Twelve Places to Buy a Mailing List
©2004 Jeffrey DobkinThere are two types of lists, determined by their origin: compiled lists and response lists.Compiled lists are a common source of names and records that have been gathered, collected, and entered into a database. The names may have been acquired through public records such as vehicle owner registrations... Read More
Maslows Marketing Filter
One of the basics of all marketing and advertising training is a teaching of "Maslow's needs pyramid". This pyramid shows the different motivators and needs in a person's life and how they are built one upon the other. Supposedly this is presented to help the marketing student understand consumer motivation... Read More
Make It A Threesome
What if -- every time you had a networking appointment with someone -- you invited a third person. Sound like a ridiculous concept? Why on earth would you want to do this? Aren't you taking the focus off of your business and putting it on someone else's? Here are 5... Read More
Two kinds of Advertising for a Marketing Strategy
Advertising is the lifeblood of any business. If you do not learn how to advertise your products and services both efficiently and effectively, you won't be in business long. While the Internet has lessened or eliminated many of the costs normally associated with starting and running a small business, and... Read More
How to Develop an Effective Company Profile -- and Why
What is a company profile? A company profile is essentially a resume for your company that you use to establish your credibility with the market you serve. Your company profile helps potential customers to understand your business as well as to understand... Read More
Get Results: Start with Your Marketing Message and Objective
Recently I was talking with a very bright traditional marketer on the value of integrating Internet marketing into an enterprise's marketing mix. Personally, I have witnessed significant and measurable increases in the online results of an enterprise when they include traditional marketing strategies like direct mail, radio, television or publicity... Read More
Marking Your Territory
We all know the familiar adage "if it walks like a duck, quacks like a duck..." it's nearly always a duck. The same is true with image, particularly when it comes to the images we portray of ourselves as writers. My e-book "Articles That Sell", teaches the how-to's of... Read More
Did Jesus Get Killed for Practicing Interruption Marketing?
I'm reading Seth Godin's Permission Marketing and he brings up the difference between Interruption Marketing and Permission Marketing.Interruption Marketing is when you interrupt people from what they are doing in order to ask them to pay attention to something else.Permission Marketing is when you build your product around a consumer... Read More
The Secret to Good Writing
Skilful business writing involves getting your message across simply and quickly. This often means writing in a style that is easily read and understood by a broad audience.Yet, writing simply is often difficult for most of us.Why? The answer lies in our school education. We learnt that if we used... Read More
21 Must-Have Web Site Elements
Your Web site should be the cornerstone of your client seduction efforts. The site is your silent salesperson -- the one with whom prospective clients visit before granting you permission to meet with them.A top priority for any firm that competes in the professional services or technology space is to... Read More
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The First Rule of CRM for Financial Services
Things have to change. Cross selling is not going to... Read More
Whats In It For Me?
Sometimes, one of the most difficult things to teach beginning... Read More
Why Doubling Your Fees Can Increase Business: How Pricing Affects Buyers Decision Making Process
Want to know the simple way to get all the... Read More
Easy Marketing Methods with Letters, Post Cards, Referrals and Testimonials
Easy Direct Marketing Methods for Insurance AgenciesThis Month: Strategies for... Read More
Doing it with Class!
Doctors do it, hair dressers do it, and salespeople can... Read More
Why Insight and Flexibility is More Important than Perseverance in Marketing
Marketing successfully requires not only insight into how a product... Read More
Loyalty Cards ? Tips To Consider Before Committing To One
Loyalty marketing has been around for as long as retailing... Read More
Market Your Identity
One of the most critical but overlooked parts of business... Read More
Large One?
Here's a proven, and truly easy way to start increasing... Read More
Top 5 Kick Butt Marketing Requirements
Cinch your success with 8-second leaders! Step into the saddle... Read More
Marketing in Business and Commerce in the New Consciousness
The point is what you give to another you give... Read More
Networking Magic
YES-- it is true that Networking is an art that... Read More
Where to Find Cheap Brochure Printing
Whether it is for is a real estate listing, a... Read More
Customers: The Key To Successful Marketing
How well do you know your customers?What is the primary... Read More
Words that Sell
We all know the English language contains hundreds of thousands... Read More
Service Marketing - A Relationship Building Approach
Can we imagine a place in the world today without... Read More
Top 7 Tips for New Businesses
The marketing decisions you make for your new business are... Read More
Marketing Secrets #101- Your Most Important Sale
Which sale is the most important one you will ever... Read More
Reinventing The Wheel
Revolutionary ideas have always been the mark of mankind. It's... Read More
Full Color Postcard Marketing: 7 Reasons Why They?ve Become the New Direct Mail
The most crucial aspect of having a high response rate... Read More
Mortgage Marketing - What Your Client Wants
Your business depends on the success of your marketing efforts.... Read More
When The Stars Align - Choosing the Right Entertainment
Savvy event producers follow the Golden Rule: know thy audience.... Read More
The Fundraising Letter PS: 25 Powerful Things To Say There (Includes Examples & Samples)
