How to Use Business Cards to Network and Market Your Business
You've had one thousand of the finest, most eye-catching business cards printed. Now, what do you do with them?Networking with business cards is one of the most cost effective means of marketing your business--and yourself.Get those business cards out!Don't leave them sitting in the box, they do you no good... Read More
FREE Means MORE Business
Why give freebies?We have all seen freebies at trade shows and we have all probably seen the person that goes from booth to booth collecting as much of it as possible. There is always someone that only goes to get the free stuff, but then again there are also people... Read More
An Easy Start to Mail Order
Listing names of Big Mail Requestors, and sending out packages ofBig Mail is an easy way to get your start in the business ofselling by mail. There are a number of mail operators pulling in an easy, extrathousand dollars a month, by what you'd hardly call work--doingnothing more than receiving... Read More
Marketing Manual Sample Outline
The key to success in any business relies a large part in your ability to market your product or service. Often MBA students spend years studying marketing as it encompasses and relates to nearly all business operations. If you own a small business you know the value of marketing, even... Read More
A Complaint? It?s a Compliment! - 7 Tips for Dealing with Complaints at Trade Shows
A Complaint? It's a Compliment!What made you mad last week?In the past week, how many times were you upset by something? What action did you take? Complain to the neighbors, make a snide remark to a co-worker, post it on a list or email a group? Did you just gossip... Read More
Developing A Focused Marketing Strategy
You want all of your marketing messages to have a single focus, so they pull together instead of competing with each other. Great! So how do you come up with one?First, there are several things you need to know. Who is your target? As specifically as possible, who are you... Read More
Sell Your Name, Not Your Product
Do you know what the majority of people sell? I could not tell you what Michael Green sells, but if he does sell something, then I would probably buy it. His name is popular among the "Marketers".When you were in school you probably remember that some guys and girls were... Read More
Fundraisers - How to Raise Twice the Money With Half the Sweat
If your members, parents or donors wear clothes, watch t.v. or read books you have the beginning ingredients to a sweet recipe for a great year-round fundraiser.How so?By taking advantage of what's known as an affiliate program or in more common lingo -- partnering.How would you like to partner with... Read More
Michael Jackson, Classic Marketing Blunders And Your Wallet!
You couldn't help but be captivated by the unbelievably cute kid with the amazingly controlled falsetto voice and electric dance moves. He was only 10 years old, when he exploded onto the music scene, along with his brothers as the lead singer of the Jackson 5, but he had the... Read More
Finding a Brochure Printing Company
A brochure can be a great promotional tool, whether it is for is a real estate listing, a trade show handout, a data sheet, or some other application, but sometimes it's hard to know where to start. Brochure printing companies can provide their expertise as well as a wide range... Read More
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Clever Headlines Usually Flop! Are You Being Too Clever For Your Own Good?
Copywriters that try to be clever, humorous, abstract, or use... Read More
11 Ways to Turnaround a Cash-Strapped Business or Practice
This past weekend I received a disturbing message from a... Read More
Basic Brand Building
A brand is the essence of who you are. The... Read More
A Pass / Fail Test for Any New Market
If you are considering entering a new target market, with... Read More
Direct Mail Sales Letter Mistakes to Avoid
Some companies that use direct mail to sell their products... Read More
Did You Know Your Mind-Set IS Your Problem?
How To Save Yourself From The Pits of Marketing Cyber... Read More
Send Postcards To Save Money and Cut Through E-mail Clutter
Use your computer to send personalized color postcards in quantities... Read More
Maslows Marketing Filter
One of the basics of all marketing and advertising training... Read More
Ten Crucial Questions
Ten Crucial Questions for Your Business Future I'm... Read More
How Gratitude Works
Want to know what the highest-impact, lowest-cost tool is in... Read More
Burnout
Today I want to share a question from a reader... Read More
Why Insight and Flexibility is More Important than Perseverance in Marketing
Marketing successfully requires not only insight into how a product... Read More
It Takes Two - How to Cultivate Profitable Alliances
"Cross promoting with other businesses can give you a significant... Read More
Small Business Pricing Strategies
Think the best way to get more customers is to... Read More
Ten Reasons Why Most Yellow Page Ads Fail -And Yours Does Not Have to
Grant Directory users are ready to buy Yellow Pages have... Read More
How To Conduct Effective Online Surveys
Although they are inexpensive and product fast results, online surveys... Read More
Top Ten Blunders Exhibitors Make in Expos/Tradeshows
Triple your response from expos by avoiding the top ten... Read More
Direct Mail Marketing Generates Sales Leads: Heres How
1. Personal Unlike an advertisement in a trade publication, which... Read More
Does The Market Really Want It?
