Marketing Campaign, Whats Important and Whats Not!
Every company searches to lure customers to their product. Unless... Read More
A Point in Every Direction is the Same As No Point At All
Ever try to be something for everyone and find no... Read More
Simple Marketing Strategies Versus an SEO Line of Attack!
Each and every day those of us on the Internet... Read More
Five Joint Venture Marketing Skills A Small Business Owner Must Have
Joint venture marketing is a lucrative way of leveraging the... Read More
Marketing With Brochures
With the explosion of the internet and online businesses many... Read More
Creating Customer Value
The purpose of business is to create and retain a... Read More
Using Flyers In Your Business
If you are not using flyers in your business you... Read More
Client or Customer? There Really Is A Difference
Some people use the words "client" and "customer" interchangeably or... Read More
How to Market and Protect Your New Ideas
The intellectual property transfer market is now estimated to be... Read More
Lessons From a Six Year Old
My 6 year old daughter Emily knows exactly what she... Read More
Target Your Market
Your market is not everybody, as so many small businesses... Read More
Why You Buy, Part Two
More of the findings of the recent studies in behavioral... Read More
10 Beer Budget Event Marketing Tips
Are you planning an event or participating in a trade... Read More
Promotional Magnets: Promotion that Sticks
Some people are happy with just a business card. For... Read More
Web Site Marketing Strategy: 8 Ways To Increase The Perceived Value Of Your Freebies
It is a well known web site marketing strategy: To... Read More
How Gratitude Works
Want to know what the highest-impact, lowest-cost tool is in... Read More
Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing... Read More
A Seven Letter Word That Helped a 3 Month Marketing Newbie to Online Success
Who would have thought that a three month newbie and... Read More
Does Your Marketing Pass This 10-Point Test?
Good marketing, whatever form it takes, always meets certain criteria.... Read More
Doing it with Class!
Doctors do it, hair dressers do it, and salespeople can... Read More
What Is Multi-Level And How Should It Be Worked
Multi-level marketing is really a partnership. You go into... Read More
Independent Professionals: What Stands Between You and Your Artist Statement?
What Stands Between You and Writing an Artist Statement or... Read More
Marketing Strategy and Template for Independent Professionals
Having a marketing strategy and marketing approach is very important.... Read More
Stop Your Marketing Leaks
Thirty percent of all the drinkable water that runs between... Read More
Marketing with Special Reports. 5 Ways to Develop Content Your Prospects Cant Wait to Read
So you've decided to start publishing an e-newsletter, or you'd... Read More
No One Gives A Damn About Your Business. Unless You Give em A Reason To
The good news is that there are thousands of people... Read More
Sell More Online By Offering a Big Fat BONUS!
I don't know about you, but I secretly love watching... Read More
Tipical Mistakes in Marketing
To prevent the risks of a promotion campaign for our... Read More
How To Use Humor Successfully In Your Business Communications
For generations people have been saying that laughter is good... Read More
Spring Cleaning: How To Do It In Your Business To Make More Room For Success
With the arrival of Spring, I decided to get outside... Read More
Blowing Your Own Horn
Opportunity Assistance Business Resource Center At first you must think... Read More
21 Ways To Expand Your Subscriber List
Expanding your subscriber list, whether it be for your ezine,... Read More
Loyalty Cards ? Tips To Consider Before Committing To One
Loyalty marketing has been around for as long as retailing... Read More
4 Alternative Ways To Gain Lifetime Customers
You will always have more people that turn down your... Read More
Direct Mail
Do you have a website? A Web Newsletter? A mailing... Read More
Postcard Direct Mail Marketing: 15 Ways To Grab Attention
If you use direct mail postcards to generate leads or... Read More
Why Doubling Your Fees Can Increase Business: How Pricing Affects Buyers Decision Making Process
Want to know the simple way to get all the... Read More
What to Include in Your Marketing Plan Write-Up
For those new to marketing planning, the thought of completing... Read More
Ten Tips for Creating a Winning Proposal ? Part 2
Part 1 of this series described five critical components for... Read More
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