Donors read postscripts. This is a sad but important reality... Read More
Psychology of Setting Prices
Pricing is one of the four major components of marketing.... Read More
Collecting Customer Data The Easy Way
Market research is a critical component of any marketing strategy.... Read More
Digital Printing vs. Press Printing ? A Comparison Guide
When it comes time to print your brand identity materials,... Read More
5 Print Ad Essentials!
Writing an effective print ad, particularly a classified advertisement, requires... Read More
Niches - The Path to More Profits
Hey, as business owners we CAN'T be all things for... Read More
Ten Breakthrough Marketing Ideas
Ten Breakthrough Marketing Ideas1. Create a directory of web sites... Read More
Niche with Passion and Reap Your Financial Rewards
One of the keys to creating a successful business is... Read More
5 Steps To Help Fail-Proof Your Growing Service Business
Business startup and failure rates are scary...In The USA...- Every... Read More
Marketing A Misunderstood or Scary Product or Service
What do you do if your business, product or service... Read More
Your REALTOR® Marketing Plan
The steps to creating an effective marketing plan begin with... Read More
Everybody Loves Raymond....You Should Too!
Popular TV Series Provides a Powerful Marketing LessonSmall Business owners... Read More
Peddling Your Own Wagon Through Local Exposure
In my e-book "Articles That Sell", I've shared the secret... Read More
Seven Secrets For Building Customer Loyalty In Your Restaurant
Imagine how much your sales and profits would increase if... Read More
The Beginners Mail Order Business Guide
No claim is made that the steps outlined would be... Read More
The Importance of Business Marketing
Business marketing is one of the most important parts that... Read More
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling ? Part 6
How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing... Read More
Networking, iNetworking, What Is The First Rule?
Networking on the Internet is the same as networking in... Read More
Practice Marketing: How to Answer What Do You Do? to Increase Prospects, Publicity and Profits
"What do you do?""I'm a CPA. What do you do?""I'm... Read More
My Product is Obviously Better ? Why isn?t it Selling?
The movie, "Field of Dreams" opens with a farmer standing... Read More
Utilizing Your Best Hidden Asset To Increase Sales
You probably already have in your possession one of the... Read More
Tips For Developing An Effective Questionnaire
Developing the questionnaire is undoubtedly the most important part of... Read More
Professional Marketing
Have you looked for marketing advice on the internet recently?... Read More
The Sweet Aroma of Highly Effective Marketing
Highly effective marketing is accomplished when your marketing materials and... Read More
Direct Mail Marketing Generates Sales Leads: Heres How
1. Personal Unlike an advertisement in a trade publication, which... Read More
Brochures that Generate Sales Leads (and How to Write Them)
One rule in direct mail is that your letter sells... Read More
How to Give Your Biz a Boost with a Summer Marketing Makeover
Are you on track for hitting all your business goals... Read More
Secrets of Trade Show Success
The ropers at Annie Oakley's Real Western Dudette Ranch were... Read More
How to Save Time and Achieve More by Creating High-Leverage Marketing Assets
The single biggest, non-renewable asset you have is your time.... Read More
The 5 Musts of Marketing
For most of the small business owners I work with,... Read More
Building Skills in Information Marketing will Boost Your Business
Yesterday I was sitting on a train going into London... Read More
5 Steps to Success: A Surefire Way to Achieve Your Goals
No doubt you started this year with some big ideas... Read More
Five Most Common Mistaken Beliefs About Joint Venture Marketing
Apart from being the fastest, easiest, and most profitable strategy... Read More
Secret of Strategy - Part 2
How to Create Strategies That Work In Today's Markets. Of... Read More
How To Create A Complete Referral Marketing System
These steps are taken from the Referral Flood Marketing Program.... Read More
Top 5 Tips For Media Selection
Marketers have a wide variety of media at their disposal.... Read More
Marketing Quandaries
Being in a quandary prevents you from moving forward in... Read More
Six Secrets to Creating Successful Tourism Marketing, Websites, Ads, Tradeshow Booths, & More
If you want to substantially increase your tourism prospects and... Read More
Data Map Charting for Mobile Businesses
As we study the demographic regional variations for small service... Read More
Customer Retention with a Personal Touch
Personal contact with customers is a crucial element in the... Read More
How to Convey Trustworthiness in Direct Mail Marketing Sales Letter
A person or business that might buy from you is... Read More
3 Ways to Gain and KEEP Customers Using Postcards
In today's competitive (sometimes cutthroat) marketplace, savvy business owners need... Read More
Assumption Based Marketing Vs. Fact Based Marketing
One of the most common mistakes in marketing is making... Read More
How To Market Effectively Even If No One Understands What You Do
So how do you effectively market your product or service... Read More
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