At the very heart of any successful marketing strategy is... Read More
Everything Youve Ever Learned About Marketing Is Wrong
Everything you've ever learned about marketing and advertising is WRONG.... Read More
Big Money With Folios
One of the easiest, if not the easiest, ways of... Read More
Marketing the Government for Profit
Steps and tips on marketing your business to the government.Fact:... Read More
Mail Orders Most Common Mistakes
THE GREAT MAIL ORDER MYTH There are a number of... Read More
Marketing, Lead Generation, and Research: A 3-in-1 Solution
I Hate Cold CallsLong before I started my business, I... Read More
Service Marketing - A Relationship Building Approach
Can we imagine a place in the world today without... Read More
How to Magnetize Your Business
Do you ever wonder how some businesses always seem to... Read More
Direct Mail Marketing Done Correctly, Cannot Fail
So how do you do it?Direct mail marketing. When it... Read More
30-Minute Marketing
Marketing your small business takes tons of time, years of... Read More
Communicating Our Attitude
The goal of successful marketing is to create long lasting... Read More
Flesh Eating Spiders And Other Marketing Horrors
After a friend was bitten by a spider, I decided... Read More
How You Can Make Money From Competitors Easy
Are you market products and services using PPCs? PPC Advertising... Read More
Business Marketing Strategies
For many small business managers, finding the time and commitment... Read More
Large One?
Here's a proven, and truly easy way to start increasing... Read More
For Ongoing Success, Make Marketing a Habit
Make Marketing a Must, Not a MaybeWhen business is booming,... Read More
The 3 Unknown Steps of Marketing Success
To be your own marketing expert you first need to... Read More
Limited Time Only (Shh! Its A Secret)
Under normal circumstances, you'd shout it from the rooftops. After... Read More
Lack Of Business Isnt Always The Problem
When you're just starting out in business, it's a safe... Read More
Understanding Survey Software Features
If you take a look at the features that different... Read More
10 Awesome Ways To Attract More Orders
1. Create a free ebook directory on a specific topic... Read More
7 Ways to Evaluate Your Marketing Plan
Business owners often find it difficult to know whether their... Read More
URL Everywhere? Offline Marketing For Online Success
Your URL (www) should be everywhere and more.I know many... Read More
Free or Not Free ? That is the Question
You may be in business for yourself or as a... Read More
Pay for Performance Pricing Models for Search Engine Optimization
I do think that it is entirely possible for an... Read More
Matrix Web Sites - Scam or NOT?
While I am not talking about the movie "Matrix", you... Read More
Where Are Your Leads Coming From?
Most B2B marketers spend a great deal of time analyzing... Read More
Why Referral Business Is So Valuable
With so much money invested on innefective advertising, it's time... Read More
Attract More Clients by Raising Your Profile
One of the most common issues I'm asked about is... Read More
Marketing Person You Think You Arent
Have you thought about starting your own business? Have you... Read More
After Your Postcard Mailing: Follow Up with Finesse
I've heard a lot of people lament the fact that... Read More
Your Headlines Are Key To Your Success Or Failure. Do You Know What To Write?
Most professional copywriters would say that headlines account for 80%... Read More
The Role of Marketing for Boards of Directors
Small and emerging companies often do not put together a... Read More
10 Essential Criteria For Choosing Your Target Market
A specific group of people you will focus on selling... Read More
Three Ways to Put Fresh Spins on Old Marketing Concepts
Are you struggling to find a new twist for... Read More
People Pleasing Postcards
Why are more businesses turning to full-color postcards as a... Read More
How to Really Get Your Customers
What Really Makes Your Postcard Mailing Successful? The biggest single... Read More
Overcoming Resistances To Marketing a Practice-Part 2
In Part 1 of this article, "Resistances to Marketing a... Read More
Database Marketing: Secrets To Skyrocket Your Online Profits Using Database Marketing
What is database marketing?Database Marketing is the gathering and storing... Read More
The Power Of A Story
If you want your marketing to be effective, you absolutely... Read More
How To Get Business With Your Business Card?
So, you have a business card? And you have given... Read More
More Scams! Do you Really Believe It?
Quit spreading those chain letters, nothing is going to happen... Read More
How Do I Define My Market?
Your market is who you want to reach. Your customer.... Read More
Do You Really Know Your Prospect?
I'd like to introduce you to someone. I don't actually... Read More
How To Market A Seminar
Have you ever left a seminar thinking: "I could have... Read More
A Quick Guide To Finding Reciprocal Links
Trading reciprocal links is one of the best ways to... Read More
Postcard Direct Mail Marketing Tips And Ideas
Postcards are perhaps the least expensive way of reaching a... Read More
Package Your Products for Thunder Thigh Women - Big Butts Too
Wake up women (and you men too). I think we... Read More
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